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Criteo Founder and Chairman JB Rudelle Returns to Chief Executive Officer Role to Lead the Company Into Its Next Chapter of Growth

NEW YORK, April 25, 2018 - Criteo (Nasdaq: CRTO), the leading commerce marketing technology company, today announced that founder and chairman JB Rudelle will return to the role of Chief Executive Officer at Criteo’s Paris headquarters with immediate effect. Current Chief Executive Officer Eric Eichmann will become an advisor to the CEO and transition out of the Board of Directors effective today.

Press Releases

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

NEW YORK—April 25, 2018–Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today announced its recently introduced Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.

In The News

CE Season Is On Its Way

John Roswech, Criteo's EVP, Brand Solutions, shares how consumer electronics retailers can strategically drive seasonal sales by taking advantage of cross-purchase and impulse shopping opportunities.

In The News

The Art and Science of Retargeting for Marketers in 2018

MarTech Series explores the benefits retargeting brings for B2B and B2C marketers, highlighting Criteo data that shows retargeted customers are 70% more likely to complete a purchase.

In The News

Converted Carts: What Retailers Need to Get Right for Customer Acquisition

Jess Breslav, Criteo's Managing Director, Mid-Market, Americas, outlines customer acquisition strategies for small and mid-size retailers, highlighting data collaboration and tools for the reactivation of inactive customers.

In The News

5 Essential Media Buys for First-Time Marketers

Entrepreneur points to Criteo retargeting solutions as one of the top five essential investments that first-time and start-up marketers should make to effectively reach new customers.

In The News

In-Store Sales Still Rule, but Digital Helps

eMarketer shares findings from Criteo's Q4 Global Commerce Review, revealing that omnichannel shoppers worldwide represent just seven percent of all consumers, but are responsible for 27 percent of all sales.

In The News

Users Spend More Money in Apps as Mobile Web Use Declines

Native mobile apps are increasingly driving retail sales. According to Criteo's Q4 Global Commerce Review, 44 percent of total transactions happen in an app, followed by desktop with 33 percent.

In The News

2 Reasons Retailers Are Pushing Everyone to Install Their Apps

Retailers are investing more and more efforts in pushing people to download their apps. According to Criteo's Q4 Global Commerce Review, in-app shoppers convert 21 percent of the time compared to just six percent for mobile-web shoppers.

In The News

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

Marketers are turning to machines to deliver highly relevant emails based on their clients’ latest purchases, abandoned shopping carts and recent page, according to IDC's white paper sponsored by Criteo.

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