India’s largest managed marketplace ShopClues worked with Criteo to deliver optimal ad experiences to their mostly mobile shoppers, driving ROAS 10x.
Since launching its first app platform in 2014, India’s largest managed digital marketplace ShopClues has seen its mobile traffic grow to comprise 60% of its overall traffic. They came to Criteo hoping to increase engagement on their platform with customers who come from 30,000 Indian cities and shop millions of products from more than 500,000 merchants.
With Criteo Dynamic Retargeting, ShopClues was able to more precisely respond to individual shoppers’ interests while simultaneously synchronizing their approach to both mobile and desktop platforms, ensuring relevant, personalized ads — both in-app and display — were delivered at the right time, to the right people, no matter how they choose to browse the ShopClues marketplace.
By partnering with Criteo, ShopClues was able to:
Sales order value