Mashable highlights Criteo’s original retail insights in a piece examining the psychological reasons people are shopping online during the coronavirus.
New York, NY – April 22, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen’s Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo solutions.
Thrive Global features a contributed piece from Criteo CEO Megan Clarken on her background in track and field and how it informs her approach to business, highlighting principles like discipline, vision and teamwork.
Jess Breslav, Executive Managing Director, Americas, is quoted providing advice to marketers during the coronavirus pandemic, stating that consumers are looking for brands to step up and help rather than conducting business as usual.
Forbes features Jaysen Gillespie, VP, Head of Analytics and Data Science, in a Q&A about how brands should interact with customers during the COVID-19 crisis.
Criteo CEO Megan Clarken joined AdExchanger’s podcast to speak about the coronavirus’ impact on ad spend and e-commerce fulfillment, and how she is guiding the company through the crisis.
MediaPost highlights Criteo’s Traffic Generation solution, which determines the exact moment when consumers research, compare and consider products for purchase. The solution can identify new prospective audiences who are most likely to engage with a brand and capture consumer attention through personalized creatives, driving more qualified traffic with a positive message.
New York, NY – March 11, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into.
Digiday reports on Megan Clarken’s plan to broaden the range of services that Criteo offers advertisers and reduce its reliance on its traditional retargeting product. She wants to expand Criteo’s efforts in areas such as retail media, cross-platform ad targeting and measurement through organic development, partnerships or through acquisitions.
NEW YORK - February 11, 2020 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2019.