{"id":9468,"date":"2019-08-07T14:52:55","date_gmt":"2019-08-07T14:52:55","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/insights\/criteo-named-2019-best-ai-based-solution-for-marketing-by-ai-breakthrough-awards\/"},"modified":"2019-08-07T14:55:03","modified_gmt":"2019-08-07T14:55:03","slug":"criteo-%d0%bd%d0%b0%d0%b7%d0%b2%d0%b0%d0%bd-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%bc-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b5%d0%bc-%d0%b4%d0%bb%d1%8f-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/criteo-%d0%bd%d0%b0%d0%b7%d0%b2%d0%b0%d0%bd-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%bc-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b5%d0%bc-%d0%b4%d0%bb%d1%8f-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd\/","title":{"rendered":"Criteo \u043d\u0430\u0437\u0432\u0430\u043d \u043b\u0443\u0447\u0448\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 AI \u043f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u043f\u0440\u0435\u043c\u0438\u0438 AI Breakthrough Awards"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span lang=\"RU\">\u041c\u044b \u0440\u0430\u0434\u044b \u043e\u0431\u044a\u044f\u0432\u0438\u0442\u044c, \u0447\u0442\u043e Criteo \u0431\u044b\u043b \u043d\u0430\u0437\u0432\u0430\u043d \u043b\u0443\u0447\u0448\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 AI \u0432 2019 \u0433\u043e\u0434\u0443 \u043f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u0440\u0435\u043c\u0438\u0438 AI Breakthrough Awards 2019 \u0433\u043e\u0434\u0430. \u042d\u0442\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u0438 Criteo \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c \u0438 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e Criteo AI Lab \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0438\u043e\u043d\u0435\u0440\u043e\u043c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0434\u043b\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430.\u00a0<\/span><\/p>\n<p><span lang=\"RU\">\u041d\u0430\u0433\u0440\u0430\u0434\u0430 <a href=\"https:\/\/aibreakthroughawards.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI Breakthrough Awards<\/a> \u043f\u0440\u0438\u0441\u0443\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u0432\u044b\u0434\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f, \u0442\u0440\u0443\u0434\u043e\u043b\u044e\u0431\u0438\u0435 \u0438 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430. Criteo \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043d\u0430\u0440\u044f\u0434\u0443 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0432\u043b\u0438\u044f\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0438\u043c\u0435\u043d\u0430\u043c\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438, \u0440\u043e\u0431\u043e\u0442\u043e\u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0430\u043a Samsung, IBM \u0438 Cobalt. \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442 \u043d\u0430\u0448\u0443 \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u0443\u044e \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043b\u0443\u0447\u0448\u0435\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/span><\/p>\n<p><span lang=\"RU\">\u041b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0438\u044f Criteo AI, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u044b\u043b\u0430 \u0442\u044b\u043b\u043e\u043c \u0442\u044f\u0436\u0435\u043b\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u044d\u0442\u0443 \u043d\u0430\u0433\u0440\u0430\u0434\u0443, \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 30 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, 60 \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u043e\u0432 \u0438 4 \u0430\u0441\u043f\u0438\u0440\u0430\u043d\u0442\u0430. \u041e\u043d\u0438 \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0438 16 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0438 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043d\u0430 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f\u0445 AI \u0432 \u043c\u0438\u0440\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 2018 \u0433\u043e\u0434\u0443, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043d\u0430\u0433\u0440\u0430\u0434\u0443 \u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u0436\u044e\u0440\u0438\u00a0\u0437\u0430 \u00ab\u041b\u0443\u0447\u0448\u0443\u044e \u0441\u0442\u0430\u0442\u044c\u044e\u00bb. Criteo \u0442\u0430\u043a\u0436\u0435 \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u043e\u0432 \u0432\u043e\u0440\u043a\u0448\u043e\u043f\u0430 \u0438 \u0443\u0434\u043e\u0441\u0442\u043e\u0438\u043b\u0438\u0441\u044c \u0447\u0435\u0441\u0442\u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u043e\u0432\u0430\u0442\u044c \u043f\u044f\u0442\u044c \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u043d\u0430 \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u043f\u043e \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e, \u0447\u0442\u043e \u0441\u0442\u0430\u043b\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u00a0<\/span><\/p>\n<p><span lang=\"RU\">\u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u00ab\u041b\u0443\u0447\u0448\u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0418\u0418\u00bb \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e\u043c Criteo AI Lab \u0438 \u043d\u0430\u0448\u0435\u0439 \u0446\u0435\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0434\u043b\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0432 \u043e\u043f\u044b\u0442 \u043d\u0430\u0448\u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u043e\u0432, Criteo \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0443\u0435\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0418\u0418 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u041e\u0442 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0445 \u0441\u0435\u043c\u0438\u043d\u0430\u0440\u043e\u0432 \u0434\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0441 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u043c \u043a\u043e\u0434\u043e\u043c \u0438 \u0434\u0430\u0442\u0430 \u0441\u0435\u0442\u043e\u0432 \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f, \u043c\u044b \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0435\u043c \u0432\u0441\u0435 \u0443\u0441\u0438\u043b\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0432 \u0446\u0435\u043b\u043e\u043c \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u043e\u0431\u0449\u0435\u043d\u0438\u044f.\u00a0<\/span><\/p>\n<p><span lang=\"RU\">Criteo \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0433\u0440\u0430\u043d\u0438\u0446\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0438 \u0434\u043b\u044f \u043d\u0430\u0441 \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0447\u0435\u0441\u0442\u044c \u0431\u044b\u0442\u044c \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u043d\u044b\u043c\u0438 \u0437\u0430 \u044d\u0442\u0438 \u0443\u0441\u0438\u043b\u0438\u044f.\u00a0<\/span><\/p>\n<p><span lang=\"RU\"><a href=\"https:\/\/aibreakthroughawards.com\/\" 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\u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u0438 Criteo \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c \u0438 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e Criteo AI Lab \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0438\u043e\u043d\u0435\u0440\u043e\u043c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0434\u043b\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430.\u00a0 \u041d\u0430\u0433\u0440\u0430\u0434\u0430 AI Breakthrough Awards \u043f\u0440\u0438\u0441\u0443\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u0432\u044b\u0434\u0430\u044e\u0449\u0438\u0435\u0441\u044f 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