According to a Criteo-sponsored IDC survey, 66 percent of marketing executives are using personalization technologies to a moderate or great extent, but 23 percent affirm they used personalization “not at all” or “to a little extent.”
Medium features Criteo as a vendor that provides superior performance in the production data, highlighting Criteo findings that show that nearly 31% of online transactions involve two or more devices.
The potential of Prime Day increasingly offers opportunities for other retailers. According to Criteo data around Prime Day 2017, non-Amazon brands' and retailers' online sales grew by an average 57 percent.
Food Dive underscores the opportunities Prime Day brings for grocers, highlighting Criteo's recommendation on holding off on running discounts until the big day in order to maximize the impact.
Retail Dive examines the success of Amazon Prime in its three-year tenure, pointing to Criteo data that shows retailers who anticipate Amazon's timing on deals see an increase in sales.
Following the Criteo AI Lab launch in Paris on the 27th June 2018, Ovum's Practice Leader for Consumer Technology, Ronan de Renesse published a quick take on the annoucement.
Food Dive highlights Criteo findings around Prime Day 2017, revealing that last year’s sales event boosted brand and retail sales by an average of 57 percent.
According to Criteo data, mass merchants saw sales jump 124% on Prime Day 2017, indicating that this shopping "holiday" for Prime members also has a halo effect for other retailers.
MarTech Series features the launch of Criteo’s artificial intelligence lab, a global hub dedicated to tackling artificial intelligence advancement and changing the interaction between consumers, advertisers and publishers.