TRUST CENTER

Have confidence in every connection

Discover how we build trust through integrity and the highest standards in ethics, privacy, security, and safety.

An advertising ecosystem built on trust

We’re dedicated to protecting users, partners, and data and to making digital advertising transparent and accountable for everyone.

Advertising Trust & Safety

We ensure a trusted and safe advertising ecosystem through our rigorous protections for brands, consumers and media owners; advanced AI; and strong global partnerships. We continually invest to protect our clients’ interests and foster safe, meaningful engagement at scale.

Privacy

We believe that prioritizing privacy benefits our clients, partners, and the users they serve. In addition to complying with applicable laws and regulations in the countries where we operate, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), we adopt industry standards and best practices to protect user privacy.

Security

We use industry-leading technologies and processes to protect users’ data from unauthorized access, loss, or misuse. Our security team is constantly monitoring and enhancing our security measures to stay ahead of emerging threats, ensuring that client, partner, and user data remains safe, and our systems remain resilient.

Business integrity

Integrity guides how we do business every day. We pledge to conduct our operations ethically, transparently, and in compliance with all applicable laws and regulations. By acting with honesty and accountability, we aim to strengthen the trust our clients, partners, and employees place in us.

Product Ethics Committee

Our Product Ethics Committee (PEC) ensures that our AI-driven advertising products are developed and operated with fairness, transparency, and accountability. Composed of experts from Product, R&D, Legal, and Commercial teams, the PEC helps uphold Criteo’s ethical standards throughout product design and innovation.

Additional Resources

Explore more

Access our governance documents, learn about our certifications, and more below.

Updates

TAG certifications

Criteo expands its TAG certifications, ensuring safer digital advertising

Resource

Criteo Advertising Guidelines

To ensure a trustworthy advertising ecosystem, Criteo requires all its advertising partners to uphold high ethical standards.

Learn more

Governance

Governance and Code of Conduct

The policies and guidelines that our Board and our company follow.

Download

FAQs

Got questions? We've got answers.

How does Criteo ensure data privacy?

Criteo uses privacy-by-design principles, pseudonymization of data, and provides consumers with control over their data through opt-out options and transparency measures.

What are Criteo’s key privacy practices?

Criteo does not collect personally identifiable information (PII), uses hashed identifiers, honors user opt-outs, and complies with data protection regulations such as GDPR and CCPA.

Is Criteo compliant with global data protection laws?

Yes, Criteo complies with regulations like GDPR (EU), CCPA (California), and other regional data privacy laws, and works closely with regulators and legal teams to remain up-to-date.

What options do users have to control their data with Criteo?

Users can opt out of Criteo advertising, access privacy settings, and learn how their data is used via clear consumer rights portals.

How does Criteo support transparency?

Criteo provides clear documentation, consumer resources, and direct contact points to ensure users and partners understand its data practices.