Criteo technology drives 15% of all of NTV Italo’s ticket sales, using performance display and mobile campaigns at a 600% ROI.
Italo’s website, mobile apps, and other online touch points was reaching 70% of their 10 million travelers each year, so they depended on performance display advertising to connect with this online, tech-savvy audience.
Being mobile by design as a train company, Italo wanted to increase online ticket sales while conveying their innovative, dynamic, high-quality image to their users.
Criteo successfully implemented Italo’s initial performance display strategy and real-time price tracking solution. Shortly thereafter, they ran the first mobile campaign in Italy, which helped further emphasize Italo’s commitment to leading-edge, customer-focused technology solutions.
ROI w/ real-time bidding
Performance of all KPIs
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.