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Challenge

MeUndies wanted to create a powerful full-funnel performance marketing campaign to efficiently convert more of its top funnel leads.

Solution

Criteo helped MeUndies get up and running quickly on mid- and lower-funnel campaigns and provided a dedicated account strategist to help them maximize their campaigns.

Outcome

  • Resulted in 300% increase in return on ad spend
  • A 32% uplift in average order value
  • Cost of sale decreased by 67%
  • Customer acquisition cost has dropped by 62%
300%

Increase in return on ad spend

32%

Uplift in average order value

67%

Decrease in cost of sale