Brands leveraging Sponsored Products with Best Buy Canada campaigns see holiday success

Winning the holiday season is critical for most Consumer Electronics brands, and running holistic campaigns across multiple channels is key to capturing shopper interest. Best Buy, as the #1 Consumer Electronics retailer in Canada, drives the most volume for marketers’ holiday spend.

In collaboration with Criteo, Best Buy Media Network works closely with their partner brands to maximize promotional campaign success. In addition to offering a robust portfolio of advertising opportunities, Criteo helps Best Buy Media Network recommend Sponsored Products for their partners across all multi-channel campaigns as a lower-funnel tactic. This strategy enables Best Buy Media Network to drive sales with high-intent shoppers, leveraging mid-flight bid and placement optimization for the best results.

Performance that speaks for itself

Best Buy Canada’s collaboration with Criteo has generated big results, including a +178% increase in campaigns, a +2.29% increase in click through rate, and a >4,450% campaign return on ad spend.

Despite the increased competition that comes during the holiday season, Best Buy Media Network also achieved significant success across their partners’ product categories: The Home Theater category saw a +174% lift in return on ad spend, with campaigns earning up to 3,720% return on ad spend. Campaigns within the Video Game category saw a 22% lift in return on ad spend. Meanwhile, campaigns within the Wireless category earned up to 4,440% return on ad spend with 5.9% click through rate. Computing saw up to 2,300% return on ad spend with 4.3% click through rate. Lastly, Major Appliances, not a typical gifting category, saw campaigns achieve up to 2,250% return on ad spend.