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In The News

Criteo Makes Its Super Bowl Debut (Really)

AdExchanger interviewed Criteo CMO Brendan McCarthy about our Super Bowl ad campaign, highlighting our deliberate investment in the biggest day in advertising to reach a new and broader audience.

In The News

A Woman Meets Her Future Selves in Criteo’s Regional Super Bowl Ad

AdAge covered Criteo’s Super Bowl spot with a highlight on full creative credits. The article also quotes Criteo CMO Brendan McCarthy regarding the campaign strategy.

Press Releases

Criteo Appoints Ryan Cook as UK Managing Director

London, UK – January 12th, 2022 – Criteo (NASDAQ : CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announces the appointment of Ryan Cook as Managing Director, UK.

Press Releases

Criteo Named Winner in Solutions and Culture Categories at the International Innovation Awards 2021

Asia Pacific, 15 December 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, has won two awards at the 5th annual International Innovation Awards 2021 in the Service & Solution and Organisation & Culture categories respectively.

In The News

Engagement Without Measurement Is Like a One-Sided Coin

AdExchanger published a byline from Joshua Koran, EVP, Data and Privacy, discussing the importance of measuring campaign effectiveness and driving ROAS first before the industry focuses on driving engagement in a cookie-less world.

In The News

Why Criteo Is Purchasing the Best-Kept Secret in Digital Media for $380 Million

Digiday covered our recent acquisition, highlighting how IPONWEB’s ad stack will give Criteo a full suite of ad tech capabilities to curate deals in a manner that is less reliant on the soon-to-be-extinct third-party cookie.

In The News

Criteo’s CEO Megan Clarken on Why the IPONWEB Deal Is All About First-Party Data

CEO Megan Clarken and Chief Product Officer Todd Parsons spoke with AdExchanger regarding our acquisition of IPONWEB. The piece highlights the acquisition’s impact on third-party cookies and how it fits into Criteo’s overlal company vision.

Press Releases

Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company

NEW YORK – December 9, 2021 - Criteo S.A. (NASDAQ: CRTO) (“Criteo”), the global technology company that provides the world's leading Commerce Media Platform, announced today that it has entered into exclusive negotiations to acquire IPONWEB, a market-leading AdTech company with world-class media trading capabilities, for $380 million in a combination of cash and CRTO treasury shares. With this acquisition, Criteo accelerates its strategic plans to shape the future of commerce media and deliver the best commerce audiences at scale to both marketers and media owners across the open internet.

In The News

Retail Sales Were Spread Throughout November, Analysis Says

MediaPost relayed Criteo’s recent Black Friday to Cyber Monday shopping data, which found both in-person and online shopping increased in 2021 compared to years past.

In The News

The Playbook Criteo is Using to Win Retail Clients as it Pivots to Ecommerce Advertising

Business Insider published a feature article on our growth opportunities beyond retargeting including retail media and audience targeting, following interviews with CEO Megan Clarken and Managing Director of Retail Media, Americas, Sherry Smith.