{"id":6676,"date":"2017-11-22T23:12:32","date_gmt":"2017-11-22T23:12:32","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/?p=6676"},"modified":"2018-08-07T20:06:01","modified_gmt":"2018-08-07T20:06:01","slug":"%d0%bd%d0%b0%d0%b7%d0%b0%d0%b4-%d0%b2-%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b5-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8c%d1%8e-%d1%81-%d0%b3%d0%b5%d0%bd%d0%b5%d1%80%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%bd%d0%b0%d0%b7%d0%b0%d0%b4-%d0%b2-%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b5-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8c%d1%8e-%d1%81-%d0%b3%d0%b5%d0%bd%d0%b5%d1%80%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b\/","title":{"rendered":"\u041d\u0430\u0437\u0430\u0434 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435, \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0441 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c Criteo \u042d\u0440\u0438\u043a\u043e\u043c \u042d\u0439\u0445\u043c\u0430\u043d\u043d\u043e\u043c"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Criteo Expands With Better Targeting, Dynamic Video Ads\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DKWzyEtmwkM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u041d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u043e Criteo #VibrantFuture (\u00ab\u0421\u0432\u0435\u0442\u043b\u043e\u0435 \u0431\u0443\u0434\u0443\u0449\u0435\u0435\u00bb) \u043d\u0430\u0448 \u0421\u0415\u041e \u042d\u0440\u0438\u043a \u042d\u0439\u0445\u043c\u0430\u043d\u043d \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442 \u043e\u0433\u043b\u044f\u043d\u0443\u0442\u044c\u0441\u044f \u043d\u0430\u0437\u0430\u0434.<\/p>\n<p>\u201c\u041c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439\u201d, \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u042d\u0439\u0445\u043c\u0430\u043d\u043d \u0432 \u0441\u0432\u043e\u0435\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e Beet.TV, \u201c\u0412\u044b\u0441\u043e\u043a\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441 \u043f\u0435\u0440\u0432\u044b\u0445 \u0434\u043d\u0435\u0439 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u043b\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0438\u201d.<\/p>\n<p>\u042d\u0439\u0445\u043c\u0430\u043d\u043d \u043f\u0440\u0438\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u044d\u0442\u043e\u0442 \u0443\u0441\u043f\u0435\u0445 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u043c\u0443 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044e \u0442\u0430\u043a\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 Criteo, \u043d\u043e \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043d\u043e\u0432\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f <a href=\"https:\/\/www.criteo.com\/ru\/for-publishers\/products\/\">\u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432<\/a>.<\/p>\n<p>\u201c\u0414\u0430\u0436\u0435 \u043a\u043e\u0433\u0434\u0430 programmatic \u0435\u0449\u0435 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043b, \u043c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c: \u2018\u041c\u044b \u043d\u0435 \u0445\u043e\u0442\u0438\u043c \u0437\u0430\u043a\u0443\u043f\u0430\u0442\u044c \u0443 \u0432\u0430\u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043d\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438\u201d, \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u042d\u0439\u0445\u043c\u0430\u043d\u043d, \u201c\u041d\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0431\u044b\u043b\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c programmatic \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u0437\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442 \u0441\u0430\u0439\u0442\u044b \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u0438 \u043a\u0430\u043a\u0438\u0435 \u0438\u0437 \u043d\u0438\u0445 \u043d\u0430\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442\u00bb.<\/p>\n<p>\u041d\u0430\u0441 \u0443\u0436\u0435 \u0431\u043e\u043b\u0435\u0435 2 700 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432 30 \u043e\u0444\u0438\u0441\u0430\u0445 \u0432 18 \u0441\u0442\u0440\u0430\u043d\u0430\u0445.<\/p>\n<p>\u042d\u0439\u0445\u043c\u0430\u043d\u043d \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442: \u201c\u041c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 eCommerce \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043d\u0430 \u0441\u0443\u043c\u043c\u0443 $550 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432. \u0417\u0430 25 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u043e\u0432 \u0440\u0430\u0431\u043e\u0442\u044b \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0440\u0435\u0442\u0435\u043d\u0448\u043d \u0441\u0440\u0435\u0434\u0438 \u043d\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 90 %\u201d.<\/p>\n<p>\u0421\u0435\u0439\u0447\u0430\u0441, \u0441 \u0440\u0430\u0441\u0446\u0432\u0435\u0442\u043e\u043c <a href=\"https:\/\/www.criteo.com\/ru\/blog\/%D0%BF%D0%BE%D1%87%D0%B5%D0%BC%D1%83-%D0%BE%D0%BC%D0%BD%D0%B8%D0%BA%D0%B0%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D1%8C-%D0%BD%D0%B0-%D0%BF%D0%B8%D0%BA%D0%B5-%D0%BF%D0%BE%D0%BF%D1%83%D0%BB\/\">\u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a>\u00a0\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b <a href=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2017\/11\/CME-One-Pager-RU.pdf\">Criteo Commerce Marketing<\/a>, \u0433\u0440\u0430\u043d\u0438\u0446\u044b \u043c\u0435\u0436\u0434\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c\u0438 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0442\u0438\u0440\u0430\u044e\u0442\u0441\u044f, \u0438 \u042d\u0439\u0445\u043c\u0430\u043d\u043d \u0432\u0438\u0434\u0438\u0442 \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u0440\u0430\u043d\u0435\u0435 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p>\u0422\u043e\u0442 \u0444\u0430\u043a\u0442, \u0447\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0432\u0438\u0434\u044f\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c Criteo \u043a\u0430\u043a \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p>\u201c\u041c\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043d\u0430\u0448\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043b\u0443\u0447\u0448\u0435\u0435 \u043a\u0430\u043a \u043e\u0442 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u043e\u0433\u043e, \u0442\u0430\u043a \u0438 \u043e\u0442 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430\u201d \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u042d\u0439\u0445\u043c\u0430\u043d\u043d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u043e Criteo #VibrantFuture (\u00ab\u0421\u0432\u0435\u0442\u043b\u043e\u0435 \u0431\u0443\u0434\u0443\u0449\u0435\u0435\u00bb) \u043d\u0430\u0448 \u0421\u0415\u041e \u042d\u0440\u0438\u043a \u042d\u0439\u0445\u043c\u0430\u043d\u043d \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442 \u043e\u0433\u043b\u044f\u043d\u0443\u0442\u044c\u0441\u044f \u043d\u0430\u0437\u0430\u0434. \u201c\u041c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439\u201d, 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