In one year with Criteo, Wimdu grew its retargeting revenue over 350%, solidifying it as one of its primary and most efficient marketing channels.
Wimdu operates in a very competitive market and must focus on the most efficient and cost-effective marketing channels to acquire new guests and properties.
Like the accommodations it offers around the world, Wimdu’s marketing strategy is all about efficiency and getting more for your budget. Criteo provides the reach, flexibility and responsiveness they need to acquire new customers on a CPC basis – their preferred pricing model.
Increase in revenue from performance display
Growth in YoY revenue