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Marketing To Mobile-first Travelers

As mobile travel sales continue to grow globally, travel industry marketers need to invest more in reaching mobile consumers. According to data from Criteo's Travel Flash Report, consumers in Asia and the Middle East are the biggest mobile-first travelers.

In The News

Reaching, Engaging and Converting Mobile-first Consumers

Jaysen Gillespie, Criteo's Vice President, Head of Analytics and Data Science, highlights the importance of integrating mobile as part of an overall omnichannel strategy and shares strategies for retailers to reach the mobile-first consumer.

In The News

AdExchanger: Why Ad Tech in Search of an Exit Has Reason to Hope

Elgin Thompson, Managing Director of Digital Capital Advisors, highlights Criteo’s acquisition of HookLogic and refers to Criteo as a company that is taking a “tactical, surgical approach” to acquisitions.

In The News

Think Tank: How to Reach the Fashion and Beauty Omni-shopper

Mollie Spilman, Criteo’s Chief Operating Officer, outlines strategies for retailers to appeal to today's fashion and beauty omnishoppers and engage them in the competitive omnishopping marketplace.

Press Releases

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

NEW YORK—April 25, 2018–Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today announced its recently introduced Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.

Press Releases

Run for the sun: Brits booking more holidays in winter than ever before

London–Apr. 30, 2018 – Criteo, the leading commerce marketing technology company, reveals that UK holidaymakers aren’t just dreaming of the perfect getaway during winter – they’re booking them too. Criteo’s Travel Peak 2018 Report provides an overview of holiday bookings made between November 2017 and Easter 2018 and analyses customer behaviour.

In The News

CE Season Is On Its Way

John Roswech, Criteo's EVP, Brand Solutions, shares how consumer electronics retailers can strategically drive seasonal sales by taking advantage of cross-purchase and impulse shopping opportunities.

In The News

The Art and Science of Retargeting for Marketers in 2018

MarTech Series explores the benefits retargeting brings for B2B and B2C marketers, highlighting Criteo data that shows retargeted customers are 70% more likely to complete a purchase.

In The News

Converted Carts: What Retailers Need to Get Right for Customer Acquisition

Jess Breslav, Criteo's Managing Director, Mid-Market, Americas, outlines customer acquisition strategies for small and mid-size retailers, highlighting data collaboration and tools for the reactivation of inactive customers.

In The News

5 Essential Media Buys for First-Time Marketers

Entrepreneur points to Criteo retargeting solutions as one of the top five essential investments that first-time and start-up marketers should make to effectively reach new customers.