Digiday reports on Megan Clarken’s plan to broaden the range of services that Criteo offers advertisers and reduce its reliance on its traditional retargeting product. She wants to expand Criteo’s efforts in areas such as retail media, cross-platform ad targeting and measurement through organic development, partnerships or through acquisitions.
NEW YORK - February 11, 2020 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2019.
Criteo’s Cédric Vandervynckt, GM and EVP of web is quoted providing advice to ad tech players, stating that as the SameSite update is around the corner, it’s important for all ad tech firms as well as partners in the supply chain to conduct a review of the cookies they directly read and write themselves.
Criteo’s retail media solution was highlighted in a Modern Retail piece, explaining how the solution was designed to be immune to third-party cookie restrictions.
Trend Hunter features Jaysen Gillespie, VP, Head of Analytics and Data Science in piece surrounding the changes seen in alcohol consumption in relation to Gen-Z and Millennial buyers, explaining the focus they place on saving money and prioritizing their health. The piece also discusses Gillespie’s predictions for where the industry is heading in the next five to ten years.
Criteo has been in retail media since 2016, when it acquired performance marketing tech company HookLogic, which had an ad exchange that connected ecommerce sites with consumer brands. Criteo now boasts more than $800 billion in commerce transactions, which the spokesperson noted is triple Amazon’s 2018 ad revenue.
Walmart is formally rolling out a self-serve platform and API that allows advertisers to buy search ads through third-party ad tech companies. Criteo is mentioned as the ad tech firm that currently handles ad sales for Walmart's display units.
Forbes features a contributed piece from Jess Breslav, Executive Managing Director, Americas at Criteo, on the ways small retailers can capitalize on their offerings this holiday season, highlighting harnessing customer experience, vocalizing brand values, and embracing individuality.
Criteo’s Toys ‘R’ Us shopper survey is included in a piece on how Toys 'R' Us opens 2 'highly experiential' small-format stores. The piece references Criteo’s data, concluding that retailers are focusing customer experience.
MarTech Advisor includes commentary from Marc Grabowski, EVP, Global Supply on Google’s move from traditional second-price auctions to a first-price auction and how it affects the greater ecosystem as a whole.
