Flipkart Introduces Product Performance Ads in Partnership with Criteo
Flipkart, India’s homegrown e-commerce marketplace and Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today announced a partnership to launch Product Performance Ads (PPA) with Full Funnel measurement capabilities.
How Retail Media Can Diversify and Improve the Digital Shelf
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an increasingly attractive proposition, sitting so closely, as it does, to the Point of Sale.
In The News
Ep. 150: Criteo CEO Megan Clarken, Paychex, RH, IGM Biosciences
CEO Megan Clarken was a guest on The Drill Down, a daily podcast focused on the biggest stock movers. She and host, Cory Johnson discussed Criteo's transformation, the future of the company, addressability and the open internet.
In The News
What’s Next for Retail Media Networks Amid Explosive Growth
Executive Managing Director of Global Retail Media, Sherry Smith was interviewed for a piece in Ad Age discussing the growth of retailer owned ad networks. Criteo was mentioned as a leader in retail media and Sherry was quoted throughout the piece discussing how ad platforms with first-party data will lead to more personalization and allow for more creativity in ad placements.
In The News
ITVX Is Only the Beginning for Ad-Supported VOD
With eight of the largest media groups in the world now planning to spend at least $115bn on new content in 2022, the recent launch of ITVX has started a much bigger conversation about potential answers to the sector’s greatest hurdle yet – how to fund our insatiable appetite for blockbuster content.
In The News
Michaels Crafts a Retail Media Network
Adweek covered our recent partnership with Michaels, noting how Criteo’s retail media platform will help the retailer scale their program with sponsored products, display ads and off-site advertising capabilities.
In The News
Michaels Is Becoming the Latest Retailer to Roll Out an Ad Business – Execs Break Down How It’ll Work
Criteo powers ad businesses for 160 retailers, and helped launch programs for Best Buy and Michaels this year.
In The News
Marketplaces Face Growing Competition as 4 in 5 Shoppers Report ‘Improved Ease’ of Shopping Elsewhere
As many as 46% of UK shoppers now start a product search on the retailer or brand site they know they can buy it from, rather than a marketplace. This compares to just 25% who start a search via online marketplaces.
Press Releases
Criteo Partners with Michaels to Enable Retail Media Advertising on Michaels.com
New York, NY – February 23, 2022 – Criteo S.A. (NASDAQ: CRTO), the global technology company providing the world’s leading Commerce Media Platform, today announced a retail media advertising partnership with Michaels, the largest specialty arts and crafts retailer in North America. Brands and agencies connected to Criteo's retail media platform and ecosystem can now engage Michaels’ loyal customer base of millions of Makers, enhancing the shopping experience with increased discovery of relevant products through non-intrusive advertising while driving new revenue streams for the retailer. The partnership empowers Michaels to scale its retail media program with a full suite of solutions and capabilities including sponsored products, display and off-site advertising.
Michaels Is Becoming the Latest Retailer to Roll Out an Ad Business — Execs Break Down How It’ll Work
Business Insider interviewed EMD, Global Retail Media, Sherry Smith, on our retail media partnership with Michaels. The article highlights that Michaels is the next major retailer to enter the space, emphasizing the retailer’s digital transformation and how the partnership will benefit advertisers.
Press Releases
Criteo Hires Media Industry Heavyweight Brian Gleason for Top Growth Role
NEW YORK – February 17 – Criteo (NASDAQ: CRTO) the global technology company that offers the world’s leading Commerce Media Platform announced today that it has hired Brian Gleason to lead its global commercial organization, effective April 1. Gleason comes to Criteo from media investment agency GroupM, a WPP subsidiary, where he serves as Global Chief Commercial Officer, overseeing a high-growth multi-billion-dollar portfolio of dynamic businesses.
Criteo Reports Strong Fourth Quarter and Fiscal Year 2021 Results
NEW YORK - February 9, 2022 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the fourth quarter and fiscal year ended December 31, 2021 that exceeded the Company's guidance.
