Thrive Global features a contributed piece from Criteo CEO Megan Clarken on how she has flexed new muscles over the last few months to ensure business continuity during the COVID-19 crisis.
London – June 4, 2020 – PrestaShop, the leading e-commerce platform in Europe and Latin America, and Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, are teaming up to bring the best e-commerce and advertising technologies to small and medium-sized businesses (SMBs). As a first step, both companies announce the launch of the Criteo Product Ads module in PrestaShop. With Criteo’s scalable and AI-driven advertising technology, PrestaShop merchants can attract users to visit their online stores and buy from them.
Geoffroy Martin, EVP and GM, Growth Portfolio, speaks with Adweek about the launch of Criteo’s first-to-market Retail Media platform. The article notes how the platform prioritizes transparency for brands, agencies and retailers.
New York, NY – May 27, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.
MediaPost reported on the Criteo Partners Program, highlighting how agencies, brands and retailers can use our platform to help grow their customer bases. The article also highlights the growth of Criteo’s consideration solution, Traffic Generation.
NEW YORK – May , 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the appointment of Dave Anderson as interim Chief Financial Officer for a six-month engagement in replacement of Benoit Fouilland, effective May 18, 2020.
Diarmuid Gill, CTO, and Arnaud Blanchard, Senior Analytics and Product Manager, spoke with AdExchanger about our new privacy proposal, SPARROW. An alternative to Google’s TURTLEDOVE, SPARROW specifically puts control over bidstream data and auction logic with an independent, third-party “gatekeeper.”
New York, NY – May 12, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company’s advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo’s technology solutions power ad campaigns for over 20,000 advertisers worldwide, with a Shopper Graph providing insight into two billion monthly active users. Through Criteo Partners, agencies are now enabled with the strategy and service expertise to activate Criteo’s data and solutions to grow agency business, boost recognition and drive additional value to their clients.
NEW YORK - April 29, 2020 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced solid financial results for the first quarter ended March 31, 2020 in a challenging global environment marked by the outbreak of COVID-19.
Mashable highlights Criteo’s original retail insights in a piece examining the psychological reasons people are shopping online during the coronavirus.