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Challenge

Clarks’ ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

Solution

Criteo has helped Clarks cut out ineffective ad placements and ad formats and focus only on the users with the highest potential based on conversions, not just clicks.

Outcome

  • 130% increase in conversion rates
  • 44% uplift in sales
130%

Increase in conversion rate

44%

Uplift in sales