{"id":8408,"date":"2018-12-10T15:55:13","date_gmt":"2018-12-10T15:55:13","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/insights\/5-types-of-targeting\/"},"modified":"2018-12-10T17:58:22","modified_gmt":"2018-12-10T17:58:22","slug":"5-%d1%82%d0%b8%d0%bf%d0%be%d0%b2-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/5-%d1%82%d0%b8%d0%bf%d0%be%d0%b2-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/","title":{"rendered":"5 \u0442\u0438\u043f\u043e\u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0434\u043b\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041d\u043e \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432\u044b \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f. \u0410 \u0432\u0435\u0434\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u044e\u0430\u043d\u0441\u043e\u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430.<\/p>\n<h3><strong>1. \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 (\u043e\u043d \u0436\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c)<\/strong><\/h3>\n<p>\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u044d\u0442\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0445 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 \u0441\u0435\u0442\u0438: \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u0445 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u0445, \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430\u0445 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0438 \u043a\u0443\u043f\u043b\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u0430\u0445. \u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442\u0435 \u0442\u0430\u043a\u0436\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u0445, \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u043d\u044b\u0445 \u043e\u0444\u043b\u0430\u0439\u043d. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u0445\u043e\u0436\u0438\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0432\u044b\u0434\u0435\u043b\u044f\u044e\u0442 \u0432 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0439, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c, \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044f\u0441\u044c \u043d\u0430 \u0438\u0445 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438 \u043f\u043e\u043a\u0443\u043f\u043e\u043a. \u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u044d\u0442\u043e <a href=\"https:\/\/www.criteo.com\/ru\/%D1%87%D1%82%D0%BE-%D1%82%D0%B0%D0%BA%D0%BE%D0%B5-%D1%80%D0%B5%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\/\">\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8423\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Contexual-vs.-Behavioral-RU-min.png\" alt=\"Contexual-vs.-Behavioral-RU-min\" width=\"575\" height=\"708\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Contexual-vs.-Behavioral-RU-min.png 575w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Contexual-vs.-Behavioral-RU-min-244x300.png 244w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/p>\n<h3><strong>2. \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/strong><\/h3>\n<p>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430. \u042d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0442\u0430\u043a: \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0441 \u0440\u0435\u0446\u0435\u043f\u0442\u0430\u043c\u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043a\u0443\u0445\u043e\u043d\u043d\u043e\u0439 \u0443\u0442\u0432\u0430\u0440\u0438, \u0430 \u043d\u0430 \u0444\u043e\u0440\u0443\u043c\u0435 \u0431\u0435\u0433\u0443\u043d\u043e\u0432 \u2013 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0433\u043e\u0432\u044b\u0445 \u043a\u0440\u043e\u0441\u0441\u043e\u0432\u043e\u043a. \u042d\u0442\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 digital \u0432\u0435\u0440\u0441\u0438\u044f \u043f\u0435\u0447\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0436\u0443\u0440\u043d\u0430\u043b\u0435. \u041f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0432\u0448\u0438\u0439\u0441\u044f \u0441\u0442\u0430\u0442\u044c\u0435\u0439 \u043e \u0431\u0435\u0433\u0435, \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0434\u043e\u043b\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u0438 \u043d\u0435 \u043f\u0440\u043e\u0439\u0434\u0435\u0442 \u043c\u0438\u043c\u043e \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043a\u0440\u043e\u0441\u0441\u043e\u0432\u043e\u043a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8411 size-full\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Contextual-Targeting-Example.png\" alt=\"Contextual Targeting Example\" width=\"754\" height=\"347\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Contextual-Targeting-Example.png 754w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Contextual-Targeting-Example-300x138.png 300w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/strong><\/h3>\n<p>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u0430\u0445, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0435\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432. \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0438 \u0438\u043c\u0435\u044e\u0442 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u0435 \u043c\u0435\u0431\u0435\u043b\u044c, \u0432\u0430\u043c \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u0431\u0443\u0434\u0443\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u00ab\u043a\u043e\u0436\u0430\u043d\u044b\u0439 \u0434\u0438\u0432\u0430\u043d\u00bb \u0438\u043b\u0438 \u00ab\u0433\u0430\u0440\u0434\u0435\u0440\u043e\u0431\u00bb. \u0422\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u0430, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0439. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0437\u043d\u0430\u0442\u044c \u0438\u043b\u0438 \u043d\u0435 \u0437\u043d\u0430\u0442\u044c \u043e \u0432\u0430\u0441, \u043d\u043e \u043e\u043d\u0438 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u044e\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c\u043e\u043c\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044e. \u042d\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0432\u0435\u0440\u0445\u043d\u044e\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u043f\u043e\u0438\u0441\u043a \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8425\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Search-vs.-Site-Retargeting-min.png\" alt=\"Search-vs.-Site-Retargeting-min\" width=\"974\" height=\"418\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Search-vs.-Site-Retargeting-min.png 974w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Search-vs.-Site-Retargeting-min-300x129.