Challenge

Wimdu operates in a very competitive market and must focus on the most efficient and cost-effective marketing channels to acquire new guests and properties.

Solution

Like the accommodations it offers around the world, Wimdu’s marketing strategy is all about efficiency and getting more for your budget. Criteo provides the reach, flexibility and responsiveness they need to acquire new customers on a CPC basis – their preferred pricing model.

Outcome

  • Criteo has delivered amazing YOY growth in revenue for Wimdu
  • Revenue from performance marketing has grown by 350%
  • Performance marketing is now one of Wimdu’s primary marketing channels
350%

Increase in revenue from performance display

Growth in YoY revenue

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