{"id":6898,"date":"2018-01-24T14:59:28","date_gmt":"2018-01-24T14:59:28","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/insights\/machine-learning-glossary\/"},"modified":"2018-05-09T21:16:20","modified_gmt":"2018-05-09T21:16:20","slug":"%d1%81%d0%bb%d0%be%d0%b2%d0%b0%d1%80%d1%8c-%d0%bc%d0%b0%d1%88%d0%b8%d0%bd%d0%bd%d0%be%d0%b3%d0%be-%d0%be%d0%b1%d1%83%d1%87%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b7%d0%bd%d0%b0%d0%ba%d0%be%d0%bc%d1%81%d1%82","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d1%81%d0%bb%d0%be%d0%b2%d0%b0%d1%80%d1%8c-%d0%bc%d0%b0%d1%88%d0%b8%d0%bd%d0%bd%d0%be%d0%b3%d0%be-%d0%be%d0%b1%d1%83%d1%87%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b7%d0%bd%d0%b0%d0%ba%d0%be%d0%bc%d1%81%d1%82\/","title":{"rendered":"\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f: \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u043e \u0441 \u041c\u041e"},"content":{"rendered":"

 <\/p>\n

\u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u044d\u0442\u0438 \u0442\u0435\u0440\u043c\u0438\u043d\u044b \u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0441\u0442\u0440\u043e\u0447\u043a\u0443 \u201c\u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0432 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0438\u201d \u0432 \u0441\u0432\u043e\u0435 \u0440\u0435\u0437\u044e\u043c\u0435.<\/p>\n

<\/p>\n

<\/h3>\n

\u041e\u0441\u043d\u043e\u0432\u044b:<\/strong><\/h3>\n

\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 (\u0418\u0418)<\/u><\/strong>:<\/strong> \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430 \u0438\u043c\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u044b\u0441\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.\u00a0<\/strong><\/p>\n

\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u043e\u0439 \u0418\u0418<\/u><\/strong>\u00a0(\u0432\u0441\u0442\u0440\u0435\u0447\u0430\u044e\u0442\u0441\u044f \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u0412\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0418\u0418 \u0438\u043b\u0438 \u0423\u0437\u043a\u0438\u0439 \u0418\u0418): \u201c\u0443\u043c\u043d\u044b\u0435\u201d \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0449\u0438\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u0437\u0430\u0434\u0430\u0447\u0430\u043c, \u0432\u0440\u043e\u0434\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0430\u043a\u0446\u0438\u044f\u043c\u0438 \u0438\u043b\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n

\u041e\u0431\u0449\u0438\u0439 \u0418\u0418<\/u><\/strong>\u00a0(\u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043a\u0430\u043a \u0421\u0438\u043b\u044c\u043d\u044b\u0439 \u0418\u0418 \u0438\u043b\u0438 \u0410\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u044b\u0439 \u0418\u0418): \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u043b\u044e\u0431\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438, \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e \u0436\u0438\u0432\u043e\u043c\u0443 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0443.<\/p>\n

\u041c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 (\u041c\u041e)<\/u><\/strong>:<\/strong> \u0430\u0441\u043f\u0435\u043a\u0442 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0443 \u043e\u0431\u0443\u0447\u0430\u0442\u044c\u0441\u044f \u0431\u0435\u0437 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n

 <\/p>\n

\u041d\u0435\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435:<\/strong><\/h3>\n

\u0411\u043e\u043b\u044c\u0448\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/u><\/strong>:<\/strong>\u00a0<\/strong>\u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u043c\u0430\u0441\u0441\u0438\u0432\u044b \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0438\u0435 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0444\u043e\u0440\u043c \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0440\u0435\u043d\u0434\u044b \u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0442\u043e\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b.<\/p>\n

