Highlights from Criteo's Q2 2017 earnings announcement and how the Criteo Commerce Marketing Ecosystem will produce more valuable data than any other retailer or website could generate on its own, helping retailers bolster their ad targeting.
Eric Eichmann, CEO, meets with MediaPost's Philip Rosenstein to discuss Criteo's Q2 2017 earnings announcement and highlights that Criteo's strong focus on its technology and data are the key drivers for continued growth.
NEW YORK - August 2, 2017 - Criteo S.A. (NASDAQ: CRTO), the commerce marketing technology company, today announced financial results for the second quarter ended June 30, 2017.
The largest CPG brands in the world have adopted zero-based budgeting in response to slowing growth, cutting advertising costs and agency fees. Patrick Cartmel, Criteo's VP, Client Solutions, explains that Criteo benefits from this method because its revenue is tied to sales.
Street Fight highlights data from Criteo's Prime Day research telling how Prime Day has grown compared to last year and how has brought buyers to other brand retailers. Jaysen Gillespie, Criteo's VP, Analytics, Insight & Data Science, states that “it's clear that consumers express a general increase in propensity to purchase on Prime Day".
Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, has today revealed the UK’s top 1,000 most searched-for terms. Analysis of over 100 million online searches across Criteo’s UK Sponsored Products network between 1st April and 26th June 2017 shows a clear shift in online consumer shopping habits when it comes to fresh groceries.
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