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Walmart Relaunches Online Toy Lab

Retail Dive cited, and linked, Criteo’s Toys “R” Us report in a story to show that former Toys “R” Us shoppers favor Amazon with the retailer gone, followed by Walmart and Target.

Press Releases

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

New York, NY – October 10, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement Criteo’s existing IVT detection engine, helping to ensure its advertisers that the media bought on their behalf is viewed by real human users with genuine intent.

In The News

Kellogg’s, Fox, Toyota, HP: The Drum Digital Advertising Awards US 2019 Awards 2019 finalists

The Drum announced Criteo as a finalist for its Digital Advertising Awards for “Most Effective Use of Data.”

Press Releases

Criteo Files Complaint With The French Competition Authority Against Facebook

NEW YORK – Oct. 1, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, filed on September 10, 2019 a complaint with the French Competition Authority against Facebook.

In The News

Rethinking Retargeting Campaigns

Forbes published their Q&A with Marc Grabowski on Criteo insights surrounding identity. Specifically, the article focuses on how policy and regulatory changes are reshaping the way retargeting campaigns are conducted in advertising, the elements necessary for conducting a successful retargeting campaign using machine learning, as well as why marketers should focus more on a creating lifetime value. The piece includes Criteo’s full funnel messaging.

Press Releases

Criteo evaluated by Gartner in the 2019 Magic Quadrant for Ad Tech

New York – September 19, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, was included in the Gartner Magic Quadrant for Ad Tech 2019, a research report by Andrew Frank, Lizzy Foo Kune and Eric Schmitt which evaluates end-to-end platforms combining Demand-side platforms (DSPs), Data management platforms (DMPs) and Dynamic creative optimization (DCO).

In The News

Salesforce Introduces Sustainability Cloud, Empowering every Business to Drive Impactful Climate Action

Criteo is mentioned in Salesforce’s press release announcing Salesforce Sustainability Cloud, a carbon accounting product for businesses to drive climate action that will accelerate the world's efforts towards carbon neutrality. The press release includes a quote from Isabelle Leung-Tack, VP of Global Communications at Criteo, on how the introduction of the Sustainability Cloud will allow Criteo to reduce their environmental impact by identifying potential risks and taking action sooner than ever before.

In The News

“Not Every Race is About the Finish Line”

Thrive Global published a byline from Marc Grabowski, SVP of Global Supply, surrounding the business acumens he’s been able to pull from being an ultra-marathoner and how he’s applied those life lessons to his career in advertising.

Press Releases

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

New York, NY – August 27, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format on MoPub inventory, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to bring additional formats to advertisers via mobile in-app real-time bidding, such as video.

In The News

Criteo, Mopub See 90% Jump in Conversions with In-App Native Ads

Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads, per an announcement. Total conversions for Criteo advertisers on MoPub inventory jumped 90% in Q2 2019 from the prior year.