Electronics retailer and GroupM were first to try new demand-side platform for e-commerce advertisers.
NEW YORK, September 20, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo’s leading retail media and programmatic capabilities.
Munich – September 15, 2022 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced a retail media advertising partnership with MediaMarktSaturn, Europe’s leading consumer electronics retailer. Criteo will be the exclusive partner of choice for Sponsored Product Ads across all European markets MediaMarktSaturn operates in, allowing brands to buy exclusive on-site inventory, utilizing the retailer’s first-party data.
Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
Cyber Month will continue to steal Black Friday’s thunder. And stores and online will both be strong this holiday. Those are among the trends and insights in a forecast of the upcoming holiday season by retail media platform Criteo. This year’s holiday season faces some of the same challenges as last year’s — such as supply chin problems and labor shortages — along with a few new ones as gas prices rise and inflation in some parts of the world brings fears of a recession, noted Criteo.
INDIA - August 25, 2022 - Criteo S.A., the commerce media company, today announced the launch of Video advertising solution in India. Criteo’s Video advertising solution helps achieve measurable outcomes by superior capabilities with unique audiences, robust access and scale with 600+ premium online video publishers, full-funnel management, and full-service support.
Criteo CEO Megan Clarken took charge in 2019, just weeks before Google confirmed that it was to hammer the final nail into the coffin of third-party cookies — a move that would end ad retargeting as we know it. Historically known as the industry’s go-to retargeting tool, Criteo has since embarked upon an acquisition strategy, with the 2021 purchase of Mabaya, building on its 2016 investment in HookLogic — an ad exchange where brands can buy ads on e-commerce sites. More recently, Criteo’s purchase of IPONWEB was approved, a move some deem crucial to bolstering its footprint on Madison Avenue.
Criteo has revealed new insights into how Apple’s data lockdown affected advertising, how the company is testing post-cookie ad targeting with Google and how it is developing a stronger relationship with Meta.
Criteo said this week that it completed its previously announced acquisition of Iponweb. The final price tag was $250 million, which is $130 million less than had been projected at the end of 2021, when the deal was in its initial stages. The acquisition brings with it Iponweb’s media-trading marketplace, demand-side platform and supply-side platform, enabling Criteo to ramp up its commerce media strategy and provide easier management of first-party data.
NEW YORK - August 3, 2022 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the commerce media company, today announced the completion of its acquisition of IPONWEB and financial results for the three and six months ended June 30, 2022.
