Dynamic Retargeting

Increase conversions by bringing visitors back to your site.

Re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers, and designed for measurable performance.

How it Works

How Criteo Dynamic Retargeting works for you.

Generate more sales, profitably

Deliver the right ad at the right moment in the shopper journey. A custom piece of code placed on your site enables the Criteo AI Engine to see shoppers’ engagement and power product recommendations in your ads.

Engage shoppers with premium publishers

Gain access to the best ad inventory available. With thousands of the world’s top publishers in our open network, you get better placements across leading sites.

Bring shoppers back to buy

Drive more sales from visitors who leave your website without making a purchase. Personalized offers, delivered at just the right time and in the right format, can bring this pool of shoppers back.

Maximize your budget

Set bids based on each shopper’s worth to you. Predictive bidding technology accurately forecasts each shopper’s engagement, conversion, and basket value to make the most of every penny.

What We Offer

Jumpstart conversions across all channels.

Drive sales or signups for a positive return on ad spend (ROAS) with Criteo Dynamic Retargeting.


Retarget shoppers with personal video ads

Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web.

Grow your customer base

Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of publishers.

Continuously optimize with machine learning

Our machine-learning technology works continuously to improve every campaign’s performance.

Connect with shoppers across screens

Seamlessly connect with every shopper across devices, apps, and the web through insights from our pooled data and the 700m active users we see each day.

Help shoppers find products they haven't seen yet

Often, the item that gets purchased isn’t what a shopper started out looking for. Our engine can predict items of interest and show shoppers things they might like.

Tailor messages to be the most relevant

Leverage our machine learning to personalize every element of your ads and craft experiences that convert more shoppers into buyers. DCO+ helps you deliver on-brand creative that drives performance.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.