Criteo AI Engine

Build smarter ad campaigns.

Create hyper-relevant ads tailored for every customer, served at the perfect moment, and optimized to get results — all with the power of artificial intelligence.

Criteo AI Engine

Build smarter ad campaigns.

Create hyper-relevant ads tailored for every customer, served at the perfect moment, and optimized to get results — all with the power of artificial intelligence.

What is the AI Engine?

Commerce-focused machine learning technology.

Our advanced AI algorithms analyze data in real-time from the Criteo Shopper graph, with insights from 2.5B+ active monthly shoppers and $900B in annual ecommerce sales. As our engine learns from real shopper behaviors, it continuously adapts to your campaign objectives. It powers the following capabilities:

  • Lookalike Finder
  • Product Recommendations
  • Dynamic Creative Optimization+
  • Predictive Bidding

Experience the benefits of the Criteo AI Engine

What the power of our technology can do for you.

Achieve 1:1 personalization

Our engine uses over 120 shopping signals to create a unique ad for every user designed to get the highest engagement. It also analyzes the context of every impression, so your customers see the best ads for every stage of their journey.

Meet your specific goals

Drive awareness, consideration, and conversion with the engine’s bidding strategies. We assign a value to each customer and change the bid for every ad placement to ensure you’re targeting the right users for your campaign goals.

Make your budget work harder

Data-driven predictions identify the customers that are most likely to engage with your ads, take your desired action, and have a high lifetime value. We allocate your budget based on how much each impression is worth to you.

Be part of AI innovation

Criteo has a team of engineers and researchers that run over 30,000 tests a year to fine-tune the algorithms running your campaigns. We’re also investing $23 million in the Criteo AI Lab to integrate our cutting-edge AI research into our technology.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

Expand/Contract popup Close popup

Request a Call