{"id":9869,"date":"2019-09-15T23:28:09","date_gmt":"2019-09-15T23:28:09","guid":{"rendered":"http:\/\/www.criteo.com\/ru\/insights\/running-multiple-retargeting-campaigns-can-hurt\/"},"modified":"2019-09-19T16:04:45","modified_gmt":"2019-09-19T16:04:45","slug":"%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d0%be%d0%b4%d0%b8%d0%bd-%d1%80%d0%b5%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b9-%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/ru\/blog\/%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d0%be%d0%b4%d0%b8%d0%bd-%d1%80%d0%b5%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b9-%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80\/","title":{"rendered":"\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u0434\u0438\u043d \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043b\u0443\u0447\u0448\u0435 \u0434\u0432\u0443\u0445"},"content":{"rendered":"

 <\/p>\n

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\u041e\u0442\u0432\u0435\u0442 \u043f\u0440\u043e\u0441\u0442: \u041d\u0435\u0442! \u0412\u043e\u0442 \u0442\u0440\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u044b, \u043f\u043e\u0447\u0435\u043c\u0443.<\/p>\n

1. \u0412\u044b \u043d\u0435 \u0431\u0443\u0434\u0435\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0430\u043c\u0438 \u0441 \u0441\u043e\u0431\u043e\u0439 \u0437\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0441\u0447\u0435\u0442.<\/strong><\/h3>\n

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2. \u0412\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u0442\u043a\u0443\u044e \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044e.<\/strong><\/h3>\n

\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u0441 \u043e\u0434\u043d\u043e\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u041d\u043e \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u044d\u0442\u043e \u0431\u0430\u0440\u0434\u0430\u043a. \u0420\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438\u043c\u0435\u044e\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0432\u0430\u043c \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0430\u043c \u0438 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u044b\u0445 \u0441\u0432\u043e\u0434\u043d\u044b\u0445 \u043e\u0442\u0447\u0435\u0442\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u043e\u0442\u043a\u0443\u0434\u0430 \u043f\u0440\u0438\u0448\u043b\u0438 \u043a\u043b\u0438\u043a\u0438. \u041f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u043f\u0443\u0442\u0430\u043d\u0438\u0446\u0435, \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u044f \u0443\u0436\u0435 \u043e \u0431\u044b\u0441\u0442\u0440\u043e\u043c \u043f\u0443\u0442\u0438 \u043a \u043f\u043b\u043e\u0445\u0438\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438.\u00a0\u0420\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441 \u0442\u0435\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c \u043f\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043c\u043e\u0436\u0435\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0430\u0448\u0438\u043c\u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u0447\u0435\u0442\u043a\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n

3. \u0412\u044b \u0438\u0437\u0431\u0435\u0436\u0438\u0442\u0435 \u0443\u0442\u043e\u043c\u043b\u044f\u0435\u043c\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/strong><\/h3>\n

\u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0430\u0441 \u0431\u044b\u043b \u0432 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430 \u043f\u043e\u0434\u0432\u0435\u0440\u0433\u0430\u043b\u0438\u0441\u044c \u0431\u043e\u043c\u0431\u0430\u0440\u0434\u0438\u0440\u043e\u0432\u043a\u0435 \u043e\u0434\u043d\u043e\u0439 \u0438 \u0442\u043e\u0439 \u0436\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439. \u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u00ab\u0440\u0430\u0437\u0433\u043e\u0432\u0430\u0440\u0438\u0432\u0430\u044e\u0442 \u0434\u0440\u0443\u0433 \u0441 \u0434\u0440\u0443\u0433\u043e\u043c\u00bb, \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438 \u0442\u0435\u043c \u0436\u0435 \u043b\u044e\u0434\u044f\u043c. \u0420\u0435\u0448\u0435\u043d\u0438\u0435: \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u043d\u0430\u0435\u0442, \u043a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0442\u0430\u043a \u0447\u0430\u0441\u0442\u043e, \u043a\u0430\u043a \u044d\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0438 \u043d\u0435 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e.<\/p>\n

\u0414\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u0441\u0430\u043c\u043e \u0437\u0430 \u0441\u0435\u0431\u044f.\u00a0\u041a\u043e\u0433\u0434\u0430 maiUtaz\u00e1s.hu<\/a> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438\u00a0Criteo\u00a0\u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0435\u0440\u0430, \u0431\u0440\u0435\u043d\u0434 \u0432\u0438\u0434\u0435\u043b \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 ROAS \u043c\u0435\u0441\u044f\u0446 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446\u0435\u043c. \u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0442\u0440\u0435\u0445 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 Criteo \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 5 \u0440\u0430\u0437 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u00a0\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0435\u0440\u043e\u043c.<\/p>\n

\u00abCriteo [\u0441\u0435\u0439\u0447\u0430\u0441] \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 20-25 % \u043d\u0430\u0448\u0438\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0441\u0442\u0430\u0432 \u0442\u0440\u0435\u0442\u044c\u0438\u043c \u043f\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c\u00bb, — \u0441\u043a\u0430\u0437\u0430\u043b \u0431\u0440\u0435\u043d\u0434. \u00ab\u041f\u043e\u043c\u0438\u043c\u043e \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u043c\u044b \u0446\u0435\u043d\u0438\u043c Criteo \u043a\u0430\u043a \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442 \u043d\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441.\u00bb\u00a0\u2014\u00a0maiUtaz\u00e1s.hu<\/a><\/h3>\n

\u0417\u043e\u043b\u043e\u0442\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e? \u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442, \u043a\u0430\u043a \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e, \u0430 \u043d\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0442\u044c \u0432\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e.<\/p>\n

\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u043e\u0431\u043e \u0432\u0441\u0435\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0445, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0435\u043c \u0432\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0435\u0441\u044c, \u0432\u0430\u0448\u0430 \u0446\u0435\u043b\u044c \u043d\u043e\u043c\u0435\u0440 \u043e\u0434\u0438\u043d — \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u043e \u0434\u043e\u0445\u043e\u0434\u0438\u0442 \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (ROAS), \u0432\u0430\u0436\u043d\u0430 \u043a\u043e\u043d\u0441\u043e\u043b\u0438\u0434\u0430\u0446\u0438\u044f — \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u0432\u0430\u0448\u0435\u0433\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443. \u0427\u0430\u0441\u0442\u043e \u043f\u0435\u0440\u0432\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043f\u0440\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u0441\u0432\u043e\u0434\u044f\u0442\u0441\u044f \u043a \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c: \u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u0435\u043c […]<\/p>\n","protected":false},"author":55,"featured_media":9870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,10],"coauthors":[],"class_list":{"0":"post-9869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"\n\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u0434\u0438\u043d \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043b\u0443\u0447\u0448\u0435 \u0434\u0432\u0443\u0445 | RU - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435 3 \u043f\u0440\u0438\u0447\u0438\u043d\u044b, 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