Advertising services that prioritize privacy

We do not use any personally identifiable information, such as names, emails, or phone numbers, to provide our services. Our technologies rely on pseudonymized identifiers that do not allow us to directly identify users (e.g., a Criteo UID, a device’s advertising ID, or a hashed email) and limited data, like a user’s device’s technical specifications and browsing events like products viewed and purchased. We never collect or use sensitive information such as race or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health-related data and any data concerning a person’s sex life or sexual orientation. For more information, please read our Privacy Policy.

We keep user data for a maximum of 13 months from the date of collection. While adhering to privacy regulations, this period also enhances the value for our clients and partners by enabling several essential capabilities, including frequency capping, measurement, and understanding of shopping intentions. Only aggregated data (e.g., the total number of sales a partner makes) is retained after this 13-month term.

We strive to process the data entrusted to us by our clients and partners at the nearest data center, based on the user’s and our client’s or partner’s respective locations. User data collected by our European clients and partners is processed and stored in Criteo’s data centers in France and the Netherlands. For clients and partners located in the Americas or the APAC region, user data is collected and processed within their respective geographic regions; only data analytics is processed through our European-based platforms within our private cloud SaaS applications.

We prioritize transparency and empower users to exercise their rights under applicable laws and regulations, particularly the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). We have implemented clear and user-friendly processes to ensure users can easily exercise their rights, such as access, deletion, and opt-out. Our dedicated privacy team is always available to assist with any data-related inquiries, and we are committed to promptly and effectively responding to all requests. For more information, please read our Privacy Policy.

To maintain a trustworthy advertising ecosystem, we expect our clients and partners to adhere to strict ethical standards and to strictly comply with applicable privacy laws and regulations. We contractually require them to display appropriate privacy notice and information on their websites and mobile applications, obtain user consent before placing on their device or browser Criteo’s cookies and tags, and offer users an easy way to disable Criteo’s services. For more information, please read Criteo Privacy Guidelines for Clients and Publisher Partners.