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Blog

Boosting Sales with Father’s Day

Posted by Sakina Najmi

Father’s Day is celebrated all around the world. The date varies from country to country, but the sentiment remains the same: we all want to show our dads how much we care. So it is not surprising that spending on Father’s Day gifts is rising. In 2015, in the US alone, consumers spent $12.7 billion on Father’s Day, which is a staggering $115 per person. With Father’s Day in the UK on the horizon (19th June), now is the perfect time for retailers to boost Q2 sales and drive takings for the first half of the year. But how can smaller retailers, competing against giants in their sectors, ensure that they are getting a slice of the cake?

The Easter Boost - Five Top Tips for Driving Sales This Easter

Posted by Sakina Najmi

Along with spending time with family and friends, consumers now see Easter as a prime time for shopping. In 2015, US consumers spent an astonishing $16.4 billion on Easter toys and treats. What’s more, in recent years Easter shopping has moved online, with e-sales during the holidays now dwarfing those made on the high street. So, with consumers increasingly attracted to a crowded online marketplace, how can you ensure that you boost sales during the busy Easter period? Read more for five handy tips that will help you maximize sales over the Easter break.

People, Not Devices, Dominated the eTail West Conversation

Posted by James Smith

Our Criteo team is back from eTail West, one of the most influential ecommerce conferences in the US. On-site, we heard from industry leaders at top retail brands who discussed trends, presented research and spoke to real ecommerce success stories and innovations. Criteo is pleased to have been part of the discussion where we presented new Q4 Mobile Commerce Report findings and unveiled our Universal Match solution.

Why I’m Proud to be Honored by AWNY as a Working Mother of the Year

Posted by Mollie Spilman

We’ve seen much talk in the media about women in tech, and in the workplace, overall. Some women still argue that they can’t have it all, while others say that it’s absolutely possible. Supporting and encouraging women at any level in their professions to build and continue their careers once they become mothers is a topic close to my heart. That’s why I’m incredibly honored to be named an Advertising Women of New York (AWNY) Working Mother of the Year, along with 19 other working mothers and extraordinary women in the field.

Join Criteo at eTail West to Hear How You Can Turn Mobile Browsers Into Buyers

Posted by Criteo

We’re excited to announce that last week, Criteo released Q4 State of Mobile Commerce Report. As recapped by our CRO Mollie Spilman in a recent LinkedIn Pulse post, findings continue to point to the growth of cross-device use, and particularly the rise of mobile as the transaction device of choice. To help brands capitalize on the mobile marketing opportunity in front of them, Mollie provides three key tips to engage consumer and boost revenue.

Five ways to love performance marketing this Valentine’s

Posted by Sakina Najmi

February’s designated day of love – Valentine’s Day - traditionally kicks off the retail year. Consumers are spending more and more when it comes to February 14th, with shoppers in the US spending $142 on average in 2015, and total spend expected at almost $19 billion this year.

What’s in and what’s out for eCommerce in 2016?

Posted by Mollie Spilman

With NASA's Juno spacecraft expected to arrive at Jupiter and Orbital Technologies launching a space hotel for wealthy tourists, 2016 may turn out to be a wild ride. So too, for the eCommerce industry, as mobile and multi-device shopping continues to skyrocket. Here are some hot trends and tips for eCommerce success in 2016.

Black Friday and Cyber Monday shatter records for online and mobile shopping

Posted by James Smith

Data from this year’s Black Friday and Cyber Monday shopping season are already in and the results are striking. Here at Criteo, we looked at our own data to analyze shopping by category and device. We looked at more than 19 million transactions from nearly 1,900 U.S. advertisers over the Black Friday, Cyber Monday and Bounceback Tuesday (the day right after Cyber Monday where advertisers are actively reengaging shoppers to capture additional sales) shopping period. We discovered some telling trends that may be meaningful for you as a retailer to consider as we head into the end of year holidays.