AdExchanger interviewed Criteo CMO Brendan McCarthy about our Super Bowl ad campaign, highlighting our deliberate investment in the biggest day in advertising to reach a new and broader audience.
In The News
A Woman Meets Her Future Selves in Criteo’s Regional Super Bowl Ad
AdAge covered Criteo’s Super Bowl spot with a highlight on full creative credits. The article also quotes Criteo CMO Brendan McCarthy regarding the campaign strategy.
Criteo Appoints Ryan Cook as UK Managing Director
London, UK – January 12th, 2022 – Criteo (NASDAQ : CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announces the appointment of Ryan Cook as Managing Director, UK.
Criteo Named Winner in Solutions and Culture Categories at the International Innovation Awards 2021
Asia Pacific, 15 December 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, has won two awards at the 5th annual International Innovation Awards 2021 in the Service & Solution and Organisation & Culture categories respectively.
Engagement Without Measurement Is Like a One-Sided Coin
AdExchanger published a byline from Joshua Koran, EVP, Data and Privacy, discussing the importance of measuring campaign effectiveness and driving ROAS first before the industry focuses on driving engagement in a cookie-less world.
In The News
Why Criteo Is Purchasing the Best-Kept Secret in Digital Media for $380 Million
Digiday covered our recent acquisition, highlighting how IPONWEB’s ad stack will give Criteo a full suite of ad tech capabilities to curate deals in a manner that is less reliant on the soon-to-be-extinct third-party cookie.
In The News
Criteo’s CEO Megan Clarken on Why the IPONWEB Deal Is All About First-Party Data
CEO Megan Clarken and Chief Product Officer Todd Parsons spoke with AdExchanger regarding our acquisition of IPONWEB. The piece highlights the acquisition’s impact on third-party cookies and how it fits into Criteo’s overlal company vision.
Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company
NEW YORK – December 9, 2021 - Criteo S.A. (NASDAQ: CRTO) (“Criteo”), the global technology company that provides the world's leading Commerce Media Platform, announced today that it has entered into exclusive negotiations to acquire IPONWEB, a market-leading AdTech company with world-class media trading capabilities, for $380 million in a combination of cash and CRTO treasury shares. With this acquisition, Criteo accelerates its strategic plans to shape the future of commerce media and deliver the best commerce audiences at scale to both marketers and media owners across the open internet.
Retail Sales Were Spread Throughout November, Analysis Says
MediaPost relayed Criteo’s recent Black Friday to Cyber Monday shopping data, which found both in-person and online shopping increased in 2021 compared to years past.
In The News
The Playbook Criteo is Using to Win Retail Clients as it Pivots to Ecommerce Advertising
Business Insider published a feature article on our growth opportunities beyond retargeting including retail media and audience targeting, following interviews with CEO Megan Clarken and Managing Director of Retail Media, Americas, Sherry Smith.
Criteo Reports Strong Financial Results in Third Quarter 2021
NEW YORK - November 3, 2021 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the third quarter ended September 30, 2021 that exceeded the Company's quarterly guidance.
Prog IO: Stop Whining and Start Adapting to a Cookieless World
AdExchanger recapped CEO Megan Clarken’s PROGRAMMATIC I/O panel, which highlighted our transformation efforts beyond retargeting to the world-leading Commerce Media Platform as well as our industry-wide collaboration to find third-party cookie replacements.