Dynamic Creative Optimization+

True ad personalization.

Criteo’s Dynamic Creative Optimization+ (DCO+) is our unique technology that generates real-time ads personalized for every individual.

The benefits of DCO+

AI-powered optimization serves each shopper the most engaging ad to meet your marketing objective. Every single time.

Scale your ad production

Reduce time to market with responsive formats that use your brand assets to build data-powered ads that are scaled to make sure they’re seen.

Drive higher engagement

Create the right ad for each individual with design elements and products that are chosen in real-time, based on 120+ shopper intent signals. DCO+ can improve shopper click-through rate engagement by up to 31%.

Reach more shoppers with relevant ads

Freedom from size and layout restrictions allows personalized designs to be optimized for any device and display inventory at just the right time – bringing you maximum shopper reach and results.

DCO+ in action

Want to see what DCO+ can do? View real ads from Criteo clients like you. See more in our Ad Gallery.


Personalize products for each user based on their interests to drive 80% higher click-through rates and 150% higher conversion rates compared to image ad campaigns.


Add visual interest with video or images to tell a story alongside your best sellers, new arrivals or selected products.


Create attractive ads with just a few brand assets. Ideal for brands offering a service or a small range of products, adaptive ads reach 18% more domains, bring 14% higher click through rates, and 30% higher return on ad spend compared to image ad campaigns.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.