MediaPost reported on the appointment of Nola Solomon as Senior Vice President, Go-To-Market. The piece highlights how Solomon will be tasked with ensuring alignment of the product strategy with the needs of our customers and partners.
Tim Rogers, SVP and Global GM, Omnichannel and CRM, spoke with Adweek about the rise of retail media networks and criteria brands should consider when investing in specific networks.
New York, NY – July 8, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announced the appointment of Nola Solomon as Senior Vice President, Go-to-Market. In this new role, Solomon will lead the company’s global Go-to-Market strategy, driving growth by ensuring lockstep alignment of the product roadmap with the evolving needs of Criteo’s customers and partners.
Chief Product Officer Todd Parsons spoke with AdExchanger following Google’s announcement to delay the phaseout of third-party cookies.
Adweek included commentary from Tim Rogers, SVP and GM, Omnichannel and CRM, in a piece on Amazon Prime Day, highlighting how brand marketers are spending more money to get in front of Amazon shoppers looking for deals.
MediaPost highlighted our omnichannel survey results in a piece about how shopping returned to pre-pandemic levels in May, specifically noting how U.S. in-store sales transactions increased 8% in May compared with February 2020.
NEW YORK — June 17, 2021— As the U.S. begins to open back up, in-store shopping is one activity already on the rise. Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, revealed new data that shows U.S. in-store sales transactions increased 8%1 in May when compared to pre-pandemic levels from February 2020. To prepare for this shift, Criteo has helped marketers optimize campaigns and drive more sales in their stores through its Store Sales solution. U.S. retailers who have implemented Store Sales campaigns have seen on average a 38% YoY2 increase in in-store sales.
Paris, Massy, June 16, 2021 - Criteo (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, announced today that it has signed a three-year partnership with Carrefour Group, one of the world's leading food retailers. Carrefour becomes the first European food retailer to use Criteo's new programmatic platform for retail media allowing Carrefour to market its inventories. This solution is a cornerstone of Criteo's transformational strategy to cement its leadership in the Commerce Media space. Criteo's solutions will be offered to Carrefour's suppliers as part of its new service, Carrefour Links, announced on Tuesday, June 15 at a joint press conference.
Adweek discussed the rise of retail media and included commentary from Geoffroy Martin, EVP and GM, Growth Portfolio stating that he does not see any other media channel with such a great resilience to changes in the identity landscape. The piece also highlighted the growth of our retail media business over the past year.
AdAge cited data from our recent Fashion Report, noting online sales for fashion and luxury goods were up 23% in the U.S. in April compared to the year-earlier period.