Beauty

Ad campaigns that are a thing of beauty

Acquire, convert, and reengage beauty lovers with Criteo’s full-funnel advertising solutions. Whether they’re discovering new brands in a beauty haul video or visiting a retailer to restock their favorites, Criteo can help you shine bright.

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Inside the modern beauty buying ritual

A few insights from our latest Health & Beauty Pulse 2026 report:
Beauty routines are open to change.
Beauty shoppers browse an average of 19 makeup products before purchasing.
Research builds confidence.
46% of shoppers rely on reviews and ratings before making a purchase.
AI is becoming a beauty advisor.
38% of shoppers already use AI assistants while shopping for beauty products.
Top tips for beauty companies
1. Earn a place in shoppers' routines.
Beauty shoppers are open to discovering new brands. Cross-channel, full-funnel campaigns help keep your brand visible from discovery through purchase.
2. Help shoppers buy with confidence.
Shoppers are researching more before they buy. Dynamic creative, personalized recommendations, and AI-powered optimization help deliver the right products at the right moment.
3. Expand your reach across retailers.
Beauty shoppers compare products across multiple retailers before making a purchase. Multi-retailer campaigns help you reach more shoppers and stay part of the consideration set.

Discover the beauty of today’s shoppers

Download Criteo’s Health & Beauty Pulse 2026 for the latest global shopper insights and marketing opportunities, backed by commerce data from hundreds of brands and retailers alongside insights from more than 4,500 consumers.

OUR PLATFORM

Solutions to capture shoppers from swipe to swoon

Commerce Audiences Commerce Audiences
Personalization Personalization
Full-funnel beauty advertising Full-funnel beauty advertising

Find beauty shoppers who’ll be receptive to you

Use AI and real-time commerce signals to reach hyper-relevant beauty audiences with the right message at the right time.

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Over 100 segments

Connect with skincare lovers, deal hunters, and other niches based on actual browsing and buying patterns.

Use AI to discover new customers

Scale awareness, acquisition, or both with prospecting and lookalike audiences built from thousands of Health & Beauty intent signals.

Build your ideal audience

Easily combine beauty interests and behaviors to create the perfect segment for your campaign with Audience Builder.

Top beauty brands looking good with Criteo

Discover why 17,000+ global clients trust Criteo as their preferred partner.

FAQ’s

Got questions? We've got answers.

What type of advertising is most suitable for a beauty company?

Beauty brands shine with a mix of digital advertising, including traditional TV and connected TV, as well as retail media and social campaigns. Why? Because shoppers discover products in so many places—from retailer sites to their favorite influencer’s feed. The key is being present where inspiration strikes and making it easy to buy right then and there.

What is beauty advertising?

Beauty advertising promotes cosmetics, skincare, haircare, and fragrance products across digital and physical channels. It’s about sparking desire, showing real results, and helping shoppers imagine how your brand fits into their daily routine—or their next glow-up.

Why is advertising important in beauty and skincare?

In a category packed with choice, advertising builds trust, tells your brand story, and drives trial. Whether you’re launching a serum or scaling a cult-favorite lipstick, smart ads help you stay top of mind and in the cart.

Ready for beauty campaigns powered by commerce intelligence?

Learn more about our commerce media solutions.