New York, NY – July 23, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS). Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.
London – July 22, 2020: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful and relevant product recommendations based upon inventory available in the users’ local stores.
Criteo CEO Megan Clarken spoke with Business Insider about the lessons she has learned as a new CEO.
Criteo CEO Megan Clarken spoke with Adweek about our post-cookie preparations and her leadership strategies amid a crisis.
Jaysen Gillespie, VP, Head of Data Science and Analytics, writes in Campaign about South Korea's successful business reopening and strategies that retailers in the US can learn from them.
Data Center Knowledge spoke with Matthieu Blumberg, VP, Engineering Infrastructure, about our commitment to sustainability and reducing our carbon footprint through the use of renewable energy at our US data center.
CEO Megan Clarken was interviewed by Entrepreneur about her experiences as a new CEO during a global pandemic. Megan shares her role in helping transform Criteo's business, the challenges advertisers are facing during COVID-19 and her advice for marketing leaders amid the crisis.
In June, we announced the appointment of Sherry Smith as Managing Director of Retail Media for the Americas. Sherry will lead and oversee daily operations and strategy for the Retail Media commercial team, supporting that business unit's overall growth.
New York, June 15, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.
Jess Breslav, EMD, Americas, contributed a piece to Forbes about the importance of brand loyalty, noting that in today’s environment, consumers are shopping out of necessity rather than weighing their options.