{"id":6606,"date":"2017-03-02T16:44:26","date_gmt":"2017-03-02T16:44:26","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=6606"},"modified":"2023-06-02T13:19:34","modified_gmt":"2023-06-02T13:19:34","slug":"%d0%ba%d0%b0%d0%ba-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d1%8c-%d0%b2%d1%81%d0%b5-%d0%bf%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b0-%d0%ba%d1%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%ba%d0%b0%d0%ba-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d1%8c-%d0%b2%d1%81%d0%b5-%d0%bf%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b0-%d0%ba%d1%80\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 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\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n<h4><strong>2. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0434\u043b\u044f \u043a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441.<\/strong><\/h4>\n<p>\u0427\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0431\u0435\u0437\u0443\u043f\u0440\u0435\u0447\u043d\u044b\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442, \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u043f\u0440\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0435 \u043e\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u043a \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c \u0436\u0435 \u043c\u0435\u0441\u0442\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u043d \u0440\u0430\u043d\u0435\u0435 \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0441\u044f. \u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0432\u0440\u043e\u0434\u0435 \u043e\u0431\u0449\u0435\u0439 \u043a\u043e\u0440\u0437\u0438\u043d\u044b \u043d\u0430 \u0432\u0441\u0435\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445, \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0449\u0435\u0439\u0441\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0443\u043f\u0440\u043e\u0449\u0430\u044e\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/p>\n<h4><strong>3. \u0412\u043d\u0435\u0434\u0440\u0438\u0442\u0435 \u043a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043e\u0442\u0434\u0435\u043b\u0430.<\/strong><\/h4>\n<p><em>\u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0432 \u0432\u0430\u0448 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0434\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043d\u0430 \u0432\u0441\u0435\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445, \u0438 \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0412 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u043c\u0438\u0440\u0435 ecommerce \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043d\u0435\u043b\u0435\u0433\u043a\u043e \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u044c \u043c\u0438\u043d\u0443\u0442\u043d\u044b\u0439 \u0442\u0440\u0435\u043d\u0434 \u043e\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043d\u0430\u0448\u0435\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \u043e \u0421\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u043a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u044b \u044f\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u043b\u043e\u0436\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441. \u0427\u0442\u043e \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438? \u0418 \u043a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0432\u0441\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043e\u0442 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043f\u0435\u0440\u0435\u043c\u0435\u043d \u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432? \u041a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441 \u043d\u0430 \u043f\u0438\u043a\u0435 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"coauthors":[],"class_list":{"0":"post-6606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441 | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u0412 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u043c\u0438\u0440\u0435 ecommerce \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043d\u0435\u043b\u0435\u0433\u043a\u043e \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u044c \u043c\u0438\u043d\u0443\u0442\u043d\u044b\u0439 \u0442\u0440\u0435\u043d\u0434 \u043e\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043d\u0430\u0448\u0435\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \u043e \u0421\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u043a\u0440\u043e\u0441\u0441-\u0434\u0435\u0432\u0430\u0439\u0441 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 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