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/Search-vs.-Site-Retargeting-min-768x330.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/>\u00a0<\/strong><\/p>\n<h3><strong>4.\u00a0<\/strong><strong>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432<\/strong><\/h3>\n<p>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432, \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043a\u0430\u043a \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 <a href=\"https:\/\/www.criteo.com\/ru\/for-marketers\/products\/criteo-dynamic-retargeting\/\">\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/a>, \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u043e\u043a\u0430\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u0441\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0438 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438 \u043f\u043e\u043a\u0438\u043d\u0443\u043b\u0438 \u0435\u0433\u043e, \u043d\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0432 \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u0414\u0430\u043d\u043d\u044b\u0439 \u0432\u0438\u0434 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0433\u043e \u043f\u043e \u0434\u0432\u0443\u043c \u0432\u0430\u0436\u043d\u044b\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c: \u043e\u043d \u043d\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432\u0430\u0445, \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0443\u0435\u0442 \u043b\u044e\u0434\u0435\u0439, \u0443\u0436\u0435 \u0437\u043d\u0430\u043a\u043e\u043c\u044b\u0445 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0438\u043b\u0438, \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c, \u043f\u043e\u0441\u0435\u0442\u0438\u0432\u0448\u0438\u0445 \u0432\u0430\u0448 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 \u0438 \u043f\u0440\u043e\u044f\u0432\u0438\u0432\u0448\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0432\u0430\u0448\u0438\u043c \u0442\u043e\u0432\u0430\u0440\u0430\u043c. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0439, ROI \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432\u044b\u0448\u0435. \u042d\u0442\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0434\u043b\u044f \u043d\u0438\u0436\u043d\u0435\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0443\u0436\u0435 \u0438\u043c\u0435\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7763\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/07\/Artboard-2-copy.png\" alt=\"\" width=\"921\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/07\/Artboard-2-copy.png 921w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/07\/Artboard-2-copy-300x130.png 300w, https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/07\/Artboard-2-copy-768x334.png 768w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/p>\n<h3><strong>5. \u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/strong><\/h3>\n<p>\u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0432\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u0435\u0442\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438, \u0434\u0430\u043d\u043d\u044b\u0435 \u0442\u0440\u0435\u0442\u044c\u0435\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b (\u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b), \u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0449\u043d\u044b\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b\u00a0AI \u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u0445 \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u0447\u0442\u043e\u0431\u044b \u0441\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0435\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b AI, \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442 \u0441\u0432\u044f\u0437\u0438 \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u044e\u0442 \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0438 \u043a\u043e\u043c\u043f\u043b\u0438\u043c\u0435\u043d\u0442\u0430\u0440\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438 \u043a\u0440\u043e\u0441\u0441-\u043f\u0440\u043e\u0434\u0430\u0436, \u0438 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0431\u0443\u0434\u0435\u0442 \u0441\u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u043d \u2014 \u0438 \u0432\u0441\u0435 \u044d\u0442\u043e \u0432 \u0434\u043e\u043b\u0438 \u0441\u0435\u043a\u0443\u043d\u0434\u044b. \u0418 \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432\u0438\u0434\u0438\u0442 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442, \u0442\u0435\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u0435\u0435 \u0438 \u0442\u043e\u0447\u043d\u0435\u0435 \u0435\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u0438.<\/p>\n<p>\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435? \u0412 \u043d\u0430\u0448\u0438\u0445 \u0440\u0430\u0437\u0434\u0435\u043b\u0430\u0445\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/blog\/category\/retargeting\/\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/a>\u00a0\u0438\u00a0<a href=\"https:\/\/www.criteo.com\/ru\/blog\/topic\/digital-marketing-tutorial\/\">Digital<\/a> \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0432\u0441\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0446\u0435\u043d\u043d\u044b\u0445 \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0441\u043e\u0432\u0435\u0442\u043e\u0432.<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/download-retargeting-201-ebook-now?utm_source=website-blogpage&amp;utm_medium=referral&amp;utm_content=retargeting-201-ebook&amp;utm_campaign=18h1.GBL.website_retargeting_ebook_blogpage.CTA\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7207 size-large aligncenter\" src=\"http:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2018\/12\/18_Blog_CTA-Buttons_Retargeting-201-1024x256.jpg\" alt=\"\" width=\"640\" height=\"160\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0434\u043b\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041d\u043e \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432\u044b \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f. \u0410 \u0432\u0435\u0434\u044c \u0434\u043b\u044f \u0442\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u044e\u0430\u043d\u0441\u043e\u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430. 1. \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 (\u043e\u043d \u0436\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c) \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u044d\u0442\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0445 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 \u0441\u0435\u0442\u0438: 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