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Italo’s website, mobile apps, and other online touch points was reaching 70% of their 10 million travelers each year, so they depended on performance display advertising to connect with this online, tech-savvy audience.


Being mobile by design as a train company, Italo wanted to increase online ticket sales while conveying their innovative, dynamic, high-quality image to their users.


Criteo successfully implemented Italo’s initial performance display strategy and real-time price tracking solution. Shortly thereafter, they ran the first mobile campaign in Italy, which helped further emphasize Italo’s commitment to leading-edge, customer-focused technology solutions.


  • Performance display advertising alone brought a 400% ROI
  • Adding real-time price tracking capabilities further boosted ROI to 600%
  • Volume of ticket sales increased – and all KPIs improved – while reducing ad spend



ROI w/ real-time bidding

Performance of all KPIs

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