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These Are the Conversion Tactics That Work

Findings from Criteo's State of AdTech research are published by Adweek, revealing the tactics that marketers are using to acquire the audience, drive conversions and re-engage customers.

In The News

6 Financial Marketing Technology Trends You Must Watch in 2019

According to Ali Hanyaloglu, Senior Director of Product Marketing, many organizations are working with their marketing agencies and vendors to figure out where they can gather data to sell more and increase revenues.

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Retailers Battle to Win Former Toys R Us ustomers

The Financial Times features findings from Criteo's Toys “R” Us & Babies “R” Us Shopper Survey around the battle to take over Toys “R” Us’ customers, highlighting that the results provide reassurance for bricks-and-mortar companies.

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Consumer Insights Roundup

According to Criteo's Toys “R” Us & Babies “R” Us Shopper Survey, it is expected that Amazon, Walmart and Target become the top replacements for former Toys “R” Us and Babies “R” Us shoppers.

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AI: Reducing Clutter, Waste And Subjectivity In The Digital Advertising Ecosystem

Suju Rajan, SVP, Head of Research, explores the proliferation of new technologies in ad-tech and the opportunities that artificial intelligence brings to brands and retailers to serve customers with a level of unmatched personalization.

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Black Friday and Cyber Monday Were Big. Now Retailers Have to Keep It Going

Barron explores how retailers can find continued success this holiday season, highlighting Criteo data that shows Black Friday’s sales at 4.87 times the average October 2018 baseline, while Cyber Monday came in at 4.77 times.

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30 European Startup CEOs Call For Better Stock Option Policies

JB Rudelle, CEO, signs an open letter along with other 29 European tech CEOs that calls on Europe's political leaders to address the shortage of talent to fill jobs.

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5 Takeaways from the Record-Breaking Cyber Weekend

Cyber Weekend 2018 broke all the e-commerce records in the US with $24.2 billion in sales. According to Criteo data, sales increased between 100 and 1000 percent in 19 countries, with Norway, Canada and Brazil as the leaders in online shopping.

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MediaPost: Black Friday Attracts Large Sales and First-Time Buyers, Studies Show

MediaPost highlights strong retail sales on Black Friday 2018, revealing data from Criteo that shows sales transactions rose on Wednesday morning, with bigger sales volumes occurring on Thanksgiving and Black Friday.

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Watch Out for These Holiday Shopping Scams

With today’s consumers increasingly shopping on mobile devices, a higher scam activity is expected this holiday season. According to Criteo data, over 40% of all sales in November and December 2017 were made via mobile web and apps.