By taking three key types of shopper data — identity, interest, and measurement — and putting them all together, we help you continuously know what shoppers want.
Criteo’s global and continuously growing identity graph connects online and offline shopper IDs across devices, browsers, apps, and environments for a more holistic view of each individual. Say Shopper A was looking at couches on their desktop. When they switch to Facebook on their phone, Shopper Graph enables you to recognize them there, and deliver a mobile ad on Facebook for your furniture store.
Criteo’s interest map connects a shoppers’ historical browsing and transaction patterns to product, category, and brand identifiers so you can zero in on the shoppers most interested in your catalog. For example, you’d be able to see that Shopper B has purchased a specific brand of socks more than once recently, which makes them an ideal target for your specialty sock store.
Easily access your shoppers’ privacy-safe identity graph at no additional cost to enable other marketing and measurement activities, such as analytics, attribution, or online content personalization.
Get a complete view of shopping paths, interests, and transactions to build full-funnel campaigns
Pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the billions of active online shoppers who use multiple devices to shop, and the tens of thousands of websites worldwide that continuously share their data with us.