{"id":6104,"date":"2017-07-13T16:10:03","date_gmt":"2017-07-13T16:10:03","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=6104"},"modified":"2021-10-19T19:21:50","modified_gmt":"2021-10-19T19:21:50","slug":"%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-predictive-bidding","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-predictive-bidding\/","title":{"rendered":"\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e Criteo \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0439? \u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 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\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0441\u0442\u0430\u0432\u043e\u043a \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u0443\u044e \u0441\u0442\u0430\u0432\u043a\u0443 \u0432 \u0441\u0430\u043c\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/li>\n<li>\u041e\u0446\u0435\u043d\u043a\u0430 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430: \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u0430\u044f \u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u0442\u0430\u0432\u043e\u043a, \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u0435\u0442\u0441\u044f \u0438 \u043d\u0430 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041e\u0446\u0435\u043d\u043a\u0430 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u0441 \u0442\u043e\u0432\u0430\u0440\u043e\u043c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430, \u0438 \u0435\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/li>\n<\/ol>\n<p>\u0422\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0442\u043e\u0447\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u043c\u0443 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0443 \u0441\u0442\u043e\u0438\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u0438 \u043d\u0443\u0436\u043d\u0430 \u043b\u0438 \u0441\u0442\u0430\u0432\u043a\u0430 \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043e\u0446\u0435\u043d\u043a\u0435 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442, \u0438 \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u0432\u043e\u043a \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0430\u0432\u043a\u0438 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n<h3>\u0421\u0435\u0440\u0438\u044f \u00ab\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e Criteo \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0439\u00bb:<\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-predictive-bidding\/\">\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u0432\u043e\u043a<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-product-recommendati\/\">\u0422\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-%d1%82%d0%b5%d1%85\/\">Dynamic Creative Optimization+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f Criteo\u00a0\u2014 \u044d\u0442\u043e \u0433\u0438\u0431\u043a\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u0445 \u0438 \u0438\u0445 \u0436\u0435\u043b\u0430\u043d\u0438\u044f\u0445, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u0432\u0430\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u043c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f Criteo \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0430 \u043d\u0430 \u0442\u0440\u0435\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0445, \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0433\u043b\u0443\u0431\u0438\u043d\u043d\u044b\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u044b \u043f\u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u043c\u0441\u044f \u0441 \u0444\u0443\u043d\u043a\u0446\u0438\u0435\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"coauthors":[],"class_list":{"0":"post-6104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0438 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Predictive Bidding | Criteo<\/title>\n<meta name=\"description\" content=\"Predictive Bidding, \u0432\u0430\u0436\u043d\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 Criteo, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0430\u0432\u043a\u0443 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c-\u0442\u043e\u0432\u0430\u0440.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b5%d1%82-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8e-criteo-%d0%be%d1%81%d0%be%d0%b1%d0%b5%d0%bd%d0%bd%d0%be%d0%b9-predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 Criteo Engine? 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