Criteo Advertising Guidelines | Criteo

Criteo Advertising Guidelines

Criteo operates through the highest quality network. For this reason, Criteo’s partners must adhere and comply at all times to these guidelines.

Criteo does not accept partner that display any content, products or services listed below.

The below listed topics are not exhaustive and Criteo reserves the right to reject or remove a partner from its network at its sole discretion.

Criteo reserves the right to detail, modify or update this policy at any time. In that case, Criteo will post such changes directly on this page and/or on any other place that Criteo deems appropriate.

1. Prohibited Content

  • Harassment or hate speech
    Content that insults, defames or threatens an individual or groups of individuals, and/or based upon race, sex, national origin, religious affiliation, age or sexual orientation.
  • Nudity/sex
    Any image, graphic or content that is obscene, includes nudity, sexually suggestive text, images or situations or otherwise uses inappropriate or provocative language.
  • Shocking/Offensive values
    Content, language or images which are violent, disrespectful, vulgar or offensive.
  • Illegal activity or legally questionable activity
    Illegal products and services, products or services of questionable legality or that facilitate illegal activity.
  • Intellectual property infringement
    Infringement of any third party intellectual property rights (misappropriation of a trademark/logo, distribution of copyrighted material without the express authorization of the owner, or counterfeit goods).
  • Misleading content
    Any fraudulent or deceptive claims. Claims must be substantiated, clear, and accurate.
  • Adult content
    Content which is sexual or pornographic in nature including nudity, sex toys, videos and/or images of people in sexually suggestive or provocative positions.
  • Business opportunities
    Ponzi schemes, Pyramid schemes, Get-rich-quick schemes, free money offers or other similar money-making opportunities which are legally questionable.
  • Firearms and weapons
    Ammunition, firearms, paintball guns, guns, air guns, explosives, bombs, knives or weapons of any kind and fireworks.
  • Online pharmacies
    Online pharmacies selling medicines either with or without prescription and informative websites related to medicines except if they are certified as per local applicable regulation and expressly approved by Criteo.
  • Medications and healthcare products
    Prescription drugs, recreational drugs, erectile or sexual enhancers, paternity tests, controlled substances such as steroids, anabolic or hormones and any product that claims to have a similar effect to illegal substances, and weight loss drugs that make unrealistic claims.
  • Dating
    Promoting casual sex or discreet encounters. This does not include regular dating websites that promote for love and commitment.
  • Political content
    Political organizations, candidates, political initiatives or events.
  • Religious content
    Religion or philosophical belief, any ritual of a specific religion, religious agendas or events.
  • Minor
    Any website that specifically targets minors under 13 years old.
  • Tobacco and drugs
    Cigarettes, electronic cigarettes, cigars, cigarillos, tobacco pipes, rolling papers, smokeless tobacco.
  • Unsecure content
    Adware, spyware, P2P application, malware, spyware, viruses, worms, Trojan horses or other harmful computer code that interferes with or disrupts the integrity or performance of the Criteo Service.

2. Privacy

Criteo prohibits any content that targets the following characteristics of persons:

  • Skin color or ethnic origin
  • Religion or personal belief
  • Sexual orientation or practices
  • Sex
  • Medical/health condition
  • Financial status
  • Membership or political orientation
  • Police record
  • Age (age range is acceptable)

You are responsible for ensuring that your content, products or services comply with the applicable laws and regulations.

Click here to view the current version of this policy.

Last updated: 04/09/2014

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