- If there’s one constant in digital advertising, it’s change. With seismic shifts on the horizon around consumer privacy, the deprecation of the third-party cookie, and the ever-looming growth of walled gardens, publishers need a way to thrive in this new reality. At Criteo, we think the answer is commerce media, but how does the industry […]
- In the last two months, I have had extensive discussions with some of the advertising industry’s top minds about Google’s Privacy Sandbox testing, and it’s become clear that there is still a lot of confusion out there. That’s why I wanted to take a step back and answer some of the foundational questions I’ve received […]
https://www.criteo.com/blog/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know/
- As we navigate 2024, we stand on the brink of a breakout moment for retail media, emphasizing the need for scale to reach the masses. Despite a significant surge in recent years, brands, agencies, and retailers have only skimmed the surface of retail media’s full-funnel potential. The prevailing focus on sponsored products, while lucrative, merely […]
https://www.criteo.com/blog/retail-media-unification-and-the-path-to-simplicity/
- In January, Google deprecated third-party cookies for 1% of Chrome traffic. Because Google Chrome represents 63% of open internet traffic, this brings a heightened sense of urgency to the marketplace to shift to viable alternatives to third-party cookies. It’s important to note that the full deprecation of third-party cookies on Chrome depends upon a 5-month […]
