Criteo Shopper Graph

By taking three key types of shopper data — identity, interest, and measurement — and putting them all together, we help you continuously know what shoppers want.

Ensure accurate cross-device and online/offline targeting with identity graph

Criteo’s global and continuously growing identity graph connects online and offline shopper IDs across devices, browsers, apps, and environments for a more holistic view of each individual. Say Shopper A was looking at couches on their desktop. When they switch to Facebook on their phone, Shopper Graph enables you to recognize them there, and deliver a mobile ad on Facebook for your furniture store.

Acquire high value customers through our shopper interest map

Criteo’s interest map connects a shoppers’ historical browsing and transaction patterns to product, category, and brand identifiers so you can zero in on the shoppers most interested in your catalog. For example, you’d be able to see that Shopper B has purchased a specific brand of socks more than once recently, which makes them an ideal target for your specialty sock store.

Enhance your measurement and marketing activities

Easily access your shoppers’ privacy-safe identity graph at no additional cost to enable other marketing and measurement activities, such as analytics, attribution, or online content personalization.

Pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop, and the 10,000+ websites worldwide that continuously share their data with us.

By choosing to participate, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.