Criteo Expands Shopify Integration to Drive New Growth for Merchants
NEW YORK - April 27, 2023 — Criteo (Nasdaq: CRTO), the commerce media company, today announced the next phase of its integration with Shopify (NYSE: SHOP), a provider of essential internet infrastructure for commerce. For the first time, Criteo and Shopify’s thousands of merchants and clients in the U.S. can access the Criteo App on the Shopify App Store thanks to new self-registration capabilities to unlock self-service set-up via the Criteo Commerce Growth Platform.
TOKYO - April 20, 2023 - Criteo S.A. (NASDAQ: CRTO), the commerce media company, announced today that SUNDRUG Co., Ltd., Japan’s leading drugstore chain, has chosen Criteo as their partner for retail media , and will implement Criteo’s Retail Media solution for their online shopping site. This will allow SUNDRUG’s brand partners to leverage first-party data for marketing campaigns and expand opportunities for them to further engage with SUNDRUG shoppers. In turn, shoppers will enjoy a better shopping experience with relevant ads precisely tailored to their interests.
The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.
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The Split-Brain Budget Mindset: Why Consumers Remain Eager to Get the Best Value for Their Money
Consumers are still looking for ways to shop smart and save due to overall economic uncertainty. According to a recent survey with over 2,000 U.S. consumers, many respondents are showing what’s known as the “split-brain budget mindset” and are feeling empowered to shop creatively to maximize the spending power they have in the moment.
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What’s Actually Going On Behind Retail Media Network Walls?
American retailers now see themselves as media companies with their own ad impressions, audiences and valuable data. But in their publisher guise, retailers are in a strange and giddy situation. They aren’t investing in content creation and yet still have more advertiser demand than they do worthwhile supply.
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Digital Experiences, Product Differentiation, and Wearables Drive Consumer Luxury Spending
According to the 2023 PWC Global Consumer Insights Pulse Survey, 63% of consumers are holding back on non-essential spending. According to a Criteo survey, despite consumers general reluctance to spend, luxury spending is on the rise. The survey found that 70% of high-income shoppers are spending the same or more on luxury goods while 54% of low- to middle-income shoppers have similar plans to do the same.
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Asos Enlists Criteo to Scale Retail Media Network, Support Ad Sales
Asos has named Criteo its exclusive ad-tech partner for endemic brand advertising as the online fashion giant builds out its retail media network, according to a press release.
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Criteo Digs Deeper Into Retail Through Partnership, Acquisition
The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination.
ASOS Selects Criteo to Supercharge its Global Retail Media Business
NEW YORK and LONDON – March 14, 2023 - Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced a retail media advertising partnership with ASOS, the global online fashion destination. Criteo will be the exclusive partner for endemic brands’ advertising across ASOS’ market-leading app and web experience for fashion-loving twenty-somethings.
Ad tech firm Criteo has acquired Melbourne-based Brandcrush to further grow its retail media business. The deal expands the publicly traded company’s reach in a growing advertising sector, especially with ads inside physical stores.
Criteo Acquires Brandcrush to Accelerate Offline Retail Media Solutions
NEW YORK, March 7, 2023 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced its acquisition of Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels. With this acquisition, Criteo will be able to provide a holistic omnichannel monetization solution globally for retailers to manage their entire media inventory across both ecommerce and physical retail while enabling brands and agencies to seamlessly discover and purchase omnichannel media from leading retailers. Additionally, the acquisition expands Criteo’s client footprint and capabilities in the rapidly growing Asia-Pacific retail media market, strengthening Criteo’s global leadership in retail media.