Contact Sales
Open mobile menu
en
My Account Contact Sales
My Account Contact Sales

Commerce Media Platform

Commerce media for the open internet

Bring richer experiences to consumers in all the places they shop with the world’s largest open commerce dataset.

What is Commerce Media?

Advertise and monetize more effectively.

Commerce media uses large-scale purchase and intent data and commerce-focused AI to improve advertising returns on the open internet for marketers and media owners.

  • Marketers can engage in-market audiences at every stage with the best ad for each moment
  • Media owners can earn more revenue by enriching and activating their first-party data and inventory
  • Consumers can enjoy more relevant experiences

Making commerce media work for everyone

Criteo’s Commerce Media Platform offers different solutions to meet the unique needs of marketers and media owners. From enterprise brands to long-tail retailers, our platform helps everyone win with commerce media.

Demand side

Commerce Max

Our Commerce Media Demand Side Platform for enterprise brands, retailers, and agencies to plan and buy commerce media everywhere.
⟶

Commerce Growth

Our solution for continuous customer acquisition and retention for performance marketers and agencies.
⟶

Supply side

Commerce Grid

Our next generation Supply Side Platform for media owners, agencies and retailers.
⟶

Commerce Yield

Our Monetization Platform for enterprise retailers and marketplaces.
⟶

Retail 2025: 10 Trends Shaping the Retail Media Market

Plus, the three tailwinds accelerating market growth
Why it Matters

The time to prepare for the addressable future is now.

With ecommerce on the rise and big ad industry changes on the horizon, marketers need help building, scaling, and activating first-party audiences and media owners need more ways to add value to their inventory and create addressability.

Be ready with commerce media.

Commerce media is a future-proof way to take advantage of the commerce that’s happening on the open internet. It gives everyone the data, AI, and tools they need to:

  • Build first-party addressable audiences at scale
  • Better understand behavior and personalize experiences
  • Measure and optimize outcomes at every stage of the purchase journey

What is Commerce Media?

The ad industry is buzzing about commerce media. But what is it, exactly? Get the definition and why it's trending here.
⟶

What is Commerce Data?

Commerce media doesn't work without commerce data. Learn what it is and how you can use it to drive better outcomes.
⟶

The Commerce Media Ecosystem, Explained

Learn about the interconnected players who make up the commerce media ecosystem and what they need to succeed.
⟶

What is the First-Party Media Network?

Find out how marketers and media owners can connect, enhance, and activate their first-party data with Criteo's First-Party Media Network.
⟶
How it Works

The Commerce Media Platform

Turn the world’s largest open commerce dataset into high performing addressable advertising on the open internet.

United supply and demand

Benefit from more data and transparency and lower costs with a unified platform for both marketers and media owners.

  • Reduce data loss, fees, and tech taxes
  • Increase addressability
  • Drive more ROI and revenue

First-Party Media Network

Amplify addressability by connecting your first-party data with our network of high-quality first-party data.

  • Link identity across participants to scale audiences
  • Access commerce data to improve personalization
  • Keep your customers’ data safe and privacy compliant

Unique intent-based audiences

Target or curate highly effective audiences from a massive global commerce dataset and your own first-party data.

  • Focus on consumers who are actively in-market
  • Drive first-time and repeat purchases
  • Attract advertisers with new audiences

All-in-one solution

Plan, buy, personalize, measure, and monetize—all in one platform.

  • Choose from a variety of audiences, ad formats, and media buying options
  • Measure and optimize campaigns across the funnel
  • Maintain full data and inventory control

Better consumer experiences—and more growth for you—start here

Reach and monetize audiences that are shopping online more than ever. Unlock a massive set of first-party commerce data and AI to enhance consumer experiences, and earn more revenue with the Commerce Media Platform.

The stories that keep us going (and growing)

See how others have realized their goals by partnering with Criteo.

