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The state of retail media today: How does your maturity level compare?

- In terms of retail media are you keeping pace with your cohort? What should you be investing in this year? What should you expect from your technology partners? For answers to these questions and more, we surveyed retailers, brands, and agencies to understand the state of retail media for each player in the ecosystem, in […]

https://www.criteo.com/blog/the-state-of-retail-media-today-how-does-your-maturity-level-compare/

Alternative IDs: The future of cookieless advertising?

- Like it or not, Chrome’s third-party cookie could be no more by the end of 2024. Digital advertising has already had some practice with the scrapping of cookies on Safari and Firefox, but the real test will come at the end of the year—if all goes to Google’s plan.  Google’s deprecation of cookies will alter […]

https://www.criteo.com/blog/alternative-ids-the-future-of-cookieless-advertising/

David Jones Selects Criteo as its Retail Media Partner

Sydney/Gadigal Country AUSTRALIA, 26 March 2024 – Criteo (NASDAQ: CRTO), the commerce media company, and David Jones, Australia’s leading premium retailer, today announced a partnership, in which Criteo will power the online component of David Jones retail media division, David Jones AmplifyTM. The partnership brings together Criteo’s leading retail media solutions with David Jones’ media ecosystem, boosting the 186-year-old retailer’s presence in the $2.1 billion retail media market in Australia[1].

https://www.criteo.com/news/press-releases/2024/03/david-jones-selects-criteo-as-its-retail-media-partner/

2024 will be a year of change. Here’s how publishers are gearing up for it.

- If there’s one constant in digital advertising, it’s change. With seismic shifts on the horizon around consumer privacy, the deprecation of the third-party cookie, and the ever-looming growth of walled gardens, publishers need a way to thrive in this new reality.  At Criteo, we think the answer is commerce media, but how does the industry […]

https://www.criteo.com/blog/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it/

The Bottom Line of Privacy Sandbox Testing: What You Need to Know

- In the last two months, I have had extensive discussions with some of the advertising industry’s top minds about Google’s Privacy Sandbox testing, and it’s become clear that there is still a lot of confusion out there. That’s why I wanted to take a step back and answer some of the foundational questions I’ve received […]

https://www.criteo.com/blog/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know/

Retail Media Unification and the Path to Simplicity

- As we navigate 2024, we stand on the brink of a breakout moment for retail media, emphasizing the need for scale to reach the masses. Despite a significant surge in recent years, brands, agencies, and retailers have only skimmed the surface of retail media’s full-funnel potential. The prevailing focus on sponsored products, while lucrative, merely […]

https://www.criteo.com/blog/retail-media-unification-and-the-path-to-simplicity/