{"id":8772,"date":"2019-03-26T15:34:16","date_gmt":"2019-03-26T15:34:16","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/insights\/criteo-kochava-traffic-index-singular-roi-index\/"},"modified":"2021-01-11T16:42:15","modified_gmt":"2021-01-11T16:42:15","slug":"criteo-kochava-traffic-index-singular-roi-index","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/criteo-kochava-traffic-index-singular-roi-index\/","title":{"rendered":"Criteo \u0434\u0435\u0431\u044e\u0442\u0438\u0440\u0443\u0435\u0442 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0445 Kochava Traffic Index \u0438 Singular ROI Index"},"content":{"rendered":"

 <\/p>\n

\u041c\u044b \u0440\u0430\u0434\u044b \u0441\u043e\u043e\u0431\u0449\u0438\u0442\u044c \u0432\u0430\u043c, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Manage (\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439), Criteo \u0432\u043e\u0448\u043b\u0438 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 Kochava Traffic Index \u0438 \u0438\u043d\u0434\u0435\u043a\u0441 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 2019 Singular ROI Index.<\/p>\n

\u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0432 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 Manage \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, Criteo \u0441\u0442\u0430\u043b\u0438 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 full-funnel \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u041d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0441\u0434\u0435\u043b\u0430\u043b\u0438 Criteo \u043c\u043e\u0449\u043d\u044b\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u043f\u043e \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 LTV \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438.<\/p>\n

\u0412\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u0432 IV \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2018 \u0433\u043e\u0434\u0430 Criteo \u0432\u043e\u0448\u043b\u0438 \u0432 \u0442\u043e\u043f-20 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u00a0Kochava Traffic Index<\/a>. \u041c\u044b \u0431\u044b\u043b\u0438 \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u044b \u043a\u0430\u043a \u043e\u0434\u043d\u0438 \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 \u043c\u0435\u0434\u0438\u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432 \u0437\u0430 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u043e \u0432\u0441\u0435\u043c \u0447\u0435\u0442\u044b\u0440\u0435\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0434\u0435\u043a\u0441\u0430: \u0447\u0438\u0441\u0442\u043e\u0442\u0430 \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432, \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043a\u043e\u0440\u0440\u0435\u043b\u044f\u0446\u0438\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n

Kochava \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u044d\u0442\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043d\u0435 \u043f\u043e\u043b\u0430\u0433\u0430\u044f\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043e\u0431\u044a\u0435\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043e\u043d\u0438 \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0443\u0441\u043f\u0435\u0445\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 \u0440\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043e\u043a \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u0414\u0430\u043d\u043d\u044b\u0439 \u0438\u043d\u0434\u0435\u043a\u0441 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043c\u0435\u0434\u0438\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439, \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u043c\u044b\u0445 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b.<\/p>\n

Criteo \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0441\u0430\u043c\u0443\u044e \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u043e\u0446\u0435\u043d\u043a\u0443 \u0437\u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u043d\u0438\u0436\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438. \u0414\u043b\u044f Kochava \u044d\u0442\u043e \u0441\u0430\u043c\u0430\u044f \u0432\u0430\u0436\u043d\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043d\u0430 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043e\u0441\u0442\u0430\u0432\u0448\u0438\u0435\u0441\u044f \u0442\u0440\u0438: \u0447\u0438\u0441\u0442\u043e\u0442\u0443 \u0441\u0438\u0433\u043d\u0430\u043b\u0430, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043a\u043e\u0440\u0440\u0435\u043b\u044f\u0446\u0438\u044e \u043a\u043b\u0438\u043a\u043e\u0432 \u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438.<\/p>\n

\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0438 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c, Criteo \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e\u0433\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430, \u0415\u0432\u0440\u043e\u043f\u044b \u0438 \u0411\u043b\u0438\u0436\u043d\u0435\u0433\u043e \u0412\u043e\u0441\u0442\u043e\u043a\u0430 \u0432\u043e\u0448\u043b\u0438 \u0432 \u043f\u044f\u0442\u0435\u0440\u043a\u0443 \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0435\u0439. \u0410 \u043f\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 Criteo \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0432 \u0442\u043e\u043f 5 \u043b\u0443\u0447\u0448\u0438\u0445 \u043c\u0435\u0434\u0438\u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432 \u0434\u043b\u044f \u0448\u043e\u043f\u0438\u043d\u0433-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n

\"\"<\/p>\n

\u0422\u0430\u043a\u0436\u0435 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 Criteo \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0432\u043e\u0448\u043b\u0438 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 Singular ROI Index, \u043e\u043f\u044f\u0442\u044c \u0436\u0435, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Manage.<\/p>\n

