WWD examines how Criteo has fine-tuned digital performance marketing through investment in R&D and deep learning initiatives, maximizing sales and revenue for retailers and brands. "The way that most companies advertise with Criteo is on a performance basis. If performance goes up, those people advertise more", states Jonathan Opdyke, Criteo's President, Brand Solutions.
Jonathan Opdyke, President, Brand Solutions meets with Beet.TV as part of Criteo's Vibrant Future thought leadership video series. Opdyke highlights the company's performance model, how Criteo Sponsored Products is helping brands drive sales, and introduces Criteo's new format called Brand Spotlight.
"The Vibrant Future", Criteo's thought leadership video series about the transformation of the retail industry, features Jonathan Opdyke, President, Brand Solutions, who provides insight into the acquisition and integration of HookLogic and how Criteo's Commerce Marketing Ecosystem expands capabilities beyond retargeting.
Major exchanges/SSPs are rolling out experiments with first-price header bidding auctions with visions of moving their inventory to first-price auctions. Criteo’s EVP, Global Supply, Marc Grabowski, provides insight on this new trend and points out that "the majority of auctions will move to transparent first price.”
The application of AI and machine learning to predict clicks and deliver the right online ad offers industry players a big opportunity to boost ad revenue, according to WIRED. Suju Rajan, Criteo's Head of Research, comments on the use of deep learning for advertisements and the benefits it can bring to the ad industry.
Forbes discusses the effect and impact that the new iOS update could have on digital marketing and the retargeting industry. In this new scenario, Criteo is presented as a forward-thinking company expected to come up with solutions to help large retargeters and demand-side platforms navigate this new world.
France intends to become a “startup nation” but very few French startups are valued $1 billion or more. This story examines the hurdles France-based startups endure while getting off the ground and explains why Criteo, listed on the Nasdaq stock exchange and is now worth $3.4 billion, has stayed in the country.
Retail Dive highlights main findings from Criteo's Shopper Story survey regarding offline and online consumer purchasing habits, uncovering that "75% of shoppers make purchases online after seeing the product at a retail store, while only 63% browse products online and then purchase them in-store."
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