As a global commerce media company that enables marketers and media owners to drive better commerce outcomes, Criteo aims to embed an ethical approach at each stage of its product development and supply chain.
The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. Through the work of the Product Ethics Committee, we strive to address disinformation, as well as carefully understanding the potential impacts of biases in our algorithms, and embedding our values across our advertising campaigns. By steering our ethical standards, the Product Ethics Committee also ensures that we provide our clients and partners with trusted advertising. Members of the Committee include senior representatives from across all Criteo departments and convene on a quarterly basis.
The Criteo Product Ethics Committee follows four key principles that underpin our advertising ethics approach, in line with the recommendations set out by the World Federation of Advertisers.
Ensuring our use of data is transparent, easy to understand, and accessible to everyone. This covers the potential social, ethical, and societal impacts of such use.
Understanding and respecting the interests of all parties and protecting the widely accepted human rights (privacy, dignity, diversity, fairness, equality, autonomy and freedom).
Monitoring fairness continuously in advertising practices to avoid replicating biases, discrimination, or exclusion.
Holding Criteo, as well as our partners and clients, accountable for the use of data.