Ad Trust and Safety

Rest easy

Learn how our advanced safety solutions protect both brands and publishers, while maximizing business opportunities.


Safety, on your terms

Get solutions tailored to individual safety needs, while maintaining the highest level of quality and performance.

Why it Matters

See our latest brand safety resources.

Fighting Ad Fraud in Mobile In-App Advertising: A Criteo & Pixalate Q&A


Building a Healthy Open Internet by Managing Traffic Quality


Criteo Integrates with Oracle Data Cloud to Strengthen Brand Safety Capabilities for Marketers

Press Release

Tag Certifications Soar by 87% Over Last Year, as Tag Programs Become Global Supply Chain Standards

Press Release

Quality is our beacon

We strive to maintain a trusted advertising ecosystem aligned with the marketing goals and the brand requirements of our buyers and sellers alike.

Inventory Quality

Strict quality standards are rigorously enforced to protect brands and campaigns’ performance.

Brand Suitability

Granular controls help ensure ads show only on content and inventory aligned with your brand identity and standards.

Traffic Quality

Advanced detection and prevention systems help you reach real human users with a genuine interest in your brand and products.

Ad Safety

Comprehensive Ad Guidelines and proprietary machine learning ensure that ads displayed are aligned with publisher standards.

Ad Quality

Best-in-class technology ensures our banners appear as designed and function optimally in every environment.

Get the Specs.

Learn more about the technology, certifications and partners that help us uphold the highest quality and safety standards.