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Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

AdExchanger reported on our acquisition of the Israeli ad tech startup Mabaya. The acquisition will complement our Retail Media solutions, which use first-party data to identify potential shoppers and link them to e-commerce websites and apps.

Press Releases

Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

NEW YORK — May 20, 2021— Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally.

In The News

Retargeting Revives, As Criteo Turns In Another Strong Quarter

AdExchanger spoke with CEO Megan Clarken about the resilience of retargeting as well as our alternative solutions to third-party cookies, including our new contextual targeting product. The piece also notes our Q1 revenue was $541 million, a 7% year-over-year increase.

In The News

Criteo a Winner on Wall Street as Online Advertising Platform Reports Earnings

CEO Megan Clarken joined Cheddar live to discuss our Q1 earnings results, highlighting the increase in demand we’ve seen and how we’re ahead of schedule when it comes to achieving our initiatives.

Press Releases

Criteo Reports Strong First Quarter 2021 Financial Results

NEW YORK - May 5, 2021 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the first quarter ended March 31, 2021 that exceeded the Company's quarterly guidance.

In The News

Apple and Facebook Face off in an Epic User Privacy Showdown

Chief Product Officer Todd Parsons joined Fortune's Brainstorm podcast to discuss Apple's recent privacy update and what it means for ad tech. He discussed other effective ways of advertising to consumers without accessing the type of data that targeted advertising requires.

In The News

Criteo’s Cookieless Countdown Includes New Targeting Tool

Adweek reported on our new contextual targeting solution that enables advertisers to target ads by combining first-party data with contextual signals. The piece includes commentary from Chief Product Officer Todd Parsons, noting the launch is an “industry-first” milestone.

Press Releases

Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

New York, April 28, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and measure incremental revenue in a post-cookie world. Criteo’s contextual advertising solution is an important milestone in the company's larger vision to become a Commerce Media Platform, a world-leading media activation platform that enables media monetization and powers global brands, agencies and retailers to optimize their sales and digital advertising returns.

In The News

Back to ‘Normal’ Requires Omnichannel Approach

Rory Mitchell, EMD, Americas, spoke with Street Fight about how retailers can prepare for 'getting back to normal' in 2021 by leaning into omnichannel strategies.

In The News

Cleaning Up the Programmatic Supply Chain

Len Ostroff, SVP, Global Supply and Partnerships, spoke with AdMonsters about how the wider industry can create a more transparent, sustainable programmatic supply chain.