Audience Match

Transform more customers into active shoppers.

Designed to perfectly complement Criteo Dynamic Retargeting and powered by the same market-leading machine learning, Criteo Audience Match is a flexible customer targeting solution that delivers high match rates. It enables you to accurately target and re-engage your customer base with dynamic paid display ads across web, mobile browsers, and apps.

Why marketers love Criteo audience match

The benefits of our customer targeting solution.

Drive more sales from existing customers

Turn your existing customers back into active shoppers. Use CRM data to create and reach your audiences online with dynamic ads to complement retargeting and email campaigns.

Target your shoppers online

Use Criteo Shopper Graph to find your customers online. With more than 700m daily active users in our graph, you can accurately target your shoppers across their devices.

Get instant match rate feedback

During onboarding, find out how much of your audience can be found online. With this info, your campaign parameters, and creative elements, we’ll initiate the launch of your new re-engagement campaign.

What We Offer

Re-engage your shoppers to create lifetime customers.

Foster loyalty with high match rates, broad reach, and advanced ad personalization.


Find your customers online

Onboard your CRM data through our global Shopper Graph and find as many of your customers online as possible thanks to our high match rates.

Connect with them wherever they go

Gain the broadest reach and premium visibility across web, mobile browser and apps thanks to our direct relationships with thousands of publishers worldwide.

Tailor messages to be the most relevant

Enjoy unmatched advertising engagement through DCO+, part of the Criteo Engine, which dynamically optimizes ads to perfectly balance brand look-and-feel with unparalleled performance.

Seamlessly enhance existing campaigns

Improve customer experience and campaign optimization by perfectly synchronizing with Criteo Dynamic Retargeting campaigns.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.