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Challenge

MyMall Group is a popular, Bulgarian-based online fashion marketplace offering millions of products in a multitude of categories, from everyday sporting goods to premium fashion brands. Three years ago, the team approached Criteo to help drive better results than they had seen with previous retargeting solutions. MyMall was planning to expand into two new markets — Romania and Greece — and wanted a best-in-class retargeting partner to stay ahead of the competition and ensure those launches would be successful.

Solution

Acting more “like a part of the business” than an outside vendor, Criteo worked with MyMall to devise a proactive, comprehensive omnichannel strategy, anchored by Criteo Dynamic Retargeting and its powerful machine-learning algorithms. Continually testing new features and innovative ways of driving higher sales, MyMall now allocates 30% of their marketing budget for Criteo to run multiple campaigns, spanning low-, mid-, and top-funnel: attracting new shoppers to the brand, re-engaging previous shoppers, and driving conversion with exactly the right product at the right time for that individual.

How MyMall achieved a 500% ROI with Criteo Dynamic Retargeting:

  • Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
  • Ads were focused on those who were most likely to convert by accurately predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps.
  • Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.2 billion shoppers we see each month.
  • Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just clicks.

Outcome

Criteo Dynamic Retargeting helped MyMall achieve:

  • 500% ROI
  • 27% decrease in COS year over year
  • 15% increase in CR year over year
  • 16% increase in sales year over year
+500%

ROI

27%

Decrease in COS year over year

15%

Increase in CR year over year

16%

Increase in sales year over year

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