Shopper Graph

Tap into one of the world’s largest sets of commerce data.

Criteo Shopper Graph boosts sales, product visibility, and profits by harnessing the collective power of tens of thousands of actively participating advertisers, brands, publishers, and retailers.

Shopper Graph

Tap into one of the world’s largest sets of commerce data.

Criteo Shopper Graph boosts sales, product visibility, and profits by harnessing the collective power of tens of thousands of actively participating advertisers, brands, publishers, and retailers.

Understand your shoppers better

By taking three key types of shopper data — identity, interest, and measurement — and putting them all together, we help you continuously know what shoppers want.

Ensure accurate targeting with identity graph

Criteo’s global and continuously growing identity graph connects online and offline shopper IDs across devices, browsers, apps, and environments for a more holistic view of each individual. Say Shopper A was looking at couches on their desktop. When they switch to Facebook on their phone, Shopper Graph enables you to recognize them there, and deliver a mobile ad on Facebook for your furniture store.

Acquire high value customers through our shopper interest map

Criteo’s interest map connects a shoppers’ historical browsing and transaction patterns to product, category, and brand identifiers so you can zero in on the shoppers most interested in your catalog. For example, you’d be able to see that Shopper B has purchased a specific brand of socks more than once recently, which makes them an ideal target for your specialty sock store.

Enhance your measurement and marketing activities

Easily access your shoppers’ privacy-safe identity graph at no additional cost to enable other marketing and measurement activities, such as analytics, attribution, or online content personalization.

Map the customer journey.

Get a complete view of shopping paths, interests, and transactions to build full-funnel campaigns

Unify cross-device and online/offline data for the most impact

Pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the billions of active online shoppers who use multiple devices to shop, and the tens of thousands of websites worldwide that continuously share their data with us.

  • Stitch together device identifiers across billions of user timelines
  • Find patterns of behavior and listen to signals of intent

Reach shoppers at every stage of the journey

With data from billions of online shoppers, you can zero in on the ideal audience for your objective, whether it’s building awareness, driving traffic, or increasing conversions.

Drive higher engagement and greater spend

Effectively re-engage and convert shoppers based on a deep understanding of their interest in products across your catalog, driven by the analysis of over 120 shopping signals.

Track brand-funded campaign sales

View detailed attribution reporting for sales at the SKU, audience, and placement level across retailers in the Criteo retailer network.

Safeguard shopper privacy

Rest assured that customer privacy and data security are maintained with robust data collection, retention, and opt-out practices, complying with privacy regulations across the world.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

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