Commerce Media Platform

Commerce media for the open internet.

Bring richer experiences to consumers in all the places they shop with the world’s largest open commerce dataset.

What is Commerce Media?

Advertise and monetize more effectively.

Commerce media uses large-scale purchase and intent data and commerce-focused AI to improve advertising returns on the open internet for marketers and media owners.

  • Marketers can engage in-market audiences at every stage with the best ad for each moment
  • Media owners can earn more revenue by enriching and activating their first-party data and inventory
  • Consumers can enjoy more relevant experiences

Making commerce media work for everyone

Criteo’s Commerce Media Platform offers different solutions to meet the unique needs of marketers and media owners. From enterprise brands to long-tail retailers, our platform helps everyone win with commerce media.

Demand side

Commerce Max

Our Commerce Media Demand Side Platform for enterprise brands, retailers, and agencies to plan and buy commerce media everywhere.

Commerce Growth

Our solution for continuous customer acquisition and retention for performance marketers and agencies.

Supply side

Commerce Grid

Our next generation Supply Side Platform for media owners, agencies and retailers.

Commerce Yield

Our Monetization Platform for enterprise retailers and marketplaces.

The ROAS Trap

The quantifiable and intangible benefits of retail media beyond ROAS.

The Great Defrag: How commerce media will unite advertising in 2024

Global insights from brands, agencies, retailers, and publishers.

Purpose-Built Solutions for Commerce Outcomes

How the four solutions in our Commerce Media Platform will address the specific needs of both our demand and supply clients.
Why it Matters

The time to prepare for the addressable future is now.

With ecommerce on the rise and big ad industry changes on the horizon, marketers need help building, scaling, and activating first-party audiences and media owners need more ways to add value to their inventory and create addressability.

Be ready with commerce media.

Commerce media is a future-proof way to take advantage of the commerce that’s happening on the open internet. It gives everyone the data, AI, and tools they need to:

  • Build first-party addressable audiences at scale
  • Better understand behavior and personalize experiences
  • Measure and optimize outcomes at every stage of the purchase journey

What is Commerce Media?

The ad industry is buzzing about commerce media. But what is it, exactly? Get the definition and why it's trending here.

What is Commerce Data?

Commerce media doesn't work without commerce data. Learn what it is and how you can use it to drive better outcomes.

The Commerce Media Ecosystem, Explained

Learn about the interconnected players who make up the commerce media ecosystem and what they need to succeed.

What is the First-Party Media Network?

Find out how marketers and media owners can connect, enhance, and activate their first-party data with Criteo's First-Party Media Network.
How it Works

The Commerce Media Platform

Turn the world’s largest open commerce dataset into high performing addressable advertising on the open internet.

United supply and demand

Benefit from more data and transparency and lower costs with a unified platform for both marketers and media owners.

  • Reduce data loss, fees, and tech taxes
  • Increase addressability
  • Drive more ROI and revenue

First-Party Media Network

Amplify addressability by connecting your first-party data with our network of high-quality first-party data.

  • Link identity across participants to scale audiences
  • Access commerce data to improve personalization
  • Keep your customers’ data safe and privacy compliant

Unique intent-based audiences

Target or curate highly effective audiences from a massive global commerce dataset and your own first-party data.

  • Focus on consumers who are actively in-market
  • Drive first-time and repeat purchases
  • Attract advertisers with new audiences

All-in-one solution

Plan, buy, personalize, measure, and monetize—all in one platform.

  • Choose from a variety of audiences, ad formats, and media buying options
  • Measure and optimize campaigns across the funnel
  • Maintain full data and inventory control

Better consumer experiences—and more growth for you—start here

Reach and monetize audiences that are shopping online more than ever. Unlock a massive set of first-party commerce data and AI to enhance consumer experiences, and earn more revenue with the Commerce Media Platform.

The stories that keep us going (and growing)

See how others have realized their goals by partnering with Criteo.


German retailer Ambiendo accelerates performance with Criteo

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How VINO75’s digital marketing helps customers channel their inner sommelier

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How supported home buyers and sellers during the Coronavirus outbreak

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Flo Retailing

How Flo Retailing drove traffic and sales for 8.5x ROAS

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Graham & Brown

How Graham & Brown shortens the consumer journey with Criteo and SingleView

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La Maison Convertible

How La Maison Convertible reached new niche customers using Criteo’s shopping data

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How maximizes profitability with automated bidding

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Mr. Blue

Webtoon platform Mr. Blue engages new and existing users across the entire customer journey

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Pau a Pique

Pau a Pique drives traffic and sales for a double-digit ROI

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How Wiber Rent a Car drives reservations with automated bidding

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Würth Italia

How Würth Italia assembled their growing digital presence

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How fashion retailer 6thStreet drives high ROI app installs on Black Friday

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Ad Council

The Ad Council uses CTV to increase awareness around mental health during the pandemic

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How ecommerce site Bukalapak doubled its app average order value

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Corsair International

Corsair International lands new clients with upper and lower funnel focus

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Cyrillus drives 3.3M€+ revenue in omnichannel sales in 3 months with Advalo and Criteo

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Fnac Darty

Fnac Darty drives 400K new site visitors with Criteo Commerce Audiences

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Online marketplace drives new customers to their site

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Gradeup engages aspiring test takers across their user journey

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Immobiliare expands its app reach and optimizes the cross-channel journey

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KALYAEV reaches new audiences with Criteo’s web traffic solution

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Lamps Plus

Lamps Plus finds new customers and increases sales with OTT and CTV advertising

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Korean telecom company LG U+ uses interest-based targeting to boost engagement

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Leading French video game retailer, Micromania, increases online ROAS targeting store customers

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How California lifestyle brand O’Neill drives revenue and efficiency at scale

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How SEAT uses Criteo to find new prospects and convert them to leads through the funnel

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Sephora Germany grows new website traffic with a Similar Audiences campaign

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Tmon drives app installs and sales with Criteo’s full-funnel app solutions

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WetterOnline doubles app revenue with Criteo Direct Bidder

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BurdaForward implements Criteo Direct Bidder for AMP and sees 40% increase in revenue from Criteo

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SPIEGEL MEDIA implemented Criteo Direct Bidder to directly connect with Criteo’s unique demand, and saw a 41% increase in yield

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Fluid Commerce

Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with online advertising

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How digital advertising agency PlayD drives sales while laying foundation for long-term growth

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How digital agency Queryo stays competitive with the Criteo Partners Program

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How ROCKET DIGITAL and Criteo built a strong and efficient digital strategy for Conforama

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How digital marketing agency drives ROAS for clients with digital advertising

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Criteo Partner Agency, Webranking, drives full-funnel results for clients

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How Rowenta stands out to shoppers with Retail Media by Criteo

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How SportScheck is innovating a new future for sporting goods

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How myToys generates new revenue streams with Criteo’s Retail Media solution

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Valmano drives 15% more sales from previously unknown shoppers with Criteo Customer Acquisition

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Anheuser-Busch InBev

Anheuser-Busch sees 650% ROAS with Criteo Sponsored Products

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Bicycle retailer Dynacraft rides home up to 1,000% ROAS during the holidays with Criteo Sponsored Products

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