Criteo technology drives 15% of all of NTV Italo’s ticket sales, using performance display and mobile campaigns at a 600% ROI.
Italo’s website, mobile apps, and other online touch points was reaching 70% of their 10 million travelers each year, so they depended on performance display advertising to connect with this online, tech-savvy audience.
Being mobile by design as a train company, Italo wanted to increase online ticket sales while conveying their innovative, dynamic, high-quality image to their users.
Criteo successfully implemented Italo’s initial performance display strategy and real-time price tracking solution. Shortly thereafter, they ran the first mobile campaign in Italy, which helped further emphasize Italo’s commitment to leading-edge, customer-focused technology solutions.
ROI w/ real-time bidding
Performance of all KPIs