As many as 46% of UK shoppers now start a product search on the retailer or brand site they know they can buy it from, rather than a marketplace. This compares to just 25% who start a search via online marketplaces.
New York, NY – February 23, 2022 – Criteo S.A. (NASDAQ: CRTO), the global technology company providing the world’s leading Commerce Media Platform, today announced a retail media advertising partnership with Michaels, the largest specialty arts and crafts retailer in North America. Brands and agencies connected to Criteo's retail media platform and ecosystem can now engage Michaels’ loyal customer base of millions of Makers, enhancing the shopping experience with increased discovery of relevant products through non-intrusive advertising while driving new revenue streams for the retailer. The partnership empowers Michaels to scale its retail media program with a full suite of solutions and capabilities including sponsored products, display and off-site advertising.
Business Insider interviewed EMD, Global Retail Media, Sherry Smith, on our retail media partnership with Michaels. The article highlights that Michaels is the next major retailer to enter the space, emphasizing the retailer’s digital transformation and how the partnership will benefit advertisers.
NEW YORK – February 17 – Criteo (NASDAQ: CRTO) the global technology company that offers the world’s leading Commerce Media Platform announced today that it has hired Brian Gleason to lead its global commercial organization, effective April 1. Gleason comes to Criteo from media investment agency GroupM, a WPP subsidiary, where he serves as Global Chief Commercial Officer, overseeing a high-growth multi-billion-dollar portfolio of dynamic businesses.
NEW YORK - February 9, 2022 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the fourth quarter and fiscal year ended December 31, 2021 that exceeded the Company's guidance.
AdExchanger interviewed Criteo CMO Brendan McCarthy about our Super Bowl ad campaign, highlighting our deliberate investment in the biggest day in advertising to reach a new and broader audience.
AdAge covered Criteo’s Super Bowl spot with a highlight on full creative credits. The article also quotes Criteo CMO Brendan McCarthy regarding the campaign strategy.
London, UK – January 12th, 2022 – Criteo (NASDAQ : CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announces the appointment of Ryan Cook as Managing Director, UK.
Asia Pacific, 15 December 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, has won two awards at the 5th annual International Innovation Awards 2021 in the Service & Solution and Organisation & Culture categories respectively.
AdExchanger published a byline from Joshua Koran, EVP, Data and Privacy, discussing the importance of measuring campaign effectiveness and driving ROAS first before the industry focuses on driving engagement in a cookie-less world.
