AdExchanger reported on Criteo’s Q1 earnings. The article explains that while the core retargeting business outperformed forecasts, Criteo’s non-retargeting businesses, like in-app advertising and audience onboarding, aren’t growing enough to meet its targets. Hercher notes that Criteo needs to develop new revenue lines because the value of site cookies is declining and browsers like Apple’s Safari now block most user retargeting. “But Criteo has insulated itself from cookie and browser trends by strengthening its identity graph with non-cookie data,” JB Rudelle said, “like clients’ onboarding data or mobile device IDs, which come from its in-app ad business.”
George Slefo, Technology Reporter at Ad Age, interviewed Benoit Fouilland, CFO at Criteo, to discuss Criteo’s 2019 first-quarter earnings and the company’s future. In regards to Criteo’s results, Fouilland said, “Some of the new capabilities we are building to achieve our company transformation are going to take more time to yield expected benefits.” Ad Age also drew on the earnings press release. "While making progress on several priorities, we recognize 2019 is another transition year," JB Rudelle, CEO at Criteo, said in a statement. "We are working to make our go-to-market more scalable and drive higher profitability."
NEW YORK - April 30, 2019 - Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced financial results for the first quarter ended March 31, 2019.
Greg Archibald, Criteo’s EVP, Americas, highlights tips for companies to market their brands successfully and the key characteristics of today’s shopping environment.
To identify where retailers can improve their customer experiences, Applause conducted a detailed assessment of the functionality, user experience and omnichannel maturity of the top retailers across the U.S., U.K. and Germany during the 2018 holiday season. Bugs that slowed site performance were problematic and subpar mobile apps can also do a number on retailers. Mobile commerce has quickly become a key purchase channel for retailers. In fact, Criteo found that retailers with a mobile website and an app generated 67% of their sales from mobile devices. What’s more, Criteo found that apps drove 66% of all sales derived from mobile devices, making quality and user experience excellence all the more important for retail apps.
Greg Archibald, our EVP of Americas, discusses the five key characteristics of today's shopping environment and how to gain and retain brand loyalty.
Dynacraft worked with advertising platform Criteo to launch a campaign using Criteo’s Sponsored Products in late summer 2018. This helped the brand drive incremental sales during a slower retail season and garnering valuable consumer insights ahead of peak holiday.
London – April 4th, 2019 – Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, today reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric.
Smartphone conversions lag behind all other devices with 2.03%. It’s not just conversion rates that are low either. There are also fewer pages looked at, which means engagement rates suffer on the mobile web too. It’s no wonder why businesses want to create mobile apps. According to a Criteo Mobile Commerce Growth report from 2017, mobile apps convert at a rate of 3x their web counterparts.
There were, as of 2018, some 230 million smartphones in the U.S., among 327.2 million people. Instagram research showed that 84 percent of smartphone users examine products via a browser or mobile platform, and according to Criteo, 36 percent of the online sales made in the fourth quarter of 2017 came courtesy of mobile devices, up 16 percent from two years earlier.
