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Criteo Retail Media Announces Expansion of API Partner Program

New York, April 8, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti. By integrating with the Criteo Retail Media API, partners have a new opportunity to empower brand advertisers with more choices for how they manage and optimize their retail media campaigns with leading retailers, while expanding their advertising to reach high-intent shoppers in new cookie-less channels.

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Criteo Is Ready to Test the Single Sign-on Software for Unified ID 2.0

AdExchanger highlighted how we’re currently testing multiple variations of OpenPass, the single sign-on (SSO) solution that will serve as the consumer-facing component of Unified ID 2.0., with publishers and users.

Press Releases

Criteo Affirms Its Commitment to Diversity, Equity and Inclusion

New York, NY – March 22, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced two milestones in its commitment to diversity and inclusion, including the appointment of Rachel Scheel, former GE Healthcare Executive for Culture, Inclusion, Diversity and Engagement, as its first Senior Vice President of Global Diversity, Equity and Inclusion, and the unveiling of its Pay Parity Action Plan, in which the company commits to regular gender pay equity analysis for full pay parity across the organization. These investments underscore Criteo’s ongoing efforts to foster a diverse and inclusive workplace and drive sustainable and meaningful change across the industry.

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WHM Spotlight: Criteo’s Megan Clarken

Campaign US interviewed CEO Megan Clarken in honor of Women's History Month, offering advice to other female professionals and highlighting our commitment to reaching full pay parity.

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‘This Isn’t an Easy Topic to Understand’: Google’s Identifier Forces Ad Tech to Make Some Hard Choices

Chief Product Officer Todd Parsons spoke to Digiday about our work to build an alternative identifier to cookies.

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What Google’s Latest Cookie Announcement Means for Top Ad-tech Stocks, According to Analysts

CNBC reported on Google’s announcement that the company would not build an alternate ad identifier for tracking, and what it means for the industry. The piece highlights how Criteo will continue to invest in our First-Party Media Network, cohort and contextual-based solutions.

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Commerce Is Criteo’s Eject Button for the Third-Party Cookie Problem

AdExchanger reported on our Q4 earnings, highlighting our 17% increase in stock price and a 52-week high along with our transformation into becoming the largest independent commerce media platform in the market.

Press Releases

Criteo Reports Fourth Quarter and Fiscal Year 2020 Financial Results

NEW YORK - February 10, 2021 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2020 that exceeded the top end of its most recent quarterly guidance.

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Why Google’s Approach to Replacing the Cookie Is Drawing Antitrust Scrutiny

Arnaud Blanchard, Senior Analytics and Product Manager, spoke with Digiday about our proposal to set up an independent gatekeeper, such as a cloud service provider or SSP, to provide more control and transparency.

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Campaign US Reveals Female Frontier Honorees

CEO Megan Clarken was recognized by Campaign US' Female Frontiers list as a woman executive leading the charge in tech. The awards celebrate female leadership across advertising, marketing and communications.