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FSA Store wanted to convert more of its top-funnel visitors and engage visitors throughout the year.


With lower funnel and acquisition campaigns in place, FSA Store can reach users nearing their FSA deadline, as well as throughout the year to promote the program and encourage users to make purchases as needed.


  • Sales increased by 75%
  • Revenue jumped by 79%
  • Click-through rate increased by 45%
  • Impressions increased by 120%

Increase in sales


Uplift in revenue


Increase in click-thru rate

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