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How Megan Clarken Plans to Get Criteo out of the Ad Retargeting ‘Box’

Digiday reports on Megan Clarken’s plan to broaden the range of services that Criteo offers advertisers and reduce its reliance on its traditional retargeting product. She wants to expand Criteo’s efforts in areas such as retail media, cross-platform ad targeting and measurement through organic development, partnerships or through acquisitions.

Press Releases

Criteo Reports Results For the Fourth Quarter and Fiscal Year 2019

NEW YORK - February 11, 2020 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2019.

In The News

Chrome Is Killing Cookies – but Samesite Still Needs to Be Updated

Criteo’s Cédric Vandervynckt, GM and EVP of web is quoted providing advice to ad tech players, stating that as the SameSite update is around the corner, it’s important for all ad tech firms as well as partners in the supply chain to conduct a review of the cookies they directly read and write themselves.

In The News

Cookiepocalypse: What the Death of the Third-Party Cookie Means for Retailers

Criteo’s retail media solution was highlighted in a Modern Retail piece, explaining how the solution was designed to be immune to third-party cookie restrictions.

In The News

Criteo’s Jaysen Gillespie Highlights How Alcohol Consumption is Changing

Trend Hunter features Jaysen Gillespie, VP, Head of Analytics and Data Science in piece surrounding the changes seen in alcohol consumption in relation to Gen-Z and Millennial buyers, explaining the focus they place on saving money and prioritizing their health. The piece also discusses Gillespie’s predictions for where the industry is heading in the next five to ten years.

In The News

Retailer Media Networks Are Coming, but Where Are They Coming From?

Criteo has been in retail media since 2016, when it acquired performance marketing tech company HookLogic, which had an ad exchange that connected ecommerce sites with consumer brands. Criteo now boasts more than $800 billion in commerce transactions, which the spokesperson noted is triple Amazon’s 2018 ad revenue.

In The News

Walmart is Rolling Out a Self-Serve Ad Platform to Compete Directly with Amazon for Big Advertisers

Walmart is formally rolling out a self-serve platform and API that allows advertisers to buy search ads through third-party ad tech companies. Criteo is mentioned as the ad tech firm that currently handles ad sales for Walmart's display units.

In The News

How SMBs Can Ensure Their Share of the Holiday Season Pie

Forbes features a contributed piece from Jess Breslav, Executive Managing Director, Americas at Criteo, on the ways small retailers can capitalize on their offerings this holiday season, highlighting harnessing customer experience, vocalizing brand values, and embracing individuality.

In The News

Toys ‘r’ Us Opens 2 ‘Highly Experiential’ Small-Format Stores

Criteo’s Toys ‘R’ Us shopper survey is included in a piece on how Toys 'R' Us opens 2 'highly experiential' small-format stores. The piece references Criteo’s data, concluding that retailers are focusing customer experience.

In The News

First-Price Auctions: A Key Piece of The Transparency Puzzle

MarTech Advisor includes commentary from Marc Grabowski, EVP, Global Supply on Google’s move from traditional second-price auctions to a first-price auction and how it affects the greater ecosystem as a whole.