NEW YORK, April 25, 2018 - Criteo (Nasdaq: CRTO), the leading commerce marketing technology company, today announced that founder and chairman JB Rudelle will return to the role of Chief Executive Officer at Criteo’s Paris headquarters with immediate effect. Current Chief Executive Officer Eric Eichmann will become an advisor to the CEO and transition out of the Board of Directors effective today.
NEW YORK—April 25, 2018–Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today announced its recently introduced Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.
John Roswech, Criteo's EVP, Brand Solutions, shares how consumer electronics retailers can strategically drive seasonal sales by taking advantage of cross-purchase and impulse shopping opportunities.
MarTech Series explores the benefits retargeting brings for B2B and B2C marketers, highlighting Criteo data that shows retargeted customers are 70% more likely to complete a purchase.
Jess Breslav, Criteo's Managing Director, Mid-Market, Americas, outlines customer acquisition strategies for small and mid-size retailers, highlighting data collaboration and tools for the reactivation of inactive customers.
Entrepreneur points to Criteo retargeting solutions as one of the top five essential investments that first-time and start-up marketers should make to effectively reach new customers.
eMarketer shares findings from Criteo's Q4 Global Commerce Review, revealing that omnichannel shoppers worldwide represent just seven percent of all consumers, but are responsible for 27 percent of all sales.
Native mobile apps are increasingly driving retail sales. According to Criteo's Q4 Global Commerce Review, 44 percent of total transactions happen in an app, followed by desktop with 33 percent.
Retailers are investing more and more efforts in pushing people to download their apps. According to Criteo's Q4 Global Commerce Review, in-app shoppers convert 21 percent of the time compared to just six percent for mobile-web shoppers.
Marketers are turning to machines to deliver highly relevant emails based on their clients’ latest purchases, abandoned shopping carts and recent page, according to IDC's white paper sponsored by Criteo.
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