Welcome! This is where you can learn about Criteo, the technologies and services we offer to our partners, and our data collection and privacy policies.
Criteo helps brands, e-commerce sites and other advertisers (“Advertisers”) promote their products and services. We do that by enabling Advertisers to tailor their campaigns and/or offers to audiences that they want to reach with content that they wish to promote, which in turns means that you may receive advertising that may be of interest to you on the websites, mobile applications and other platforms of our partners (the “Publishers” or “Partners”).
Criteo does not use any data that allows us to identify you directly, such as your first and last name, postal address, email address in plain text, etc.
When you browse an Advertiser’s website or mobile application that uses our technologies, that technology allows us to collect a limited amount of data relating to your browsing, such as the products you have viewed, put in your shopping cart and purchased. Find out more about the type of data collected by Criteo. This navigation data is linked to a unique identifier, namely an identification cookie or any other similar technology (such as mobile advertising identifiers and non-cookie technologies) depending on your navigation environment.
When you browse a Publisher’s website or mobile application that also uses our technologies, the Publisher notifies us, either directly or through an advertiser exchange, that an advertising space is available to offer you personalized advertising. The Criteo technology, working with our Advertisers, then may decide to purchase that advertising space.
The advertising you see from our partners when using our technology is based on our recommendation algorithms.
Here is one way our technology allows us to provide you with ads that may be of interest to you:
When users visit an Advertiser website using our technologies, data relating to their browsing events are collected.
Example of data collected by Criteo:
Our technologies compare these data with the aggregated data available on the Advertiser’s website.
Example of aggregated data available:
When users browse a Publisher website, we are informed of the availability of advertising spaces.
Example of data collected by Criteo:
Then our algorithms determine the relevance for buying the advertising space and displaying a personalized ad on it.
Example of decision that would be taken by Criteo: Buy the advertising space available on www.example-publisher.com and display an ad featuring the following products:
Please note that the use of our technologies on our partners’ websites and mobile applications is governed by their privacy policies, which can be accessed directly from their websites and/or mobile applications. We require them to provide you with complete and appropriate information and, to the extent required by law, to obtain your consent before any of your personal information is available to us.
Our technologies are able to work in a similar fashion:
In order to provide you with ads that are better tailored to your interests, we may receive and process audience and segments information derived from the data you accepted to share with trusted third party partners. These partners may send us information regarding your shopping habits (e.g. interested in clothing, furniture or electronics), the points of interest that are near you based on non-precise geolocation information (e.g. stores that are geographically close to you) or the products you have been purchasing in a brick and mortar store of the advertisers that are using our services to manage their online marketing campaigns. In such case, Criteo will only process geolocation information and identifiers (such as cookie IDs and Mobile Advertising IDs) that do not allow us to know who you are.
We believe that the personalization of ads is beneficial to you and the Internet ecosystem in that it contributes to the promotion of a free and open Internet by allowing Publishers to monetize the content they create, while allowing you to benefit from ads that may be more interesting to you than non-personalized ads that would be displayed to you.
We have developed our services and technologies taking great care to respect your privacy.
We undertake never to use any data that allows us to identify you directly, such as your first and last name, postal address, email address in plain text, etc. Without ever being able to identify you personally, our technologies are able to recognize your devices and/or browsers on the basis of an identifier consisting of a series of characters (identifier contained in a cookie or other). However, these data are qualified as personal data by European regulations and personal information by Californian law. As such, they are the subject of our greatest vigilance in terms of security and respect for your privacy.
Our product teams develop every feature with privacy in mind; it’s the cornerstone of Privacy by Design, Criteo’s long-standing practice and commitment to ensuring industry-leading privacy, security and safety for consumers and marketers.
Key elements include:
Our ads do not require:
Criteo has been involved from an early stage in initiatives to promote greater transparency and user control over personalized advertising.
Criteo complies with the Digital Advertising Alliance’s (DAA) self-regulatory principles for online behavioural advertising and is integrated on the DAA’s “YourAdChoices” unsubscription platform, which gives you the opportunity to express your online advertising choices to all its participants, including your desire to disable their services.
Criteo complies with the self-regulatory principles of the European Digital Advertising Alliance (EDAA). The Criteo Dynamic Retargeting service has been independently certified by the EDAA for data protection.
Criteo respects the self-regulatory principles of the Digital Advertising Alliance of Canada (DAAC)and is present on the DAAC’s unsubscribe platform “YourOnlineChoices”, which offers you the opportunity to express your choices regarding online advertising to all its stakeholders, and in particular your desire to disable their services.
Criteo adheres to the codes of conduct of the Network Advertising Initiative (NAI) and is integrated with the NAI unsubscription platform, which offers you the opportunity to express your choices regarding online advertising to all the players involved, and in particular your desire to disable their services.
Criteo respects the IAB Europe principles on online behavioural advertising and is integrated with the IAB Europe unsubscription platform “YourOnlineChoices”, which offers you the opportunity to express your choices about online advertising to all its stakeholders, including your desire to disable their services.
We contractually require that the Advertisers and Publishers with whom we work to comply with the Criteo Advertising Guidelines and Supply Partner Guidelines, as well as with the various regulations applicable to the protection of personal data, and in particular the GDPR.
By using the Criteo Services, they undertake, where the applicable regulations require it:
In order to help our partners meet their legal and contractual obligations, we regularly share industry best practices with them.
Last updated : 11/03/2022