As one of the fastest growing online party supply and novelty sites, Party Supplies Delivered was juggling 8,000 SKUs at any given time. Building and managing their Google Shopping campaigns in-house had become unwieldy and inefficient. They were losing impressions as their competition gained ground.
Criteo Predictive Search transformed PSD’s Google Shopping campaign so that all bidding decisions were made at the most granular level: products were organized by SKU rather than category. In addition, Criteo made more educated bidding decisions by taking into account product attributes, device, user intent, and each user’s onsite behavior when setting bids. Finally, Criteo’s machine learning enabled more visibility within Google Shopping through ongoing feed management and optimization.
With Criteo’s sophisticated solution, Party Supplies Delivered sold more products than they had during their top holiday season in any previous year and experienced:
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