Russian e-tailer Lamoda deployed personalized Criteo ads to re-engage lapsed app users, generating an additional 64% revenue vs display only.
Lamoda wanted to revive and sustain app use among high-value customers to improve ROI from its technology investment. The challenge was that downloads alone aren’t enough to make mobile and tablet applications profitable.
Using industry-leading in-app performance marketing technology, Criteo enabled Lamoda to re-engage lapsed users who had downloaded the Lamoda mobile app with highly relevant, customized messages based on past browsing behaviors
“After investing a lot in download campaigns, we weren’t getting the retention or conversion rates we wanted. Criteo in-app retargeting allowed us to improve both these metrics as well as user profitability.”
– Maria Demushkina, CMO, Lamoda
Conversion rate vs desktop
Incremental revenue vs desktop