Criteo Shopper Graph boosts sales, product visibility, and profits by harnessing the collective power of tens of thousands of actively participating advertisers, brands, and retailers. Today, the graph includes more than 2.5B active monthly shoppers, 10B products accessed, 21B product interactions every month, and $900B in annual ecommerce sales. And it’s growing every day.
By taking three key types of shopper data — identity, interest, and measurement — and putting them all together, we help you continuously know what shoppers want.
Criteo’s global and continuously growing identity graph connects online and offline shopper IDs across devices, browsers, apps, and environments for a more holistic view of each individual. Say Shopper A was looking at couches on their desktop. When they switch to Facebook on their phone, Shopper Graph enables you to recognize them there, and deliver a mobile ad on Facebook for your furniture store.
Criteo’s interest map connects a shoppers’ historical browsing and transaction patterns to product, category, and brand identifiers so you can zero in on the shoppers most interested in your catalog. For example, you’d be able to see that Shopper B has purchased a specific brand of socks more than once recently, which makes them an ideal target for your specialty sock store.
Easily access your shoppers’ privacy-safe identity graph at no additional cost to enable other marketing and measurement activities, such as analytics, attribution, or online content personalization.
Pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 25B users who use multiple devices to shop, and the 10,000+ websites worldwide that continuously share their data with us.
By choosing to participate, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.
Granular shopper data allows Criteo Dynamic Retargeting to tailor ads, bids, and product recommendations that drive maximum results.
Build awareness and drive product sales on leading retailer websites with the all-in-one platform for buying retail media at scale.
