Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready for Prime Time
AdExchanger reported on our full FLoC Origin Trial findings, positioning Criteo as a leader in digital advertising.
In The News
44% of U.S. Video Viewers Say Streaming Ads Have Influenced Purchases
MediaPost reported on our latest survey on consumer streaming habits and how CTV ads influence purchasing decisions. The survey confirms that many viewers enjoy the ads that they watch, and often search for the products to purchase.
In The News
Criteo’s CEO Adds Another Feather in Her Cap as Diversity and Inclusion Champion
CEO Megan Clarken sat down with Yahoo! Finance for an interview on her leadership approach as well as her commitment to diversity, equity and inclusion throughout her career.
Press Releases
Criteo Appoints Manuela Montagnana as Chief People Officer
NEW YORK — September 8, 2021 — Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announced the appointment of Manuela Montagnana as Chief People Officer. In this role, Montagnana will lead the company’s People team, driving talent strategy and playing a key role in defining the future of work for Criteo’s global workforce of more than 2,500 employees. Montagnana replaces Denis Collin, who held the role for three years and will assist in the transition.
Best Buy Signs on to Criteo’s Retail Media Network
MediaPost reported on leading consumer electronics retailer Best Buy joining our retail media ecosystem and platform.
In The News
Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
MediaPost reported on the results from our FLoC origin trial. Key findings include that Chrome is not the only browser generating FLoC cohorts; FLoC was never trialed at scale; and that FLoC’s volume is not representative of the global Chrome user base. The piece also notes how drawing any meaningful conclusion from these results will be challenging.
In The News
Criteo Sees Ad Revenue Rebound, and Reshapes Its Pitch as a DSP and SSP Hybrid
AdExchanger reported on our Q2 earnings results, highlighting our YoY revenue increase of 26%, our booming retail media business, and how 60% of our audiences now come from direct supply-side integrations. The piece also highlights how we’re positioning our commerce media platform and viewing ourselves as a hybrid DSP-SSP.
Press Releases
CRITEO REPORTS STRONG FINANCIAL RESULTS IN SECOND QUARTER 2021
NEW YORK - August 4, 2021 - Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the second quarter ended June 30, 2021 that exceeded the Company's quarterly guidance.
Criteo Welcomes Best Buy to Retail Media Ecosystem and Platform, Enabling Brand Marketers to Reach More Consumer Electronics Shoppers Online
New York, August 4, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announced a new milestone: leading consumer electronics retailer, Best Buy, a longstanding Criteo customer, has signed on to the company’s retail media ecosystem and platform. As of August, advertisers can use Criteo’s cross-retailer, self-service platform to reach BestBuy.com and BestBuy.ca shoppers in the U.S. and Canada. Through sponsored products, the platform will help customers further discover and purchase the products they need.
Criteo announces expanded Retail Media offerings for Asia Pacific and appointment of Taro Fujinaka to Managing Director, Retail Media APAC
SINGAPORE – July 27, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announced its expansion to offer Criteo Retail Media solution across 6 markets in Asia Pacific (APAC). Its industry leading Retail Media solution helps brand advertisers to use retailer’ first-party data to advertise on retailer sites and apps, as well as across the open Internet.
