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Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

New York, NY – July 23, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS). Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.

Press Releases

Innovative Partnership Between Criteo and Lengow Helps Online Retailers Stay Connected with Store Customers

London – July 22, 2020: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful and relevant product recommendations based upon inventory available in the users’ local stores.

In The News

3 Essential Leadership Lessons from a First-time CEO Navigating a $840-million Advertising Company through the Coronavirus Pandemic

Criteo CEO Megan Clarken spoke with Business Insider about the lessons she has learned as a new CEO.

In The News

Criteo’s Megan Clarken on Post-Cookie Preparations and Crisis Leadership

Criteo CEO Megan Clarken spoke with Adweek about our post-cookie preparations and her leadership strategies amid a crisis.

In The News

Ready for the Next Pandemic Wave: What Retailers Can Learn from South Korea

Jaysen Gillespie, VP, Head of Data Science and Analytics, writes in Campaign about South Korea's successful business reopening and strategies that retailers in the US can learn from them.

In The News

Solving the US Data Center Renewable Energy Puzzle

Data Center Knowledge spoke with Matthieu Blumberg, VP, Engineering Infrastructure, about our commitment to sustainability and reducing our carbon footprint through the use of renewable energy at our US data center.

In The News

Makers of Tomorrow: Criteo CEO Megan Clarken

CEO Megan Clarken was interviewed by Entrepreneur about her experiences as a new CEO during a global pandemic. Megan shares her role in helping transform Criteo's business, the challenges advertisers are facing during COVID-19 and her advice for marketing leaders amid the crisis.

In The News

Former Triad Retail CEO Smith Joins Criteo to Run New Retail Unit

In June, we announced the appointment of Sherry Smith as Managing Director of Retail Media for the Americas. Sherry will lead and oversee daily operations and strategy for the Retail Media commercial team, supporting that business unit's overall growth.

Press Releases

Criteo Names Industry Veteran Sherry Smith Managing Director of Retail Media, Americas

New York, June 15, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.

In The News

Shopping Is Changing: Here’s How to Build Brand Loyalty Online

Jess Breslav, EMD, Americas, contributed a piece to Forbes about the importance of brand loyalty, noting that in today’s environment, consumers are shopping out of necessity rather than weighing their options.