Singular \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432: ROI, \u043c\u0430\u0441\u0448\u0442\u0430\u0431, \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0418\u043d\u0434\u0435\u043a\u0441 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u0445 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 1,5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0438 \u0438\u043c\u0435\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439: \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 (iOS \u0438\u043b\u0438 Android), \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c.<\/p>\n

Singular \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438 Manage \u0432 \u0438\u043d\u0434\u0435\u043a\u0441\u0435 2019 \u0433\u043e\u0434\u0430 \u0437\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u0432 \u043b\u0438\u0434\u0435\u0440\u044b, \u043c\u0438\u043d\u0443\u044f \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0439-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u041c\u044b \u0437\u0430\u043d\u044f\u043b\u0438 15 \u0441\u0442\u0440\u043e\u0447\u043a\u0443 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043d\u0435\u0438\u0433\u0440\u043e\u0432\u044b\u0445 iOS \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0431\u044b\u043b\u0438 \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 iOS \u0438\u0433\u0440, Android \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u0415\u0432\u0440\u043e\u043f\u0435 \u0438 \u043d\u0430 \u0411\u043b\u0438\u0436\u043d\u0435\u043c \u0412\u043e\u0441\u0442\u043e\u043a\u0435, Android \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0438 iOS \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432\u043e \u0432\u0441\u0435\u0445 \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u0445.<\/p>\n

\"\"<\/p>\n

\u041c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0441\u043d\u043e\u0432\u0430 \u043e\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u0432 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0442\u043e\u043f\u043e\u0432\u044b\u0445 \u043c\u0435\u0434\u0438\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439. \u041f\u043e \u0438\u0445 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u0438\u044e Singular \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u043b\u0438 15 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438\u0437 \u0438\u043d\u0434\u0435\u043a\u0441\u0430 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u0438\u0437-\u0437\u0430 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u0444\u0440\u043e\u0434\u0430.<\/p>\n

\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431 \u0438\u043d\u0434\u0435\u043a\u0441\u0435\u00a0Kochava Traffic Index<\/a>\u00a0\u0438\u00a0Singular ROI Index<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u041c\u044b \u0440\u0430\u0434\u044b \u0441\u043e\u043e\u0431\u0449\u0438\u0442\u044c \u0432\u0430\u043c, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Manage (\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439), Criteo \u0432\u043e\u0448\u043b\u0438 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 Kochava Traffic Index \u0438 \u0438\u043d\u0434\u0435\u043a\u0441 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 2019 Singular ROI Index. \u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0432 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 Manage \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, Criteo \u0441\u0442\u0430\u043b\u0438 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 full-funnel \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u041d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 […]<\/p>\n","protected":false},"author":55,"featured_media":8777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-8772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nCriteo \u0434\u0435\u0431\u044e\u0442\u0438\u0440\u0443\u0435\u0442 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0445 Kochava Traffic Index \u0438 Singular ROI Index | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo \u0437\u0430\u043d\u044f\u043b\u0438 16 \u0441\u0442\u0440\u043e\u043a\u0443 \u0432 Kochava Traffic Index, \u043f\u043e\u043b\u0443\u0447\u0438\u0432 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043e\u0446\u0435\u043d\u043a\u0438 \u0437\u0430 \u0447\u0438\u0441\u0442\u043e\u0442\u0443 \u0441\u0438\u0433\u043d\u0430\u043b\u0430, \u043d\u0438\u0437\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0444\u0440\u043e\u0434\u0430, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043a\u043e\u0440\u0440\u0435\u043b\u044f\u0446\u0438\u044e \u043a\u043b\u0438\u043a\u043e\u0432 \u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/ru\/blog\/criteo-kochava-traffic-index-singular-roi-index\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo \u0434\u0435\u0431\u044e\u0442\u0438\u0440\u0443\u0435\u0442 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0445 Kochava Traffic Index \u0438 Singular ROI Index | RU - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo \u0437\u0430\u043d\u044f\u043b\u0438 16 \u0441\u0442\u0440\u043e\u043a\u0443 \u0432 Kochava Traffic Index, \u043f\u043e\u043b\u0443\u0447\u0438\u0432 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043e\u0446\u0435\u043d\u043a\u0438 \u0437\u0430 \u0447\u0438\u0441\u0442\u043e\u0442\u0443 \u0441\u0438\u0433\u043d\u0430\u043b\u0430, \u043d\u0438\u0437\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0444\u0440\u043e\u0434\u0430, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043a\u043e\u0440\u0440\u0435\u043b\u044f\u0446\u0438\u044e \u043a\u043b\u0438\u043a\u043e\u0432 \u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/ru\/blog\/criteo-kochava-traffic-index-singular-roi-index\/\" \/>\n<meta property=\"og:site_name\" content=\"RU - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T15:34:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-11T16:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/ru\/wp-content\/uploads\/sites\/10\/2019\/03\/Kochava_Traffic_Index_smaller.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" 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