A top gaming brand’s full-funnel Commerce Max strategy drove +125% uplift in conversion rate on BestBuy.com

A leading video game brand was looking to run a full-funnel retail media campaign that included ad types such as off-site video, off-site display, and sponsored products on BestBuy.com. The brand’s main goal was to deliver a return on ad spend of at least 100%.

To help maximize their campaign results, the gaming brand ran a self-service, full-funnel campaign in Criteo’s Commerce Max. They leveraged the Commerce Max audience builder to create their own segments using Best Buy’s first-party data, launched their own on-site and off-site campaigns, and used Criteo’s closed-loop reporting to analyze product-level sales data.

Exceeding retail media goals

Commerce Max helped the gaming brand exceed their goals. By exposing users to both on-site and off-site ads, compared to just on-site sponsored products, the campaign’s conversion rate rose +125%, the on-site click-through rate increased +25%, and the brand’s revenue per shopper grew +57%. The campaign also achieved 2,088% same-SKU ROAS attributed to off-site advertising.

A retail media strategy that combines off-site and on-site ads helps brands increase sales, and shoppers exposed to both ad types are 2x more likely to convert on the retailer’s site, compared to those who only saw a sponsored product ad.

“We consider our partnership with Criteo an excellent opportunity to create more flexible solutions for our partners. Commerce Max is a powerful way to connect brands with our engaged customers. We’ve been extremely impressed with the results seen so far, as well as the responsiveness of the Criteo team to build something significant for the Retail Media space,” shared Mark Heitke, Director of Ad Products and Audience Strategy at Best Buy.