Why Agency Relationships Are at the Heart of Criteo’s Retail Media Strategy
Courting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Getting cozy with agencies wasn’t always a priority, though. Criteo has direct relationships with more than 20,000 clients. But now that Criteo has commerce and retail media aspirations, it needs to strike agency partnerships, and Gleason’s intimate understanding of how holding companies operate is an asset.
In The News
Criteo Adds Execs to Enhance Commerce Media Platform
Global tech company Criteo hired two executives to its Americas Client Solutions team. The new personnel will build out Criteo’s Commerce Media Platform to help clients in the direct-to-consumer and performance marketing spaces. Katie Kulik has been named executive managing director, client solutions and Courtey Cochrane is managing director, enterprise. They will support Criteo's roster of clients in the U.S., Canada and LATAM.
In The News
Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season
There was a time not long ago when Christmas décor before Halloween—or even Thanksgiving—made many consumers balk. But following the upheaval of the last two years, it’s fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige.
Press Releases
Criteo Expands Americas Client Solutions Leadership Team
NEW YORK, October 13, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the addition of two key executives to its Americas Client Solutions team.
Best Buy Expands Retail Media Network to Deliver Ads Through Criteo
Electronics retailer and GroupM were first to try new demand-side platform for e-commerce advertisers.
Press Releases
Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet
NEW YORK, September 20, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo’s leading retail media and programmatic capabilities.
MediaMarktSaturn Partners with Criteo to Power their Retail Media Solution
Munich – September 15, 2022 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced a retail media advertising partnership with MediaMarktSaturn, Europe’s leading consumer electronics retailer. Criteo will be the exclusive partner of choice for Sponsored Product Ads across all European markets MediaMarktSaturn operates in, allowing brands to buy exclusive on-site inventory, utilizing the retailer’s first-party data.
Commerce Media Finds Direct Link From Ads to Revenue
Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
In The News
Criteo: Five Holiday Retail Predictions
Cyber Month will continue to steal Black Friday’s thunder. And stores and online will both be strong this holiday. Those are among the trends and insights in a forecast of the upcoming holiday season by retail media platform Criteo. This year’s holiday season faces some of the same challenges as last year’s — such as supply chin problems and labor shortages — along with a few new ones as gas prices rise and inflation in some parts of the world brings fears of a recession, noted Criteo.
Press Releases
Criteo Launches Video Advertising Solution with Full-Funnel Performance Capabilities to Reach and Convert Consumers in the Indian Video Landscape
INDIA - August 25, 2022 - Criteo S.A., the commerce media company, today announced the launch of Video advertising solution in India. Criteo’s Video advertising solution helps achieve measurable outcomes by superior capabilities with unique audiences, robust access and scale with 600+ premium online video publishers, full-funnel management, and full-service support.
