An optimized retail media strategy for American Crafts led to success on Michaels.com
Within the home appliance sector, the holiday season is a key time to engage consumers when they are in a strong shopping mindset for home-related products and larger purchases. As such, a leading home appliance manufacturer wanted an advertising solution that would capture shoppers’ attention and drive strong sales during this crucial timeframe.
To help achieve the company’s success around the holiday season, Criteo and Best Buy Ads partnered to efficiently drive incremental share of voice for sponsored products, maximize the brand’s return on ad spend, and deliver optimized campaigns.
Collaborating closely together, the Best Buy Ads and Criteo teams joined forces to activate both direct and indirect sponsored products campaigns for the home appliance manufacturer. Through Best Buy Ads and Criteo’s partnership, the brand was also able to utilize both companies’ managed services which enabled them to truly leverage the teams’ retail media and platform expertise.
By relying on Criteo and Best Buy Ads’ managed services team to pace and optimize the campaigns as needed, the home appliance brand was able to focus on other priorities during the busy holiday season, knowing their campaigns were in good hands.
The collaborative process between Criteo and Best Buy Ads led to a winning solution for the home appliance brand – successfully increasing awareness and return on ad spend across the desired audience. Out of 11 competitors, the home appliance brand was the only company to utilize a strategy that harnessed the advertising capabilities of Criteo and Best Buy Ads together.
As a result, the brand achieved the highest share of voice in the category while also beating benchmarks across other KPIs: the campaigns earned +416% share of voice, +42% return on ad spend, +7% click-through rate, and –14% cost per click.
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