NEW YORK — December 13, 2018—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, released “Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf.”
NEW YORK—December 12, 2018 — Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open internet, today released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey.
Findings from Criteo's Gen Z Report reveal that 80 percent of Gen Zers enjoy shopping in stores when they have time, but 75 percent prefer to do most of their shopping online when they can.
Luxury Daily points out to data from Criteo's Q2 2018 Global Commerce Review, showing that mobile shopping transactions are surging as consumers continue to reach for their smartphones instead of desktops when browsing online.
Findings from Criteo's State of AdTech research are published by Adweek, revealing the tactics that marketers are using to acquire the audience, drive conversions and re-engage customers.
According to Ali Hanyaloglu, Senior Director of Product Marketing, many organizations are working with their marketing agencies and vendors to figure out where they can gather data to sell more and increase revenues.
The Financial Times features findings from Criteo's Toys “R” Us & Babies “R” Us Shopper Survey around the battle to take over Toys “R” Us’ customers, highlighting that the results provide reassurance for bricks-and-mortar companies.
According to Criteo's Toys “R” Us & Babies “R” Us Shopper Survey, it is expected that Amazon, Walmart and Target become the top replacements for former Toys “R” Us and Babies “R” Us shoppers.
Suju Rajan, SVP, Head of Research, explores the proliferation of new technologies in ad-tech and the opportunities that artificial intelligence brings to brands and retailers to serve customers with a level of unmatched personalization.
Barron explores how retailers can find continued success this holiday season, highlighting Criteo data that shows Black Friday’s sales at 4.87 times the average October 2018 baseline, while Cyber Monday came in at 4.77 times.
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