\u0413\u043b\u0443\u0431\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435<\/u><\/strong>:<\/strong>\u00a0<\/strong>\u0430\u0441\u043f\u0435\u043a\u0442 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u043f\u043e \u043e\u0431\u0440\u0430\u0437\u0443 \u0438 \u043f\u043e\u0434\u043e\u0431\u0438\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043c\u043e\u0437\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043d\u0435\u0439\u0440\u043e\u043d\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445. \u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0442\u0430\u043a \u0436\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0443\u044e\u0442 \u043d\u0435\u0439\u0440\u043e\u043d\u044b \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043c\u043e\u0437\u0433\u0430. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u043d\u0435\u0439\u0440\u043e\u043d\u043d\u0443\u044e \u0441\u0435\u0442\u044c \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u0434\u0430\u043d\u043d\u044b\u0445, \u0447\u0442\u043e\u0431\u044b \u00ab\u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u00bb \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0447\u0435\u0442\u043a\u043e \u0438 \u0442\u043e\u0447\u043d\u043e \u043a\u043b\u0430\u0441\u0441\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435.<\/p>\n

\u041e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 <\/u><\/strong>\u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e<\/u><\/strong> \u044f\u0437\u044b\u043a\u0430 (<\/u><\/strong>NLP<\/u><\/strong>)<\/u><\/strong>:<\/strong>\u00a0<\/strong>\u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0418\u0418, \u0441\u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043e\u0432 \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0435\u0447\u0438. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u044f\u0437\u044b\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438 \u0432\u0440\u043e\u0434\u0435 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0430, \u0441\u0438\u043d\u0442\u0430\u043a\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438 \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u044f \u044f\u0437\u044b\u043a\u0430.<\/p>\n

\u00a0<\/strong>(\u0423\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435:<\/strong><\/em>\u00a0<\/strong><\/em>\u041c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0432 \u0434\u0432\u0443\u0445 \u0441\u043b\u043e\u0432\u0430\u0445: \u043a\u043e\u0440\u043e\u0442\u043a\u043e \u043e \u0433\u043b\u0430\u0432\u043d\u043e\u043c \u0434\u043b\u044f \u0442\u043e\u043f\u043e\u0432\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430<\/em><\/strong><\/a>)<\/strong><\/em><\/p>\n

 <\/p>\n

\u041d\u0430 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u044b\u0448\u0435:<\/strong><\/h3>\n

\u0414\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u0430\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c (<\/strong>AR<\/strong>):<\/strong>\u00a0<\/strong>\u0446\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f (\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\/\u0438\u043b\u0438), \u043d\u0430\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0435\u043c\u0430\u044f \u043d\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0432 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0443\u044e \u0441\u0440\u0435\u0434\u0443.<\/p>\n

\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c (<\/strong>VR<\/strong>):<\/strong>\u00a0<\/strong>\u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043e\u043c \u0441\u0438\u043c\u0443\u043b\u044f\u0446\u0438\u044f \u0442\u0440\u0435\u0445\u043c\u0435\u0440\u043d\u043e\u0433\u043e \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430, \u0441 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043c\u043e\u0436\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0435\u043d\u043d\u044b\u043c \u043a \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u043e\u0440\u0443\u0434\u043e\u0432\u0430\u043d\u0438\u044f.\u00a0<\/strong><\/p>\n

 <\/p>\n

\u0411\u043e\u043b\u044c\u0448\u0435 \u043e <\/strong>Google<\/strong>:<\/strong><\/h3>\n

Google<\/strong> Brain<\/strong>:<\/strong>\u00a0\u043f\u0440\u043e\u0435\u043a\u0442 Google, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u043d\u0430 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430.<\/p>\n

Waymo<\/strong>:<\/strong>\u00a0<\/strong>\u043f\u0440\u043e\u0435\u043a\u0442 <\/strong>Google \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0430\u0432\u0442\u043e\u043f\u0438\u043b\u043e\u0442\u0438\u0440\u0443\u0435\u043c\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044f.<\/p>\n

Project<\/strong> Magenta<\/strong>:<\/strong>\u00a0<\/strong>\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 <\/strong>Google, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043c\u0443\u0437\u044b\u043a\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430.<\/p>\n

 <\/p>\n

\u0417\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u0435 \u043d\u0430\u0448 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043b\u0438\u0441\u0442\u043e\u043a \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 PDF \u0437\u0434\u0435\u0441\u044c<\/a> \u0438 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u0448\u0438\u043c \u043f\u043e\u043b\u043d\u044b\u043c \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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