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What It Takes to Test Google’s Privacy Sandbox

- The start of 2024 marked a milestone in the deprecation of third-party cookies, with Google beginning to block them on 1% of Chrome traffic. That moment officially kicked off a five-month testing period to compare advertising performance across audiences who are still served ads with cookies and those whose advertising is supported with API tools […]

https://www.criteo.com/blog/what-it-takes-to-test-googles-privacy-sandbox/

Retail Media 2.0: In-store, omnichannel measurement, and shoppable video bring new growth opportunities

- This is the final post in our Ensuring the long-term success of your RMN series, which is focused on helping retailers stay ahead of the retail media curve. Retail media is wildly successful, and yet there is still more opportunity to continue to push the boundaries. In fact, the bricks are already being laid on […]

https://www.criteo.com/blog/retail-media-2-0/

Albertsons Partners With Criteo to Bolster Retail Media Offerings

https://www.grocerydive.com/news/albertsons-criteo-retail-media-partnership/704045/