The only solution that enhances contextual advertising with first-party commerce data.
Our relationships with both publishers and advertisers mean that we have deep transactional data for every URL in our network.
Deliver ads with product recommendations based on contextual relevancy and transactions attributed to that URL and see more ad interaction and drive more qualified traffic.
Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe.
Understand the incremental impact of your contextual campaigns on your business with full funnel reporting through to the final sale.
First, our semantic analysis technology looks at traditional contextual signals like URL, category level, text, and images to understand the contextual relevancy of each page.
Through our First-Party Media Network, we analyze where your products were displayed across our entire network prior to being viewed or bought. Then we calculate an affinity score between each product in your catalog and every contextual category and domain in our network.
Finally, we combine the contextual relevancy of a page with the product affinity scores to showcase the ideal products for that page, to ensure more relevant and engaging ads.
Use product interest signals and affinity scores to zero in on the contextual categories and URLs that are more likely to drive high-quality visitors to your site.
Ad creatives powered by both commerce data and contextual signals increase interactions.
Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.