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TEST SITE: Addressability

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https://www.criteo.com/solutions/addressability-2/

If 2023 Was the Last Year of Third-Party Cookies, Did Programmatic Make the Most of It?

https://www.adexchanger.com/online-advertising/if-2023-was-the-last-year-of-third-party-cookies-did-programmatic-make-the-most-of-it/

Sustainability

https://www.criteo.com/sustainability/

Ahead of the Curve: 2024 Advertising Predictions from Criteo Experts

- 2024 promises to be a defining year for advertising. As we stand on the threshold of a new year, the landscape of advertising is poised for yet another seismic shift. The ever-evolving dynamics of consumer behavior, market trends and technological evolutions, such as the deprecation of third-party cookies in Chrome, will continuously reshape the advertising […]

https://www.criteo.com/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts/

PUBLISHERS

https://www.criteo.com/solutions/addressability/publishers/

Black Friday 2023: 5 Trends That Shaped This Cyber Weekend

- With the frenzy of Black Friday and Cyber Monday settled down, we checked in on Criteo’s exclusive commerce dataset from 18,000 ecommerce players across 100 countries to assess how consumers are shopping so far this holiday season.   Here are the top five trends that shaped this year’s Cyber Weekend.  1. Consumers increased their shopping during […]

https://www.criteo.com/blog/black-friday-2023/

Shoppers Increase Holiday Budgets Ahead of Christmas

https://www.axios.com/2023/12/07/christmas-gift-holiday-shopping-2023

The 16 Hottest Adtech Companies of 2023

https://www.businessinsider.com/the-16-hottest-adtech-companies-solving-the-industrys-big-challenges-2023-12

How to unlock incremental spend for your retail media network

- This is the second post in our Ensuring the long-term success of your RMN series, which is focused on helping retailers stay ahead of the retail media curve.  According to eMarketer, there are more than 40 retail media networks in the US1. More retailers (and non-retailers, like UberEats and Marriott) enter the game every year. […]

https://www.criteo.com/blog/how-to-unlock-incremental-spend-for-your-retail-media-network/

Cyber Week Generates Record $37B in Online Spend

https://www.adweek.com/social-marketing/cyber-week-generates-record-37b-in-online-spend/

What is an SSP? An introduction to the Supply-Side Platform

- There was a time when digital advertising was traded by phone calls, handshakes, and manual insertion orders. Today, however, things are a little more streamlined.   In the modern world, the programmatic advertising ecosystem is powered by a complex supply chain of bid requests—the bidstream—where ad placement decisions are made in the blink of an eye. […]

https://www.criteo.com/blog/what-is-an-ssp-an-introduction-to-the-supply-side-platform/

Double Dates 2023: Spotlight on Singles’ Day

- The annual shopping extravaganza Singles’ Day is known for its record-breaking sales as businesses engage consumers throughout Southeast Asia and beyond with festive deals, loyalty promotions, and immersive ecommerce experiences. To gain insights into the evolving Double Dates shopping holiday, we examined Singles’ Day data from hundreds of Criteo’s retailer partners in Southeast Asia and […]

https://www.criteo.com/blog/double-dates-2023-spotlight-on-singles-day/