Findings from Criteo's State of AdTech research are published by Adweek, revealing the tactics that marketers are using to acquire the audience, drive conversions and re-engage customers.
According to Ali Hanyaloglu, Senior Director of Product Marketing, many organizations are working with their marketing agencies and vendors to figure out where they can gather data to sell more and increase revenues.
The Financial Times features findings from Criteo's Toys “R” Us & Babies “R” Us Shopper Survey around the battle to take over Toys “R” Us’ customers, highlighting that the results provide reassurance for bricks-and-mortar companies.
According to Criteo's Toys “R” Us & Babies “R” Us Shopper Survey, it is expected that Amazon, Walmart and Target become the top replacements for former Toys “R” Us and Babies “R” Us shoppers.
Suju Rajan, SVP, Head of Research, explores the proliferation of new technologies in ad-tech and the opportunities that artificial intelligence brings to brands and retailers to serve customers with a level of unmatched personalization.
Barron explores how retailers can find continued success this holiday season, highlighting Criteo data that shows Black Friday’s sales at 4.87 times the average October 2018 baseline, while Cyber Monday came in at 4.77 times.
JB Rudelle, CEO, signs an open letter along with other 29 European tech CEOs that calls on Europe's political leaders to address the shortage of talent to fill jobs.
Cyber Weekend 2018 broke all the e-commerce records in the US with $24.2 billion in sales. According to Criteo data, sales increased between 100 and 1000 percent in 19 countries, with Norway, Canada and Brazil as the leaders in online shopping.
MediaPost highlights strong retail sales on Black Friday 2018, revealing data from Criteo that shows sales transactions rose on Wednesday morning, with bigger sales volumes occurring on Thanksgiving and Black Friday.
With today’s consumers increasingly shopping on mobile devices, a higher scam activity is expected this holiday season. According to Criteo data, over 40% of all sales in November and December 2017 were made via mobile web and apps.
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