Smartphone conversions lag behind all other devices with 2.03%. It’s not just conversion rates that are low either. There are also fewer pages looked at, which means engagement rates suffer on the mobile web too. It’s no wonder why businesses want to create mobile apps. According to a Criteo Mobile Commerce Growth report from 2017, mobile apps convert at a rate of 3x their web counterparts.
There were, as of 2018, some 230 million smartphones in the U.S., among 327.2 million people. Instagram research showed that 84 percent of smartphone users examine products via a browser or mobile platform, and according to Criteo, 36 percent of the online sales made in the fourth quarter of 2017 came courtesy of mobile devices, up 16 percent from two years earlier.
Business Insider explores how mobile commerce is expanding, citing data from Criteo's Q2 Global Commerce Review that reveals mobile web was the most popular channel for e-commerce transactions in the Americas among retailers that actively promote their shopping apps.
Five of the top nine digital channels shoppers are using to discover new brands are social media platforms. About 49% of the 1,000 shoppers surveyed for Criteo's Why We Buy report indicated they discover new brands through Facebook.
The vast majority of time spent on mobile devices is spent on apps. According to Criteo's Q4 2017 Global Commerce Review, native retail apps generated 66 percent of all mobile commerce revenue — twice as much revenue as mobile websites.
PARIS, March 25, 2019 - Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, announced today, the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, best known for his work with neural networks and precursors of deep learning.
MarTech series features the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, to the Criteo Artificial Intelligence Lab.
The results of Criteo's Why We Buy survey reveals that consumers are increasingly becoming less loyal to brands, with 73 percent of shoppers willing to try other than their normal go-to brands in almost every category.
eMarketer explores Criteo's Why We Buy report, highlighting that two-thirds of US internet users are loyal to brands based on value for money, especially to those with the lowest prices.
Criteo data around the key shopping moments of Mother's Day 2018 reveals that a large percentage of purchases are done on mobile devices a few days leading up to the holiday, with flowers and gifts representing an increase of 1400 percent.