Product Ethics

Guiding our advertising practices

The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities.

Our approach to Product Ethics

As a global commerce media company that enables marketers and media owners to drive better commerce outcomes, Criteo aims to embed an ethical approach at each stage of its product development and supply chain.

Our Product Ethics Committee

The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. Through the work of the Product Ethics Committee, we strive to address disinformation, as well as carefully understanding the potential impacts of biases in our algorithms, and embedding our values across our advertising campaigns. By steering our ethical standards, the Product Ethics Committee also ensures that we provide our clients and partners with trusted advertising. Members of the Committee include senior representatives from across all Criteo departments and convene on a quarterly basis.

Our four guiding principles

The Criteo Product Ethics Committee follows four key principles that underpin our advertising ethics approach, in line with the recommendations set out by the World Federation of Advertisers.

Transparency

Ensuring our use of data is transparent, easy to understand, and accessible to everyone. This covers the potential social, ethical, and societal impacts of such use.

Respect

Understanding and respecting the interests of all parties and protecting the widely accepted human rights (privacy, dignity, diversity, fairness, equality, autonomy and freedom).

Fairness

Monitoring fairness continuously in advertising practices to avoid replicating biases, discrimination, or exclusion.

Accountability

Holding Criteo, as well as our partners and clients, accountable for the use of data.

Our commitment to positive impact beyond our industry.

Our Corporate Social Responsibility agenda is more than words on paper. It is real actions that support protecting our employees, advancing our society, environmental action, and living our values.