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UK marketers agree Customer Lifetime Value is an important metric but three quarters are unable to effectively monitor it

London – March 15th, 2018 – Criteo (NASDAQ: CRTO), the leading commerce marketing company, today reveals that marketers across the UK are missing out on revenue and delivering an improved customer experience by not measuring the lifetime value of their customers.

In The News

Three Marketing Shifts You’ll Need To Consider To Grow Your Customer Base This Year

According to IDC's white paper sponsored by Criteo, machine learning and artificial intelligence will fuel marketing strategies in 2018, helping companies to personalize at scale and deliver a better ROI.

In The News

Implementing the Omnichannel Approach at the Digiday Retail Summit

Shopping apps generate three times the conversion rate compared to mobile web and omnichannel customers generate 27 percent of all sales, according to data from Criteo's Q4 Global Commerce Review.

In The News

Six AdTech Basics for Entry-level Marketers

Aly Nurmohamed, Criteo’s Vice President Global Publisher Partnerships, talks about how data-driven insights and programmatic advertising can help marketers personalize ads and find the content that works best.

In The News

Apps Dominate Mobile Web Sales for Retailers

Internet Retailer features findings from Criteo's Q4 Global Commerce Review on the power of apps, highlighting that app shoppers are three times more likely to make a purchase after viewing a product detail page than mobile web shoppers.

In The News

Beet.TV: The Impact Of GDPR, According To Criteo CFO Fouilland

In an interview with Beet.TV, Benoit Fouilland, Criteo’s CFO, discusses the likely effects and non-effects of GDPR, highlighting the new protections for consumers under the legislation’s stipulations.

In The News

How We Discover New Products is Changing — Thanks to Online Shopping

John Roswech, Criteo’s Executive Vice President, Brand Solutions, explains that the winding shopper journey and the convergence of ecommerce and brick-and-mortar, contributes to product discovery trends and impulse shopping.

In The News

Smartphones are the Preferred Method of Shopping on the Mobile Web

Business of Apps shares findings from Criteo's Global Commerce Review, which reveals that shoppers are increasingly turning to smartphones over tablets and desktop as the preferred method of purchasing.

In The News

66% of Online Sales Come from a Mobile App

According to Criteo's Global Commerce Review for Q4 2017, in-app sales now account for 66% of all mobile transactions for retailers with both a mobile web presence and a dedicated app.

In The News

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou, Criteo’s Global Privacy Director, explains the deeper aspects of GDPR and its impact on sensitive and non-sensitive data.

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