Criteo Shopper Graph


Tap into data from 75% of the world’s online shoppers

Criteo Shopper Graph boosts sales, product visibility, and profits by harnessing the collective power of tens of thousands of actively participating advertisers, brands, and retailers. Today, the graph includes more than 1.9B active monthly shoppers, $800B in ecommerce sales, 1.5B cross-device IDs, and 4.5B products. And it’s growing every day.

Understand your shoppers better and get real results


By taking three key types of shopper data — identity, interest, and measurement — and putting them all together, we help you continuously know what shoppers want.

Ensure accurate cross-device and online/offline targeting with identity graph

Criteo’s global and continuously growing identity graph connects online and offline shopper IDs across devices, browsers, apps, and environments for a more holistic view of each individual. Say Shopper A was looking at couches on their desktop. When they switch to Facebook on their phone, Shopper Graph enables you to recognize them there, and deliver a mobile ad on Facebook for your furniture store.

Acquire high value customers through our shopper interest map

Criteo’s interest map connects a shoppers’ historical browsing and transaction patterns to product, category, and brand identifiers so you can zero in on the shoppers most interested in your catalog. For example, you’d be able to see that Shopper B has purchased a specific brand of socks more than once recently, which makes them an ideal target for your specialty sock store.

Enhance your measurement and marketing activities

Easily access your shoppers’ privacy-safe identity graph at no additional cost to enable other marketing and measurement activities, such as analytics, attribution, or online content personalization.

Unify cross-device and online/offline data for the most impact


Pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop, and the 10,000+ websites worldwide that continuously share their data with us.

By choosing to participate, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.

With Criteo Shopper Graph you can:


Reach shoppers at every stage of the journey

With data from nearly 75% of the world's online shoppers, you can zero in on the ideal audience for your objective, whether it’s building awareness, driving traffic, or increasing conversions.

Drive higher engagement and greater spend

Effectively re-engage and convert shoppers based on a deep understanding of their interest in products across your catalog, driven by the analysis of over 120 shopping signals.

Track brand-funded campaign sales

View detailed attribution reporting for sales at the SKU, audience, and placement level across retailers in the Criteo Sponsored Products Exchange.

Safeguard shopper privacy

Rest assured that customer privacy and data security are maintained with robust data collection, retention, and opt-out practices, complying with privacy regulations across the world.

How Criteo Shopper Graph powers our products

Criteo Dynamic Retargeting

Granular shopper data allows Criteo Dynamic Retargeting to tailor ads, bids, and product recommendations that drive maximum results.

Criteo Sponsored Products for Brands

A full-picture view of individual shopping habits enables Criteo Sponsored Products to connect the right items to the highest intent shoppers, all within the ecommerce experience.

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