The performance you trust, now on the biggest screen

CTV advertising is video advertising shown on internet-connected TVs, through streaming apps, smart TVs and streaming devices. Unlike traditional linear TV, CTV can be bought programmatically and targeted to specific households. That makes it possible to reach the right audience on the biggest screen in the home and measure what happens after an ad runs. Streaming now accounts for almost half of all TV viewing, so CTV lets advertisers follow viewers to where they actually watch.

Performance CTV extends Criteo’s performance advertising to connected TV. It uses the same commerce data that powers Criteo campaigns on the open web and social to find relevant shoppers on streaming TV. CTV exposure can then be followed with sequential retargeting across other channels, and results are reported in terms of site visits, conversions, sales and return on ad spend. The goal is to make CTV an accountable part of your performance plan, not a separate channel judged only on reach.

Many CTV options target viewers by demographics or by what they watch. Criteo targets by what people shop for and buy, using commerce signals from more than 740 million users. Criteo can also connect CTV to the rest of your media plan, retargeting viewers across the open web and social and measuring CTV’s contribution alongside your other channels. Because many advertisers already use the Criteo OneTag, CTV results can be linked to on-site activity without a new integration.

Criteo measures CTV against business outcomes, not just impressions and completion rates. Full-funnel and Path to Purchase reporting show how CTV exposure leads to site visits, conversions, sales and return on ad spend, where measurement is available. Campaign analytics break performance down by publisher, device, genre and other variables, so you can see what is working. Third-party measurement partners can also be supported, so results can be checked against your own source of truth.

No. If you already have video, a 16:9 HD MP4 file or a VAST tag is enough to launch. If you don’t have CTV creative, eligible advertisers can work with Criteo’s creative partner to turn existing brand assets into a CTV-ready ad, with a first draft typically delivered in under five days. This means you can test CTV without investing in a full TV production first.

Yes. Criteo can package its commerce audiences with curated CTV supply as a Deal ID that you activate in the demand-side platform you already use, such as The Trade Desk, DV360 or Amazon DSP. You keep control of bidding, budget, pacing and optimization, while Criteo provides the audience and supply layer. Alternatively, Criteo’s team can run CTV for you alongside your existing Criteo campaigns, using the same commerce data.

Criteo CTV campaigns run on premium streaming inventory, including free ad-supported streaming TV (FAST) channels and streaming apps on connected TVs. Criteo accesses this supply through direct integrations with TV publishers and through the major supply-side platforms, including Magnite, Index Exchange and PubMatic. Supply can be filtered by publisher, app, format, geography and device to keep your ads in the environments that matter to your brand.

CTV with Criteo is designed to be accessible to performance advertisers, not only to brands with large TV budgets. In the US, campaigns can start from a minimum of $50 per day. Your Criteo team can help you size a test that is large enough to read results against your KPI, and scale from there as CTV proves its value alongside your other channels.