John Roswech, Criteo's EVP, Brand Solutions, discusses findings from Criteo's Gen Z report, outlining strategies on how to improve in-store experiences in order to capture the attention of Gen Z shoppers.
Gen Z is at the forefront of the mobile commerce revolution, according to Criteo's Gen Z Report. Jonathan Opdyke, Criteo's Chief Strategy Officer, emphasizes this generation represents a crucial opportunity for marketers as they develop lifelong brand loyalties.
Criteo's Gen Z report reveals that Gen Zers prefer to visit physical stores to interact with products before purchasing them, with 71 percent indicating they enjoy the in-store shopping experience to understand new styles.
Retail Dive explores the opportunities Amazon Prime Day brings for brands and retailers, highlighting Criteo data from last year that shows merchant's sales surged 124 percent on Prime Day itself.
Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences. According to Criteo's Gen Z Report, 80 percent of this consumer group still enjoy visiting physical stores when possible.
Gen Zers are native omnishoppers who prefer to make their purchases online. Jonathan Opdyke, Criteo’s Chief Strategy Officer, reminds marketers to employ a data-driven approach to connect Gen Z customers with unique, on-trend products.
Mobile plays an increasingly important role in the real estate industry. According to Criteo research, real estate apps are two times more likely to engage and retain users than those who use their mobile browsers.
Business Insider highlights findings from Criteo's Gen Z report, outlining Gen Z's shopping habits and providing best practices for brands and retailers to appeal to their purchase behavior.
WWD shares findings from Criteo's Gen Z Report, highlighting that Generation Z shoppers like the convenience of shopping online but prefer the tactile experience of feeling and touching products.
Generation Z shoppers share a love of real-world retail experience, augmented by technology. According to data from Criteo's Gen Z report, this requires brands to empower the use of mobile, the web, and apps.