{"id":6604,"date":"2017-06-29T16:40:23","date_gmt":"2017-06-29T16:40:23","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=6604"},"modified":"2018-05-11T15:26:31","modified_gmt":"2018-05-11T15:26:31","slug":"%d0%bf%d1%80%d1%8f%d0%bc%d0%be%d0%b9-%d0%bf%d0%be%d0%b4%d0%b1%d0%be%d1%80-%d0%b8%d0%bb%d0%b8-%d0%b2%d0%b5%d1%80%d0%be%d1%8f%d1%82%d0%bd%d0%be%d1%81%d1%82%d0%bd%d1%8b%d0%b9-%d1%87%d1%82%d0%be-%d0%bb","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%bf%d1%80%d1%8f%d0%bc%d0%be%d0%b9-%d0%bf%d0%be%d0%b4%d0%b1%d0%be%d1%80-%d0%b8%d0%bb%d0%b8-%d0%b2%d0%b5%d1%80%d0%be%d1%8f%d1%82%d0%bd%d0%be%d1%81%d1%82%d0%bd%d1%8b%d0%b9-%d1%87%d1%82%d0%be-%d0%bb\/","title":{"rendered":"\u041f\u0440\u044f\u043c\u043e\u0439 \u043f\u043e\u0434\u0431\u043e\u0440 \u0438\u043b\u0438 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u043d\u044b\u0439: \u0447\u0442\u043e \u043b\u0443\u0447\u0448\u0435 \u0438 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\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0422\u0430\u043a\u043e\u0439 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0442\u043e\u0447\u043d\u043e \u0437\u043d\u0430\u0435\u0442, \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u044b\u0435 \u043d\u0430\u0431\u043e\u0440\u044b \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u044e\u0449\u0438\u0445 \u0432\u0430\u0448\u0438 \u0434\u0435\u0442\u0435\u0440\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438. \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442 \u0443\u0441\u043f\u0435\u0445 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043e\u0442 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0438 \u043f\u0440\u044f\u043c\u043e\u0439, \u0438 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\u044b, \u043d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u043d\u0430\u043c \u043d\u0430 <a href=\"mailto:info@criteo.com\">info@criteo.com<\/a> \u0438 \u043f\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043d\u0430\u0448 \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0433\u0438\u0434 \u043f\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 <a href=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/09\/Criteo-Retargeting101-eBook-RU.pdf\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0423\u0441\u043f\u0435\u0448\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d \u0438\u043c\u0435\u0435\u0442 \u0434\u0432\u0430 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u0430: \u0434\u0438\u0437\u0430\u0439\u043d \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u043c \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0438 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\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u00ab\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u00ab\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0412\u043e\u0442 \u0434\u0432\u0430 \u0442\u0438\u043f\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0432\u044b\u0431\u043e\u0440\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-6604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041f\u0440\u044f\u043c\u043e\u0439 \u043f\u043e\u0434\u0431\u043e\u0440 \u0438\u043b\u0438 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u043d\u044b\u0439: \u0447\u0442\u043e \u043b\u0443\u0447\u0448\u0435 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443? | RU - Criteo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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\/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/blog\/\u043f\u0440\u044f\u043c\u043e\u0439-\u043f\u043e\u0434\u0431\u043e\u0440-\u0438\u043b\u0438-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u043d\u044b\u0439-\u0447\u0442\u043e-\u043b\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-29T16:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-11T15:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/07\/Blog-2017June07-Puzzle-DirectVsProbabilisticMatch-720x400-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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