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Criteo’s CEO Reveals How the Adtech Firm’s New Business Around Retail Media and Finding Shoppers Online Will Hit $1 Billion by 2025

Criteo has big aspirations for retail advertising. The French adtech firm has pivoted its ad business away from retargeting and towards retail advertising as it gets harder for marketers to use third-party cookies to target and measure ads. At an investor presentation on October 31, CEO Megan Clarken said that Criteo expects to make $1.4 billion in annual revenue ex-TAC in 2025. Criteo's new business solutions, which include retail media and an arm that helps advertisers find and target shoppers on publishers' websites, is predicted to make up $1 billion — or 75% — of revenue. The remaining 25% of revenue will come from Criteo's retargeting business, Clarken said.

Press Releases

Criteo Provides Growth Outlook at 2022 Investor Day

NEW YORK – October 31, 2022 – Criteo S.A. (NASDAQ: CRTO), the Commerce Media company, will discuss the Company’s strategy for long-term sustainable growth and share its 2025 financial outlook during its 2022 Investor Day today in New York City. A live webcast of the event will begin at 8:30 a.m. ET and will be accessible at that time on the investors section of the Company’s website at

In The News

Why Agency Relationships Are at the Heart of Criteo’s Retail Media Strategy

Courting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Getting cozy with agencies wasn’t always a priority, though. Criteo has direct relationships with more than 20,000 clients. But now that Criteo has commerce and retail media aspirations, it needs to strike agency partnerships, and Gleason’s intimate understanding of how holding companies operate is an asset.

In The News

Criteo Adds Execs to Enhance Commerce Media Platform

Global tech company Criteo hired two executives to its Americas Client Solutions team. The new personnel will build out Criteo’s Commerce Media Platform to help clients in the direct-to-consumer and performance marketing spaces. Katie Kulik has been named executive managing director, client solutions and Courtey Cochrane is managing director, enterprise. They will support Criteo's roster of clients in the U.S., Canada and LATAM.

In The News

Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season

There was a time not long ago when Christmas décor before Halloween—or even Thanksgiving—made many consumers balk. But following the upheaval of the last two years, it’s fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige.

Press Releases

Criteo Expands Americas Client Solutions Leadership Team

NEW YORK, October 13, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the addition of two key executives to its Americas Client Solutions team.

In The News

Best Buy Expands Retail Media Network to Deliver Ads Through Criteo

Electronics retailer and GroupM were first to try new demand-side platform for e-commerce advertisers.

Press Releases

Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet

NEW YORK, September 20, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo’s leading retail media and programmatic capabilities.

Press Releases

MediaMarktSaturn Partners with Criteo to Power their Retail Media Solution

Munich – September 15, 2022 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced a retail media advertising partnership with MediaMarktSaturn, Europe’s leading consumer electronics retailer. Criteo will be the exclusive partner of choice for Sponsored Product Ads across all European markets MediaMarktSaturn operates in, allowing brands to buy exclusive on-site inventory, utilizing the retailer’s first-party data.

In The News

Commerce Media Finds Direct Link From Ads to Revenue

Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.