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“Not Every Race is About the Finish Line”

Thrive Global published a byline from Marc Grabowski, SVP of Global Supply, surrounding the business acumens he’s been able to pull from being an ultra-marathoner and how he’s applied those life lessons to his career in advertising.

Press Releases

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

New York, NY – August 27, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format on MoPub inventory, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to bring additional formats to advertisers via mobile in-app real-time bidding, such as video.

In The News

Criteo, Mopub See 90% Jump in Conversions with In-App Native Ads

Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads, per an announcement. Total conversions for Criteo advertisers on MoPub inventory jumped 90% in Q2 2019 from the prior year.

Press Releases

Criteo Reports Results For the Second Quarter 2019 and Announces a New $80 Million Share Repurchase Program

NEW YORK - July 31, 2019 - Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced financial results for the second quarter ended June 30, 2019.

In The News

Voice and Visual Search: The Next Frontier of Digital Marketing

MarTech Advisor published a byline from Suju Rajan, SVP, Head of Criteo’s AI Lab, on the power of AI in the digital marketing industry. As digital continues to evolve, marketers must find new channels to increase revenue, drive growth in commerce, and streamline the purchase journey. Suju shares how the power of artificial intelligence has brought voice and visual search optimization to the forefront of an industry ready to welcome them with open arms.

In The News

Amazon ‘Prime Day’ Sees Success in Canada

Retail Insider’s weekend newsletter references Criteo’s Canadian Prime Day data in a section titled, “Amazon ‘Prime Day’ Sees success in Canada”. The data highlights that there was an overall increase in sales of about 24% on July 15 and a 25% increase on July 16th.

In The News

Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

eMarketer interviewed Geoffroy Martin, general manager and executive vice president of retail media at Criteo, as a part of its Global Ecommerce 2019 PRO View report collection. Geoffroy gives a thorough explanation of Retail Media and our multiproduct platform solution.

In The News

Retailers Cash in on Amazon’s ‘Free Marketing’ on Prime Day

Amazon Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling the Thanksgiving holiday’s Black Friday as a driver of sales. According to Jaysen Gillespie, non-Amazon retailers should experience large increases both in traffic to their websites and in sales.

Press Releases

Criteo Takes Steps to Improve Advertiser ROI; Achieves Multiple Trustworthy Accountability Group (TAG) Certifications

NEW YORK – July 11, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced that it received the TAG Certified Against Fraud, Inventory Quality Guidelines and Certified Against Piracy Seals from the Trustworthy Accountability Group (TAG).

In The News

Essential First-Quarter Stats for Ad Tech and Platforms

Adweek included our earnings in a piece highlighting essential first-quarter stats for ad tech companies.