In a new report from Technology Business Review, analysts Stuart Williams and Zach Rabel have identified a high-growth market segment they call “Shopper Engagement”, estimated to be valued at USD 38 billion by 2021.
Encompassing audience discovery all the way through to re-engagement, Shopper Engagement, if done well and continuously, leads to the “transaction” stage in what TBR calls the “Digital Customer Experience Continuum.” Shopper Engagement also includes all intervening media engagements and programmatic marketing that guide consumers toward a purchase, with key subsegments being Advertising, Agencies, Marketing Cloud and Social Media.
MarTech Series shares findings from Criteo's Q1 2018 Global Commerce Review, which reinforces the "mobile-first" consumer mindset and the importance of adopting a data-driven approach to influence buying decisions.
According to Criteo's Q1 2018 Global Commerce Review, apps account for over 70% of mobile e-commerce transactions in North America. Jonathan Opdyke, Criteo’s Chief Strategy Officer, discusses that retailers must prioritize and optimize shopping apps.
Chain Storage Age explores findings from Criteo's Q1 2018 Global Commerce Review, revealing that shoppers that browse across multiple digital environments generate the highest conversion rates and lifetime sales value.
NEW YORK—May 10, 2018—Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today released its Global Commerce Review for Q1 of 2018. The report, which analyzed browsing and purchasing data from over 5,000 retailers in more than 80 countries, indicated that today’s shoppers are making on-the-go purchases, and are active across all browsing environments.
John Roswech, Criteo's EVP, Brand Solutions, outlines commerce strategies for delivering a seamless last-minute shopping experience for Mother’s Day in the competitive omnichannel environment.
The Motley Fool examines Criteo's Q1 2018 strong earnings results, highlighting strategic customer growth and the continued adoption of its newest products as key drivers of growth.
The Wall Street Journal features Criteo's positive financial results for the first quarter of 2018, noting that the company expects its full-year revenue growth to be in the range of 3 percent to 8 percent.
Criteo's successful Q1 2018 earnings results, strong financials and optimistic outlook on GDPR and ePrivacy regulations in the European Union are covered by AdExchanger.
MediaPost points to Criteo Customer Acquisition, Shopper Graph and Sponsored Products as key contributing factors to Criteo's record financial results for the first quarter of 2018.