In preparation for the 2018 holiday season, Jaysen Gillespie, VP and Head of Analytics and Data Science, explains what is driving early shopping behavior and emphasizes the importance of implementing retargeting campaigns.
John Roswech, EVP, Brand Solutions, shares insights on how brands and retailers can make improvements to omnichannel commerce campaigns in order to make the most of the back to school season.
According to Criteo data, Millennials are the main driver of fashion e-commerce. John Roswech, EVP, Brand Solutions, explores key characteristics of Millenials and Gen Zers and emphasizes the importance of preparing for the holiday season ahead of time.
Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences. According to Criteo findings, 80 percent of Generation Z shoppers look forward to shopping in stores when they have time.
Marketing Dive highlights findings from Criteo's Gen Z report, revealing that 80 percent of Gen Z shoppers enjoy in-store experiences when they have time, but 75 percent prefer shopping online due to convenience.
People who shop both online and offline are far more valuable customers than those who limit their shopping methods to e-commerce only, according to data from Criteo's Q1 Global Commerce Review.
MediaPost highlights the integration of the AgilOne and Criteo platforms aimed to enable companies to better understand customer behavior across all channels to drive personalized experiences, from offline to online.
Criteo’s participation in the Shopify Plus Technology Partner Program is covered by MarTech Series, enabling merchants of all sizes to enhance their e-commerce strategy and scale their business.
Criteo findings around back-to-school sales are featured in MediaPost, revealing that the focus should turn to last-minute shoppers and students that find retailers at the end of the summer season.