German retailer Ambiendo accelerates performance with Criteo
54.5%
Increase in Criteo-related sales year over year (YoY)
German retailer Ambiendo accelerates performance with Criteo
54.5%
Increase in Criteo-related sales year over year (YoY)
9.1%
Higher average basket value for users who saw a banner than users who didn’t
25%
of purchases occurred 2-5 days after the user first clicked on a banner
How VINO75’s digital marketing helps customers channel their inner sommelier
2.1x
Increase in conversion rate (CVR) year over year
How VINO75’s digital marketing helps customers channel their inner sommelier
Food and Drinks
2.1x
Increase in conversion rate (CVR) year over year
41%
Decrease in cost per order (CPO) year over year
41%
Increase in reach year over year
Anacapri boosts revenue and ROI with Automated Bidding
+29%
Revenue generated month over month
Anacapri boosts revenue and ROI with Automated Bidding
Apparel and Fashion
+29%
Revenue generated month over month
+24%
ROI month over month
L’Oréal’s integrated onsite and offsite retail media triumph drives 92% uplift in revenue per user for YSL Beauty
+27%
Onsite CTR uplift
L’Oréal’s integrated onsite and offsite retail media triumph drives 92% uplift in revenue per user for YSL Beauty
Beauty & Wellness
+27%
Onsite CTR uplift
+92%
Revenue per user uplift
+14%
Conversion Rate
The Ad Council uses CTV to increase awareness around mental health during the pandemic
84%
Video completion rate (VCR)
The Ad Council uses CTV to increase awareness around mental health during the pandemic
Other
84%
Video completion rate (VCR)
0.48%
Click-through rate (CTR)
77%
In target with Nielsen Digital Ad Ratings (DAR)
How ecommerce site Bukalapak doubled its app average order value
+98%
Average order value (AOV) per buyer
How ecommerce site Bukalapak doubled its app average order value
Consumer Goods
+98%
Average order value (AOV) per buyer
+115%
AOV per transaction
+17%
Return on ad spend (ROAS)
WetterOnline doubles app revenue with Criteo Direct Bidder
2x
Revenue from Criteo
WetterOnline doubles app revenue with Criteo Direct Bidder
Other
2x
Revenue from Criteo
BurdaForward implements Criteo Direct Bidder for AMP and sees 40% increase in revenue from Criteo
40%
Increase in revenue from Criteo’s Ad Buys
BurdaForward implements Criteo Direct Bidder for AMP and sees 40% increase in revenue from Criteo
Other
40%
Increase in revenue from Criteo’s Ad Buys
SPIEGEL MEDIA implemented Criteo Direct Bidder to directly connect with Criteo’s unique demand, and saw a 41% increase in yield
41%
Increase in spend YoY
SPIEGEL MEDIA implemented Criteo Direct Bidder to directly connect with Criteo’s unique demand, and saw a 41% increase in yield
41%
Increase in spend YoY
72%
Increase in average CPM YoY
18%
Decrease in delivered impressions YoY, reducing ad clutter
Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with online advertising
Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with online advertising
Other
intarget drives client success with Criteo Partners
intarget drives client success with Criteo Partners
Other
How digital advertising agency PlayD drives sales while laying foundation for long-term growth
69%
of advertisers using Criteo through PlayD are running full-funnel campaigns
How digital advertising agency PlayD drives sales while laying foundation for long-term growth
Other
69%
of advertisers using Criteo through PlayD are running full-funnel campaigns
35
New verticals launching campaigns with Criteo and PlayD
How Rowenta stands out to shoppers with Retail Media by Criteo
78%
Additional sales attributed to Retail Media campaign
How Rowenta stands out to shoppers with Retail Media by Criteo
Consumer Goods
78%
Additional sales attributed to Retail Media campaign
1459%
Return on ad spend (ROAS)
+93%
Increase in conversion rate (CVR)
How SportScheck is innovating a new future for sporting goods
14
Brands live with Retail Media
How SportScheck is innovating a new future for sporting goods
Sports & Outdoor
14
Brands live with Retail Media
600%- 1,000%
ROAS, depending on campaign
How myToys generates new revenue streams with Criteo’s Retail Media solution
4x
Higher click rates on Sponsored Products
How myToys generates new revenue streams with Criteo’s Retail Media solution
Consumer Goods
4x
Higher click rates on Sponsored Products