{"id":6656,"date":"2017-11-16T19:53:58","date_gmt":"2017-11-16T19:53:58","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=6656"},"modified":"2019-04-10T17:33:34","modified_gmt":"2019-04-10T17:33:34","slug":"%d0%ba%d0%b0%d0%ba-header-bidding-%d0%bf%d0%be%d0%b7%d0%b2%d0%be%d0%bb%d1%8f%d0%b5%d1%82-%d0%bf%d0%b0%d0%b1%d0%bb%d0%b8%d1%88%d0%b5%d1%80%d0%b0%d0%bc-%d0%b5%d1%89%d0%b5-%d0%b1%d0%be%d0%bb%d1%8c%d1%88","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%ba%d0%b0%d0%ba-header-bidding-%d0%bf%d0%be%d0%b7%d0%b2%d0%be%d0%bb%d1%8f%d0%b5%d1%82-%d0%bf%d0%b0%d0%b1%d0%bb%d0%b8%d1%88%d0%b5%d1%80%d0%b0%d0%bc-%d0%b5%d1%89%d0%b5-%d0%b1%d0%be%d0%bb%d1%8c%d1%88\/","title":{"rendered":"\u041a\u0430\u043a Header Bidding \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Keys To Success For Publishers: Better Header Bidding | Criteo Direct Bidder\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8SPDB9OTgGY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Header bidding \u2013 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0438 \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0435 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 programmatic \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u0422\u0430\u043a \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 header bidding \u0438 \u043a\u0430\u043a Criteo \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c? \u041c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043f\u043e\u044f\u0441\u043d\u0435\u043d\u0438\u0435.<\/p>\n<h2><strong>Header<\/strong> <strong>Bidding<\/strong><strong>: <\/strong>\u0447\u0442\u043e \u044d\u0442\u043e?<\/h2>\n<p>Header bidding \u2013 \u044d\u0442\u043e \u043d\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u0430\u0432\u043e\u043a \u043d\u0430 \u0441\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e, \u0430 \u043d\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043a\u0430\u043a \u043f\u0440\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u00abwaterfall\u00bb (\u00ab\u0432\u043e\u0434\u043e\u043f\u0430\u0434\u00bb). \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440 \u0438\u043c\u0435\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u043d\u0430\u0434 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u043c, \u0447\u0442\u043e, \u0432 \u0442\u0435\u043e\u0440\u0438\u0438 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/p>\n<p>\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f header bidding \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c \u0438 \u0432\u0438\u0434\u0435\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u0442\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/ru\/blog\/%D0%BF%D1%8F%D1%82%D1%8C-%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%BD%D1%8B%D1%85-%D0%BC%D0%BE%D0%BC%D0%B5%D0%BD%D1%82%D0%BE%D0%B2-%D0%BE-header-bidding-%D0%BA%D0%BE%D1%82%D0%BE%D1%80%D1%8B%D0%B5-%D0%BD\/\"><em>(\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435: \u041f\u044f\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0432 \u043e Header Bidding, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u043d\u0430\u0442\u044c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c)<\/em><\/a><\/p>\n<h2><strong>\u0412 \u0447\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u0430 <\/strong><strong>Header<\/strong> <strong>Bidding<\/strong><strong> \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/h2>\n<p>Header Bidding \u2013 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0435 \u0434\u043b\u044f \u043e\u0431\u0435\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d. \u0414\u043b\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043e\u0442 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f. \u0414\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0438\u043c\u0435\u044f \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0432\u0438\u0434\u044f\u0442 \u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n<p>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f Header Bidding, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 programmatic \u043c\u043e\u0433\u0443\u0442 \u0432\u043d\u0430\u0447\u0430\u043b\u0435 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0437\u0430\u043a\u0443\u043f\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0431\u043e\u0440 \u0432 \u043f\u043e\u043b\u044c\u0437\u0443 \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u043e\u0433\u043e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430, \u043a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u0430\u0439\u0442\u0430.<\/p>\n<p>\u041f\u0435\u0440\u0435\u0445\u043e\u0434 Criteo \u043a \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0443 \u043f\u0435\u0440\u0432\u043e\u0439 \u0446\u0435\u043d\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u043d\u043e \u0437\u0430\u043a\u0443\u043f\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c, \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u044f \u0440\u0430\u0432\u043d\u043e\u0432\u0435\u0441\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432.<\/p>\n<h2><a href=\"https:\/\/www.criteo.com\/ru\/for-publishers\/products\/criteo-direct-bidder\/\"><strong>Criteo<\/strong> <strong>Direct<\/strong> <strong>Bidder<\/strong><\/a><strong>: \u043d\u043e\u0432\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435<\/strong><\/h2>\n<p>\u0412 \u043c\u0430\u0435 \u043c\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 <a href=\"https:\/\/www.criteo.com\/ru\/for-publishers\/products\/criteo-direct-bidder\/\">Criteo Direct Bidder<\/a>, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0442\u044c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c 2 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430:<\/p>\n<ol>\n<li>\u0411\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u0430\u0432\u043e\u043a \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430<\/li>\n<li>\u041c\u0435\u043d\u044c\u0448\u0435 \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0438 \u0432 \u043f\u043e\u043a\u0430\u0437\u0430\u0445 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u0440\u044f\u043c\u043e\u043c\u0443 \u0434\u043e\u0441\u0442\u0443\u043f\u0443 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430<\/li>\n<\/ol>\n<p>\u0421\u043a\u043e\u0440\u043e \u0432\u0430\u0441 \u0436\u0434\u0435\u0442 \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u043e \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0449\u0435\u043c \u043e\u0431\u043e\u0440\u043e\u0442\u044b Criteo Direct Bidder!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Header bidding \u2013 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0438 \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0435 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 programmatic \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u0422\u0430\u043a \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 header bidding \u0438 \u043a\u0430\u043a Criteo \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c? \u041c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043f\u043e\u044f\u0441\u043d\u0435\u043d\u0438\u0435. Header Bidding: \u0447\u0442\u043e \u044d\u0442\u043e? Header bidding \u2013 \u044d\u0442\u043e \u043d\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"coauthors":[],"class_list":{"0":"post-6656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":true,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a Header Bidding \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c | RU - Criteo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/blog\/%d0%ba%d0%b0%d0%ba-header-bidding-%d0%bf%d0%be%d0%b7%d0%b2%d0%be%d0%bb%d1%8f%d0%b5%d1%82-%d0%bf%d0%b0%d0%b1%d0%bb%d0%b8%d1%88%d0%b5%d1%80%d0%b0%d0%bc-%d0%b5%d1%89%d0%b5-%d0%b1%d0%be%d0%bb%d1%8c%d1%88\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a Header Bidding \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c | RU - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Header bidding \u2013 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0438 \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0435 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 programmatic \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u0422\u0430\u043a \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 header bidding \u0438 \u043a\u0430\u043a Criteo \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c? \u041c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043f\u043e\u044f\u0441\u043d\u0435\u043d\u0438\u0435. 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