In the digital era, businesses are facing more fierce competition. FxDailyReport examines the strategies that have led Criteo to be a leader in a highly competitive industry and achieve "a promising market hit and stable business growth".
Google local inventory ads have been growing according to eMarketer's US Holiday Shopping study. Dave Schwartz, Criteo's Head of Search, talks about how the Internet giant is promoting local and visual search products and states that "Google is starting to push this product aggressively with retailers, and adoption has been pretty good."
In a podcast interview at eTail East, Jaysen Gillespie, Criteo's VP, Analytics, Insight & Data Science, discussed the challenges marketers face for fully maximizing omnichannel marketing campaigns, and how Criteo’s Commerce Marketing Ecosystem is helping retailers compete against the likes of industry giants.
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