New York, NY – January 20, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the appointment of four key hires to accelerate business growth: Jon Kaiser as Global Vice President, Agency Business Development and Partnerships, Rory Mitchell as Executive Managing Director, Americas, Joe Stevens as Chief Information Security Officer and Ingmar Zach as Senior Vice President, Product. The new talent underscores Criteo’s commitment to its transformational plans in turning the company’s assets into the world’s leading Commerce Media Platform, a media activation platform for brands, agencies and retailers to optimize their sales and digital advertising returns.
New York, NY – December 7, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform.
RETHINK Retail published a bylined piece by Reggie Farina, Vice President of Mid-Market Client at Criteo and Angela Hsu, the Senior Vice President of Marketing and E-commerce for Lamps Plus on how home improvement brands are adjusting their strategies ahead of the holidays to engage with prospective and existing customers based on new learned behaviors from the pandemic.
The Drum references conclusions drawn from Retail Rebound—a panel sponsored by Criteo—at The Drum’s Digital Summit noting the disruption of the COVID-19 epidemic could actually present retailers with long-term opportunities, as it has forced them to hasten their journey towards a genuine omnichannel approach and speed up the personalization of their digital channels.
Retail Dive reports on Black Friday sales, including Criteo data that notes a boost in sales by 177% against the October average.
WWD reports on the rise of e-commerce and hardline sales during the Thanksgiving weekend period, keeping many major retailers on track for mid-single-digit holiday gains. The piece includes Criteo data, noting Black Friday sales jumped 177 percent compared to October.
New York, NY – November 18, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories.
Nearly a year after Google announced it would be ending support for third-party cookies, analysts seem optimistic about a Plan B that several top public ad-tech firms are collaborating on. CNBC reported on the advertising initiative called “Unified ID 2.0”, noting Criteo as a partner involved in the initiative.
Chief Commercial Officer David Fox contributed a byline to Fast Company about Black Friday predictions, noting what retailers can expect to be different this holiday season and how to engage with deal-hungry consumers.
AdExchanger highlights Criteo’s Q3 earnings, noting our new collaboration with The Trade Desk on the Unified ID 2.0 initiative.