Retail Dive cited, and linked, Criteo’s Toys “R” Us report in a story to show that former Toys “R” Us shoppers favor Amazon with the retailer gone, followed by Walmart and Target.
New York, NY – October 10, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement Criteo’s existing IVT detection engine, helping to ensure its advertisers that the media bought on their behalf is viewed by real human users with genuine intent.
The Drum announced Criteo as a finalist for its Digital Advertising Awards for “Most Effective Use of Data.”
NEW YORK – Oct. 1, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, filed on September 10, 2019 a complaint with the French Competition Authority against Facebook.
Forbes published their Q&A with Marc Grabowski on Criteo insights surrounding identity. Specifically, the article focuses on how policy and regulatory changes are reshaping the way retargeting campaigns are conducted in advertising, the elements necessary for conducting a successful retargeting campaign using machine learning, as well as why marketers should focus more on a creating lifetime value. The piece includes Criteo’s full funnel messaging.
New York – September 19, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, was included in the Gartner Magic Quadrant for Ad Tech 2019, a research report by Andrew Frank, Lizzy Foo Kune and Eric Schmitt which evaluates end-to-end platforms combining Demand-side platforms (DSPs), Data management platforms (DMPs) and Dynamic creative optimization (DCO).
Criteo is mentioned in Salesforce’s press release announcing Salesforce Sustainability Cloud, a carbon accounting product for businesses to drive climate action that will accelerate the world's efforts towards carbon neutrality. The press release includes a quote from Isabelle Leung-Tack, VP of Global Communications at Criteo, on how the introduction of the Sustainability Cloud will allow Criteo to reduce their environmental impact by identifying potential risks and taking action sooner than ever before.
Thrive Global published a byline from Marc Grabowski, SVP of Global Supply, surrounding the business acumens he’s been able to pull from being an ultra-marathoner and how he’s applied those life lessons to his career in advertising.
New York, NY – August 27, 2019 – Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format on MoPub inventory, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to bring additional formats to advertisers via mobile in-app real-time bidding, such as video.
Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads, per an announcement. Total conversions for Criteo advertisers on MoPub inventory jumped 90% in Q2 2019 from the prior year.