NTV Italo strives to provide the best train travel experience in Italy, and it all starts with an innovative online experience. Their mobile campaign resulted in 600% ROI and improved KPIs all around, while reducing ad spend.
Italy’s leading train company, Italo, were able to reach a 600% ROI thanks to Criteo’s performance display ads, real-time tracking solutions and mobile banners.
Italo’s website, mobile apps, and other online touch points was reaching 70% of their 10 million travelers each year, so they depended on performance display advertising to connect with this online, tech-savvy audience.
Being mobile by design as a train company, Italo wanted to increase online ticket sales while conveying their innovative, dynamic, high-quality image to their users.
Criteo successfully implemented Italo’s initial performance display strategy and real-time price tracking solution. Shortly thereafter, they ran the first mobile campaign in Italy, which helped further emphasize Italo’s commitment to leading-edge, customer-focused technology solutions.